Kyunki Saas Bhi Kabhi Bahu Thi


Kyunki Saas Bhi Kabhi Bahu Thi
Kyunki Saas Bhi Kabhi Bahu Thi


helipatel IF-Sizzlerz

Joined: 27 September 2005
Posts: 10209

Posted: 12 March 2006 at 4:21pm | IP Logged
Crossover episodes prove to be serial thrillers
Innovation is the name of game. At least for the Indian television industry, which is pulling out all the stops to grab eye balls and garner high TRPs. Of late, crossover episodes and cross-promotions seem to be the flavour of the season. Tulsi (Smriti Irani) and Parvati (Sakshi Tanwar) appearing on KBC and Des Mein Nikla Hoga Chand's one-and-half-hour merger with Kasauti Zindagi Kay to celebrate their one-year run, has proved that cross episodes are a win-win situation for all.
"If it's done tastefully and in a rational manner, it helps a channel. Plus the audience loves to watch fresh stuff," says Ajay Vidyasagar, senior vice president, marketing, Star India. Stars from Kyunki Saas Bhi Kabhi Bahu Thi and Kahin To Hoga also shook a leg in the Sony show Kaisa Ye Pyar Hai.

Star India has company. Recently Jassi (Mona Singh) with friend Nandu tried her luck in Deal Ya No Deal (DYND) and put in a cameo in Indian Idol. Abhay (Anuj Saxena) and Kkusum (Mansi Joshi Roy) followed suit on DYND. While Fame Gurukul participants appeared on MTV, aapka Abhijeet Sawant featured on Fame Gurukul. Zee and Sahara One did their bit too. In 2004, Reth and Astitva shared air-time together, while Sahara promoted Kittu Sab Janti Hai through Woh Rehane Waali Mahelon Ki.

"It creates curiosity among viewers and makes for interesting viewing. But overuse can kill its charm," affirms Ashish Kaul, vice president, corporate brand development, Zee TV. Experts agree that crossover programming helps channels gain additional TRPs.
By Team

dilshadraj Senior Member

Joined: 14 August 2005
Posts: 442

Posted: 12 March 2006 at 4:22pm | IP Logged
Thnx for sharing... They look gud in the pic.
sanjana22sanju Goldie

Joined: 11 February 2006
Posts: 1356

Posted: 12 March 2006 at 4:44pm | IP Logged
thanks a lot for sharing.......

  • Page 1 of 1

Go to top

Related Topics

  Topics Author Replies Views Last Post
Who is Manaj Vij seeing? -Article

Author: team_jasmin   Replies: 2   Views: 1694

team_jasmin 2 1694 27 December 2008 at 1:19am by SimiSays
Article--FINALE-- KN son entry with Parvati

Author: anishma24   Replies: 6   Views: 4072

anishma24 6 4072 23 December 2008 at 8:20am by karanmandira
Break ke baad in tellyland - Article

Author: -Yuks-   Replies: 6   Views: 1386

-Yuks- 6 1386 20 December 2008 at 4:11am by Pasha84
Ketki Dave to play don? - Article

Author: -Yuks-   Replies: 1   Views: 2399

-Yuks- 1 2399 15 December 2008 at 5:28pm by sonali09
Hiten steps out of Ekta’s camp! - Article

Author: EkPahelii   Replies: 0   Views: 1192

EkPahelii 0 1192 06 December 2008 at 3:33am by EkPahelii

Forum Quick Jump

Forum Category / Channels

  • Please login to check your Last 10 Topics posted

Check these Celebrity also

Disclaimer: All Logos and Pictures of various Channels, Shows, Artistes, Media Houses, Companies, Brands etc. belong to their respective owners, and are used to merely visually identify the Channels, Shows, Companies, Brands, etc. to the viewer. Incase of any issue please contact the webmaster.

Popular Channels :
Star Plus | Zee TV | Sony TV | Colors TV | SAB TV | Life OK

Quick Links :
Top 100 TV Celebrities | Top 100 Bollywood Celebs | About Us | Contact Us | Advertise | Forum Index