Geet - Hui Sabse Parayee


Geet - Hui Sabse Parayee
Geet - Hui Sabse Parayee

#Devils Den- A Tribute To The Antagonists!# (Page 48)

Samanalyse IF-Rockerz

Joined: 01 June 2011
Posts: 9907

Posted: 16 December 2011 at 2:58am | IP Logged
@Priya: Why would you say sorry? ConfusedLOL

Let me try to explain my viewpoint better. I am not in any way trying to compare these stories or shows to Geet. They don't come anywhere close to what Geet meant and how important it was.

What I am saying is that Geet and its success has been the inspiration for a shift in the content of new shows on popular channels which previously catered only to drama and had little logic. Now more people are introducing stories with genuine human emotions at the core rather than drama. But they can't change all of a sudden because they would lose their huge housewife viewership from the saas-bahu days so the shows have a mix of the old family drama and the new pure romance to maintain a balance so that all in the family can watch and enjoy.

Saas-bahu shows were timepass mostly, but shows now all the big channels seem to be reaching out to serious viewers and trying to make shows that people actually want to watch, rather than ones that become a habit after a while. I think Geet showed people that TV can break out of the vicious cycle of saas bahu drama and be deeply meaningful to people, like it hasn't been since what I hear about 80s Doordarshan. So the big channels are also bringing elements of this genuine human touch to their shows, from what I can see.

Also, I think the fact that epic romance is fast disappearing or pretty much disappeared from our movies, which was a staple for so long is causing TV to fill that niche. Bollywood is a wasteland of veteran actors children with average to acceptable talent. TV has become the new place for real craft to be shown and for stories to touch people the way movies used to before 2008ish..

I hope I am making sense..Confused

Edited by Samanalyse - 16 December 2011 at 3:00am

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Priya204 Goldie

Joined: 05 July 2011
Posts: 1416

Posted: 16 December 2011 at 3:04am | IP Logged

All said & done moral of the story is that if we succeed in getting a season 2 the script should be a strong one I once said this long time back that simply mahi moments are not enough to make a series hitthere should be a story of maneet as well

I even said that in case we get a season 2 it should have the leads having a dark background story of their own which will lead to passion so incase we get a season 2 the story story should be atrong one maan&geet should be headstrong individuals who live life on their terms irrespective of their dark backgrounds

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jyoti06 Channel Moderator

Joined: 30 December 2006
Posts: 103959

Posted: 16 December 2011 at 3:11am | IP Logged
Just made a separate post but pasting the same in Den also Tongue
I know many are here fighting for season 2 of Geet with Maaneet and GC-DD while many are confused with rumours doing the rounds regarding GC-DD signing separate shows ...but all I can say is that believe things only which r official on board and if actors sign new shows we will get official articles on them ...but till then we can cash on this following article which itself says Brand Gurti sells and even actors admitting it and so we can motivate ourselves to fight for season 2 by cashing on this article which is not coming from any birdie but from a reputed newspaper ...
So now its upto us whether we will believe this newspaper's words or random birdie news Smile
Here is the Article (Read the bold lines in between)

Popular small screen couples are the latest brand-building tools of advertisers, says Divya Kaushik

Toasty and Tej had an argument over the wall paint they should  do up their room with. For a change they were not discussing family conflict and were having a friendly duel. Likewise, Vikram and Neha finally got a piece of their own life, away from Ram Kapoor and Priya, and bought their new car. The two onscreen couples from Sony TV's popular series, Saas Bina Sasural and Bade Achche Lagte Hain, have been picked up by Dulux and Hyundai Eon to market their latest product line. Meanwhile, Priya herself was picked up by Boroline to advise viewers on skin care.
Advertisers are beginning to aggressively cash in on the familiarity of TV couples to influence household buying patterns in a sluggish economy. Though popular TV faces have been ripe pickings for endorsements for quite sometime, onscreen couples are being approached by marketers to promote their brand and connect with the masses not just as actors, but as characters from the serial. The reason: their on-screen chemistry, easy camaraderie and next door appeal easily percolates to the masses, women in particular, still the decision makers in the family and a potent force when it comes to household buying behaviour. And when it comes to targetting the middle class, there could be no better brand ambassadors.

