Posted: 14 October 2004 at 7:08pm | IP Logged
HERE IS THE ARTICLE FROM SETASIA.COM
Courtesy: Business Standard.
Joydeep Ray / Ahmedabad October 12, 2004
there would be end to the climax to the Sony Entertainment Television's
successful soap 'Jassi Jaisi Koi Nahin. Soon, Jasmit Walia alias Jassi,
will transform herself to be one of the most beautiful women in the
small screen, claimed Tarun Katyal, executive vice-president of SET.
that SET has already decided not to stretch the serial further, Jassi
would come out from her existing features by end of this year and the
serial will end in the next six months.
"We are not going to
stretch the serial endlessly for the sake of minting money out of it
and so by December, the viewers will be able to watch Jassi's
transformation and by March, next year, the serial will come to an end."
are also looking for working further with Mona Singh, who is Jassi in
the small screen, one of the most popular television character
nowadays," Katyal said, on the sidelines of Indian Idol, talent search
Saying that after Jassi Jasisi Koi Nahin, Indian Idol
would be going to be one of the significant advertising revenue earner
for the Channel, Katyal said that SET has already tied-up with six
major corporate houses for advertising during the 14 episodes of Indian
Idol to be on air since late October till February, next year.
the six big banners which would be buying time slots for advertisement
to be on air during telecast of Indian Idol, Airtel, Nokia, Procter
& Gamble and Marico Industries are the major ones.
Katyal denied to comment when asked how much revenue SET is targeting
to earn from telecast of much-hyped Indian Idol, for which SET already
has spent a significant amount of money for buying the rights.
on arrival of new entertainment channels including Zoom, promoted by
the Bennet Coleman & Co, promoters of The Times of India, the
former Star Plus top-brass said, "There would be more investment in the
Indian television industry as more and more people are coming up with
new channels but there is not much space to accommodate every new one.
channels which will be innovative, creative in nature and do not have
lack of new ideas to reach more and more households with their
programmes, only will survive and we should be ready to see premature
death of few entertainment channels in near future."
said that with the increased competition in the entertainment
television channel segment, even the existing channels like SET would
have to hike investments to survive.
"But investment not only in
money terms but also new ideas are to be invested. In that direction,
we are now busy at spin-off of one of our popular serials, CID and we
are also going to relaunch 'Aahat," Katyal said.
Edited by cdesai12 - 14 October 2004 at 7:11pm