Yeh Meri Life Hai

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Yeh Meri Life Hai
Yeh Meri Life Hai

Info On YMLH by Optimystix Production

ThE_kHan07 IF-Rockerz
ThE_kHan07
ThE_kHan07

Joined: 09 January 2005
Posts: 5769

Posted: 12 March 2005 at 9:03am | IP Logged

 

If Balaji Telefilms is expert at spinning family yarns, Optimystix is a pastmaster at tossing out formatted shows.

They are the ones behind Indian Idol which is currently the talk of the town. Sanjiv Sharma, Vipul Shah and Rajiv Vyas, the trio who head the four year old company, share the experiences they had in producing the popular show h with Indian Idol, another of their shows has quietly made inroads on Sony. And this is not one of their format shows but a daily soap Ye Meri Life Hai. "Format is our strength but we want to do all kinds of shows, specially a soap which is of a popular genre," informs Vipul who conceptualised ye meri life hai. The soap which started off with a college background soon changed into a family drama replete with love, sacrifice and duty. "If we continue with the college capers the characters will become stagnant. We always wanted to shift the focus from college to the protagonist's family and career," elaborates Vipul.

Though YeMeri ... began with a bang, it did make the rival channels jittery, the soap couldn't sustain its initial hold. It was jostled back and forth by the channel so many times, thanks to Indian Idol, that viewers lost track of it. Earlier, the soap was aired from Monday-Thursday at 10 p.m, later it was shifted to 10.30 pm after Indian Idol on Thursday. Eventually, it became a three-day soap. Once Indian Idol goes off the air, Ye Meri ... is all set to go back to its original schedule. Whew! Aren't these changes affecting them? "Well, it was a collective decision," says Vipul evading the question. Probably since Indian Idol is their production, they don't have any hang-ups about the inconsistency. Refusing to be drawn into a potential controversy, Vipul suffices with, "The TRPs may not be great, but the show has created a brand image."



Edited by tafarruz - 12 March 2005 at 9:06am

Tani91 IF-Sizzlerz
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Posted: 12 March 2005 at 9:27am | IP Logged
Thanks for sharing!Smile
sana_usa Senior Member
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Posted: 12 March 2005 at 10:20am | IP Logged
SmilethanxxSmile
poison ivy Goldie
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poison ivy

Joined: 13 January 2005
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Posted: 12 March 2005 at 10:52am | IP Logged
Originally posted by tafarruz

 

If Balaji Telefilms is expert at spinning family yarns, Optimystix is a pastmaster at tossing out formatted shows.

 "If we continue with the college capers the characters will become stagnant. We always wanted to shift the focus from college to the protagonist's family and career," elaborates Vipul.

reply to optmystix

 no no!! the character would have never become stagnant!!the show got worse when u killed milind n then u were forced to shift it to pooja's family n career --------BIG BIG BIG BIG MISTAKE GUYS, trust me!! ur trp's would have gone way way low!! n this is why.. cos most of the fan's wanted to see pooja n ronit together.. not ronit n poornima.. mostly everyone was disgusted with the way u made ronit marry someone he used to call DIDI!! .. ewwwwww.. that was sick!!

i think u better get on the right track asap.. (i feel u are actually)

ThE_kHan07 IF-Rockerz
ThE_kHan07
ThE_kHan07

Joined: 09 January 2005
Posts: 5769

Posted: 12 March 2005 at 1:16pm | IP Logged
Originally posted by poison ivy

Originally posted by tafarruz

 

If Balaji Telefilms is expert at spinning family yarns, Optimystix is a pastmaster at tossing out formatted shows.

 "If we continue with the college capers the characters will become stagnant. We always wanted to shift the focus from college to the protagonist's family and career," elaborates Vipul.

reply to optmystix

 no no!! the character would have never become stagnant!!the show got worse when u killed milind n then u were forced to shift it to pooja's family n career --------BIG BIG BIG BIG MISTAKE GUYS, trust me!! ur trp's would have gone way way low!! n this is why.. cos most of the fan's wanted to see pooja n ronit together.. not ronit n poornima.. mostly everyone was disgusted with the way u made ronit marry someone he used to call DIDI!! .. ewwwwww.. that was sick!!

i think u better get on the right track asap.. (i feel u are actually)

FINALLY SOME ONE NEW UNDERSTANDS ME!!Smile...YES POISIONIVY they DID make the BIGGEST mistake and now they WILL MAKE MORE MISTAKES one after another!!Even they dont know what hell they will face in the future for this show!!GOOD LUCK Crew,,Cant wait to see this show either gets completley lost in the TRPs or OFF-AIR like "Devi"LOLLOLLOL

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