Market logic

Companies are following the segmentation formula, whereby they identify a certain range of products from the same brand stable for promotion by TV stars. HCL computers successfully used Star Plus couples like Akshara and Naitik (Hena Khan and Karan Mehra) of Yeh Rishta Kya Kehlata Hai to convince viewers about availing a really cool Diwali deal in two separate advertisements. And Hindustan Tin Works recently picked Geet aka Drashti Dhami of Star One's Geet Hui Sabse Parayi to educate households and slum children about reusing product cans. Though the series has gone off air, Drashti is hot brand ambassador choice along with, as she corrects us, Maan aka Gurmeet Chaudhury. "People do not just see me as an individual but as part of the popular onscreen pair Maan-Geet. The serial has ended but I am still flooded with requests to appear in ad campaigns together with Maan and we will not mind doing a few if they are based on interesting concepts and if the product values match the values of the characters that we have together played on screen." With about 2,000 fan pages and women of all ages rooting for their return to TV or in a sequel, this couple has generated a buzz and is trending on social media platforms.

So why have TV star couples suddenly gone up in brand value?  Adman Prahlad Kakkar explains, "TV star couples come at a lower price than Bollywood star couples and are ideal fits for home brands, particularly those that concern themselves with social messaging, health, food, clothing lines, small cars, fitness, appliances and so on. They allow for a much greater spread of the product philosophy than Bollywood couples, who are usually used for boutique products rather than the assembly line." It is an established fact that celebrity endorsement can bestow unique features or special attributes upon a product that it may have lacked otherwise. Somehow, TV stars come shorn of that facade, they lend credibility.

Adds Gurmeet, who along with Drashti has won fan polls as the SRK-Kajol of the TV industry, "There could be no bigger honour than that comparison. I am happy that fans love to see us so much onscreen. In the end, be it Bollywood or Tellywood... if each individual does his/her work well individually in his/her professional capacity and you have a great story, then that is the chemistry that works on the masses."

Mass appeal

That chemistry is working as Indian TV matures and gets more realistic about its connect with the people. Characters have become more rounded, their conflicts are real and the viewer almost feels like a guest participant in each day of their onscreen lives. "The Eon ad that we did together was proposed to us by Sony, as the channel thought Tarana and me, featured as a middle class couple in Bade Achche Lagte Hai, would drive the message home. Our characters often discuss budgeting, kids' education and other financial problems like every other couple. So if we are endorsing a budget car, the consumer connects it with his affordability," says Jai Kalra aka Vikram.

Advertising research companies have found that TV actors bring reliability and trust to the brand and above all help in increasing sales revenues. Explains Atit Bhatia, senior vice president, Hindustan Tin Works and president, Canvironment week, "Drashti as an ambassador of this programme was a fantastic choice as scores of housewives participated just because they wanted to meet Geet. A bigger celebrity  wouldn't have done better. TV actors today are not just a name in India but have an equal recall value among NRIs."

Easy recall value

How does that happen? Courtesy the repeat telecasts and frequent teasers, even the most reluctant couch surfer, for whom serials are anathema, would chance upon a familiar face more than once. "Whenever people see a regular ad of the same brand on hoardings, they will think about the TV spot. Ravi Dubey (Tej) and I have become the face of Dulux paints. We enjoy an easy recall value," says Aishwarya Sakhuja, who plays Toasty.

You can gauge the popularity and connect of small screen actors by the fact that last year, consumers were eager to buy packets of Suhana phuljharis and Akshara anars. Small scale manufacturers have understood this appeal the best and have used it to their advantage. "Advertisers know TV actors at this point of time are a safe bet," says  Ragini Khanna, otherwise Suhana of Sasural Genda Phool.

A win-win situation

Though these latest campaigns were executed by the channels and their advertisers, the actors readily agreed because the ads were bringing them additional fame. "Actors in commercials appear as onscreen characters and not as individual stars. Still it shores up their star value. Actors have always been a medium for brand development by channels and endorsement by an onscreen couple is just one of the ways," says Sanjeet Saha, vice president, international business, Star Network.

