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Zee to rename alpha channels

Jem4Himesh IF-Sizzlerz

Joined: 14 November 2004
Posts: 10839

Posted: 11 March 2005 at 5:47am | IP Logged
ZEE to ditch "Alpha" channels brand
Mar 09, 2005 05:39 PM

Alpha channels set for re-brandZEE Network will be scrapping the greek alphabet Alpha from its regional channels later this month.

According to AgencyFAQs, the Alpha bouquet, which in the UK currently comprises channels in Punjabi and Gujarati will be rebranded as simply ZEE.

The exercise is a crucial one and is being initiated to bring about a synergy between the mainline brands (ZEE TV, ZEE Cinema, ZEE Music) and the regional bouquet of ZEE Telefilms.

ZEE has buoyant plans for its regional channels, and the rebranding initiative marks the first decisive step in this direction. On the cards is a change in the on-air packaging, logo, graphics and music of the channels. Content will be overhauled over a period of time, depending on the requirement of the channels.

ZEE's forthcoming channel Alpha Gujarati will be known as ZEE Gujarati when it launches in the UK on Monday 28th March 2005.

from bizasia.co.uk

Edited by jem1299 - 11 March 2005 at 5:47am

cutereems IF-Dazzler

Joined: 19 October 2004
Posts: 4891

Posted: 13 March 2005 at 2:33am | IP Logged

Alpha was goodname..... we were used to it..now sudden changeConfused

Thanx for info jemSmile

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