Bollywood News, Bollywood Movies, Bollywood Chat


Bollywood News, Bollywood Movies, Bollywood Chat
Bollywood News, Bollywood Movies, Bollywood Chat

Bollywood, the MTV generation

sheetald IF-Rockerz

Joined: 21 June 2005
Posts: 5190

Posted: 21 March 2006 at 9:56am | IP Logged

Blame it on Priyadarshan. And Rohan Sippy. Ever since Garam Masala and Bluffmaster, Bollywood has found a new way of marketing itself -- music videos.

This is how it works: prior to the film's release, a music video hits the screens and drums up enthusiasm. How is this different from an ordinary film song, you ask? Well, the filmmakers claim this video has been made as a promo and won't feature in the film.

Ah, but doesn't the song play when the end credits roll? Yes, but that's because the director feels the audience may feel cheated if they don't get to see the hit song. So, how does that make it different from a standard song? Umm.. Er.. It's purely a virtual gimmick. And here are the films falling for it:

36 China Town

This stars Shahid and Kareena Kapoor (spot the disinterested couple in the background?). Obviously, it needs every bit of publicity it can get.

Chup Chup Ke

Spot a similarity in casting? Oh, and this one's a Priyadarshan film. Expect this to be standard fare for all his upcoming releases.

Tom, Dick & Harry

Dino Morea, Jimmy Shergill and Anuj Sawhney (remember Chingaari?).

One is dumb, one deaf and the third blind. This is bound to be one of those films lacking, like its protagonists, in sense.

Humko Deewane Kar Gaye

Two words: Himesh Reshammiya. The nasal music composer takes to the microphone again (will this ever stop?) to provide a backdrop for these two specimens of pin-up glory.


Subi Samuel's debut as a producer, this odd film pits Akshay Kapoor from Popcorn Khao Mast Ho Jao with Diya Mirza. The promotional video, however, reportedly boasts a super-stellar lineup -- Shah Rukh Khan, Abhishek Bachchan, Sushmita Sen, Bipasha Basu, Karan Johar, et al, all talking about the film's protagonist, Tejas. The lensman has used his contacts well, and it is admittedly an interesting idea.

Darna Zaroori Hai

Six stories, six directors, and a cast that features everyone from Amitabh Bachchan to Mallika Sherawat. Wow. Why, then, does the video promoting this film feature those non-starters from James -- Mohit Ahlawat and Nisha Kothari? Perhaps the venerable Ram Gopal Varma promised them acting gigs prematurely, and this was a way of getting around that.


  • Page 1 of 1

Go to top

Related Topics

  Topics Author Replies Views Last Post
your rating of the current generation actresses!


Author: Painted_Lady   Replies: 15   Views: 1107

Painted_Lady 15 1107 26 January 2010 at 11:01pm by Enycedoll
Big B can put all of us from new generation to sha

Author: sanober.   Replies: 1   Views: 412

sanober. 1 412 25 September 2009 at 12:36pm by angelic_devil
Bollywood Special Cosmos 20 Stylish Bollywood Gals


Author: Sneh-Jiwan   Replies: 14   Views: 15253

Sneh-Jiwan 14 15253 15 September 2009 at 2:08am by Onyx.
Funny Bollywood Facts of Bollywood movies

Author: itra   Replies: 9   Views: 20965

itra 9 20965 16 April 2008 at 12:20pm by AmritaRao-Nina
'Derriere Bollywood new Bollywood belly'

Author: missy14   Replies: 0   Views: 7701

missy14 0 7701 29 December 2007 at 6:27am by missy14

Forum Quick Jump

Forum Category / Channels

Disclaimer: All Logos and Pictures of various Channels, Shows, Artistes, Media Houses, Companies, Brands etc. belong to their respective owners, and are used to merely visually identify the Channels, Shows, Companies, Brands, etc. to the viewer. Incase of any issue please contact the webmaster.

Popular Channels :
Star Plus | Zee TV | Sony TV | Colors TV | SAB TV | Life OK

Quick Links :
Top 100 TV Celebrities | Top 100 Bollywood Celebs | About Us | Contact Us | Advertise | Forum Index