Hena Khan, alias Akshara, is clearly basking in reflected glory. "After doing so many endorsements as Akshara, I've realised I have become a part of every family. Housewives relate to my ideal bahu character and feel I am part of their fraternity. So they would love to use the cream I use and try the tea they see me drinking on screen. Endorsing a brand helps the star step out of the boundaries of the serial and establish an identity that would help in his/her future career graph."

As television expands its reach and proves itself as an effective marketing tool, its stars seem to be making an impact on the knowledgable consumer who is becoming shy of big celebrity endorsements and cynical about a biggie's belief in something as basic as a pain balm.

Article Quotes the actress Drashti herself I guess we can believe this more than anything else ...and if everyone in the market realises that GC-DD together sells as Maan-Geet and also r aware that fans r fighting for a new season which the article itself says ,shouln't we believe this and continue with our fight ??
We can actually send this article to star one people and show them what they lost and what they can actually gain again by getting a new season ...
See there will many rumours flooding around regarding GC and DD from here on ...few days back birdies said GC will do cameo in a show ...then birdies said DD going to dubai with Mel and today birdies said GC and DD signing separate shows mayb ..
There r lots of news floating but we dunno the truth ...
As far as I think from my common sense ..both GC and DD might b getting offers from all but getting offers and signing them r two different things and both might take a month off for rest they wont sign anything new for at least a month now ...and this gives us a months time to actually fight for season 2  Embarrassed
See we hv nothing to loose ..the day actors sign different shows and we know it from official articles ,we can respect their choice and move on in our livesLOL but till then we can fight for something which not just we believe in but even the market believes in as per this very important article ...right Big smileBig smile...
Till now we were termed as silly fans wanting to make Gurti a brand forcibly but see this article proves that we r not really silly to believe Gurti are a brand because even the market believes the same and wants to cash on both the actors we were not fool to believe that Gurti sells even after show is over Smile

So take this article as inspiration and keep the hallabol on Embarrassed

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geetfangeet Goldie

Joined: 14 May 2011
Posts: 2002

Posted: 16 December 2011 at 3:23am | IP Logged
not only requesting star but they r requesting on many other ph houses like balaji telefilms too and asking help form many newspapers, news channels , radio   all possible media@jyoti di exactly v should take it as positively and continue our halbol

Edited by bru22 - 16 December 2011 at 3:28am

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ainaGURTI IF-Sizzlerz

Joined: 02 September 2010
Posts: 10654

Posted: 16 December 2011 at 3:23am | IP Logged

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jyoti06 Channel Moderator

Joined: 30 December 2006
Posts: 103959

Posted: 16 December 2011 at 3:26am | IP Logged
And the campaign is bearing fruit Tongue
Meenakshi SinghATTENTION ---------------

Honey Obroi
do read and act soon
I just had a talk in endemol with ranbir he said that talks are on but gurmeet is busy with one more pujabi movie and i said that movie shooting for 0nly 29-30 days, he said but he should be available for the star of the show, BUT WE CAN TELL THEM TO SHOW THEIR CHIDHOOD DAYS FOR S2 WEEKS BUT HE WAS POSITIVE AND HIS MAIL ID IS ranbir.chauh nad the no. is 022-42164000. and post on all the walls asking gurmeet and darishti to do season 2 and we will make his movie hit


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geetfangeet Goldie

Joined: 14 May 2011
Posts: 2002

Posted: 16 December 2011 at 3:27am | IP Logged
Oh my doctor u got it:-):-)

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jyoti06 Channel Moderator

Joined: 30 December 2006
Posts: 103959

Posted: 16 December 2011 at 3:29am | IP Logged
@Mali:Lets be point attacknig Ekta when Endemol's Ranbir chauhan replied in positive of season 2 ...if DD had signed ekta ka show then ranbir of endemol would hv never replied to a fan saying GC ka availability needs to b confirmed first lets target endemol for now Smile

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