Joined: 05 August 2005
|Crossover episodes prove to be serial thrillers|
Innovation is the name of game. At least for the Indian television industry, which is pulling out all the stops to grab eye balls and garner high TRPs. Of late, crossover episodes and cross-promotions seem to be the flavour of the season. Tulsi (Smriti Irani) and Parvati (Sakshi Tanwar) appearing on KBC and Des Mein Nikla Hoga Chand's one-and-half-hour merger with Kasauti Zindagi Kay to celebrate their one-year run, has proved that cross episodes are a win-win situation for all.
"If it's done tastefully and in a rational manner, it helps a channel. Plus the audience loves to watch fresh stuff," says Ajay Vidyasagar, senior vice president, marketing, Star India. Stars from Kyunki Saas Bhi Kabhi Bahu Thi and Kahin To Hoga also shook a leg in the Sony show Kaisa Ye Pyar Hai.
Star India has company. Recently Jassi (Mona Singh) with friend Nandu tried her luck in Deal Ya No Deal (DYND) and put in a cameo in Indian Idol. Abhay (Anuj Saxena) and Kkusum (Mansi Joshi Roy) followed suit on DYND. While Fame Gurukul participants appeared on MTV, aapka Abhijeet Sawant featured on Fame Gurukul. Zee and Sahara One did their bit too. In 2004, Reth and Astitva shared air-time together, while Sahara promoted Kittu Sab Janti Hai through Woh Rehane Waali Mahelon Ki.
"It creates curiosity among viewers and makes for interesting viewing. But overuse can kill its charm," affirms Ashish Kaul, vice president, corporate brand development, Zee TV. Experts agree that crossover programming helps channels gain additional TRPs
I know jassi and nandu came to Deal ya no Deal but cameo in Indian idol.when did it happen???
Joined: 24 January 2006
Joined: 10 October 2005
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Joined: 13 October 2005
Joined: 13 January 2006
Armaan screams ILU Jassi and Jassi.....
Author: Hansa-Tapori Replies: 30 Views: 5799
|Hansa-Tapori||30||5799||13 October 2007 at 10:02am by veekay|
Jassi Jassi Koi Nahin - D.O.T.W.
Author: premlvr1 Replies: 10 Views: 2812
|premlvr1||10||2812||21 April 2007 at 7:55am by laddoo598|
Jassi Jassi Koi Nahin Title track
Author: Salmanayesha Replies: 2 Views: 1499
|Salmanayesha||2||1499||23 March 2007 at 9:33pm by notfadedaway|
jassi sux, jassi rox,armaan rox,maddy rox
Author: insouciance Replies: 10 Views: 2401
|insouciance||10||2401||22 February 2006 at 6:20pm by ~~*Anjali*~~|
Jassi, Jassi, Jassi, haye Jassi!
Author: mahn786ch Replies: 17 Views: 3837
|mahn786ch||17||3837||13 May 2005 at 10:20am by mahn786ch|
The lady is giving out strong Bohemian vibes!
A festive-worthy trend to rock this season
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