scenes of Australia - including sequences filmed in and around Sydney -
will be featured in at least eight episodes, as part of the honeymoon
sequences involving the lead couple. The episodes will begin
broadcasting from November 21 and are expected to be watched by more
than 25 million Indian viewers.
Commenting on the partnership, Maggie White, Regional General Manager, South, South East Asia and Gulf, Tourism Australia,
said: "This association gives us a great opportunity to feature
Australia on mainstream Indian television. Australia already enjoys huge
appeal as a premium honeymoon destination among Indian audiences and
with initiatives like these we look forward to encouraging positive
conversations about Australia and another good season of honeymoon
Nishant Kashikar, Country Manager, India, Tourism Australia said: "Bade Acche Lagte Hain is
one of the most popular shows on television currently and an apt medium
for us to communicate to our potential honeymoon audience.
"The profile of the lead couple on the show matches that of our target
audience and we are optimistic that the Australia episodes of the show
will be well received."
Destination NSW Chief Executive Officer, Sandra Chipchase hopes
the exposure given to the city and state will entice even more Indians
to choose Sydney and its surrounds as their next holiday destination.
"Sydney is the most visited region in Australia by Indian visitors. In
the year ending June 2011, NSW welcomed an additional 10,000 visitors
from India – a 17 per cent growth from the previous year. In the same
period, total overnight expenditure from visitors from India reached
$219 million," Ms Chipchase said.
The honeymoon episodes were shot in the pulsating city of Sydney,
focusing on quintessential Sydney experiences including the iconic
Sydney Opera House, Bondi beach, market streets in Sydney's Central
Business District, the Botanic Gardens and Sydney Cricket Ground,
Living up to their onscreen persona, the lead couple have been shown
living the high life and indulging in some of the most exclusive
holidaying experiences, including a sea plane ride, harbour cruise,
Ferrari drive and a visit to the luxurious Wolgan Valley Resort &
Spa. Apart from the city of Sydney, surrounding regions have also been
featured in the filming, including the Grand Pacific Drive and a visit
to the Blue Mountains.
Ekta Kapoor, Creative Director and Joint Managing Director, Balaji Telefilms,
said: "Balaji Telefilms shares a bit of history with Australia having
been here a few years ago to shoot for our earlier shows – Kyunki Saas
Bhi Kabhi Bahu Thi and Kahaani Ghar Ghar Ki, which received great
feedback from the audience".
"Australia is extremely picturesque and the perfect place for romance.
The landscape, nature, abundant choices of dreamy resort locations,
wilderness and adventure makes it an ideal backdrop as a romantic
getaway and a preferred choice for us to film the honeymoon sequence of
the lead couple of Bade Acche Lagte Hain," she said.
Ram Kapoor, Lead actor, Bade Acche Lagte Hain added:
"It was my first visit to Australia and I am awed by the beauty and
diversity of this country. Some of the activities that we did like the
Ferrari drive and a visit to the SCG are amongst my personal favourites
and experiences that I will cherish always. Filming in Australia has
been a fabulous experience and I look forward to visiting again!"
Sakshi Tanwar, Lead actress, Bade Acche Lagte Hain "We
had a fantastic time during the entire shoot in Australia and indulged
in some of the most incredible experiences. The people of Australia have
been very warm and friendly which has made our experience in this
beautiful country even more special. I would love to be back and enjoy a
vacation in Australia."
India is Australia's 11th largest inbound market for international
visitors, with 137,800 arrivals last year, up 12%, and spending US$0.8bn
Tourism Australia believes there is potential to grow this market to
between US$1.9bn and US$2.3bn by 2020.