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An Article on Saarrthi

abhita Goldie
abhita
abhita

Joined: 07 March 2005
Posts: 1312

Posted: 17 March 2005 at 2:23am | IP Logged

 

MUMBAI: The ruling deity of the Hindi entertainment genre is now unleashing its latest offering in the afternoon band.

Star Plus' 1 - 3 pm afternoon slot, already the strongest proposition across all mass entertainment Hindi channels, is further strengthening its band with the introduction of a modern day Mahabharata that plays out in a corporate board room. Saarrthi airs daily at 2:30 pm Mondays through to Thursdays.

 
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Produced by Asit Modi under the banner of Neela Telefilms (known for comedies like Hum Sub Ek Hain, Ye Duniya Hai Rangeen and Meri Biwi Wonderful), this magnum opus is a story of two brothers and their families in conflict, one who is very righteous and the other immoral.

Although, Saarrthi is far from the original epic, yet one cannot ignore the underlying similarities in their characters. Reflecting the new social norms, this show is an attempt to recreate an entertaining daily with modern characters and much more contemporary conflicts.

Pitched as an eternal battle between good and evil in a contemporary setting with Lord Krishna in his mythical form, this battle of the conscience will ultimately lead every character to their Kurukshetra. The only difference being the Kurkshetra here is the corporate boardroom and Lord Krishna supporting the righteous CEO.

 
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A different concept, Saarrthi will be replacing Kabhie Aaye na Judaai, which comes to its conclusion today. It launches launches next Monday (8 November).

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