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Titan appoints Aamir Khan as its brand am

Rifhat Goldie

Joined: 29 August 2004
Posts: 1041

Posted: 17 October 2004 at 7:18am | IP Logged
Titan appoints Aamir Khan as its brand ambassador Team

(15 October 2004 7:00 pm)

MUMBAI: Titan, has appointed mega star Aamir Khan as its brand ambassador who will be endorsing the range of Titan watches. Titan Watches CEO Bijou Kurien expressed, "There is a perfect fit between Aamir Khan and Titan - their stature, timelessness, and the love and trust they both share with the people both nationally and internationally, makes this an ideal partnership. Moreover, Aamir has a universal appeal that extends to everyone across age groups, just as our watches do. We believe his endorsement of Titan will go a long way towards reinforcing the fact that a watch is not just a time keeping device but an accessory that helps in self-expression."

"I have always felt that Titan watches are as good if not better than any in the world. Titan Watches have stood the test of time for their perfection, exclusivity, innovativeness and quality. It gives me great pleasure to be associated with an Indian brand that has made a mark and stands among the best in the world," expressed the celebrated actor of international repute Aamir Khan.

"Incidentally, few people know that the first watch I ever bought with my own earnings was a Titan. This was way back in 1988," adds the actor.

The association with Aamir Khan was mainly due to the brand values that both Titan and the actor are associated with. "We are both known for our commitment and obsession towards perfection, quality, innovativeness, setting new trends and our market leadership," added Kurien.

With this tie up, Titan has launched a new concept to promote the latest trends in the industry and will focus on watches as an important accessory of style and fashion. This is Titan's first initiative as a watch manufacturer towards educating its consumers on the different aspects both in terms of look and feel for time wear. Tackling the campaign in terms of extending style in the context of accessories that complete grooming, the campaign stresses on a watch no longer being only a time teller but a style statement.

As brand ambassador, the celebrated actor will play a key role in
brand and product communication on television, in print and outdoor media. Titan has sold more than 60 million watches in the last 17 years and retails out of more than 5000 multi-brand outlets and 175 exclusive World of Titan outlets.

-Courtesy Indian Television.

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