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Samraat_92

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Posted: 19 January 2012 at 10:01am | IP Logged

The new No. 2 GEC



A month after the launch of Kaun Banega Crorepati and riding on the back of its aam aadmi wave, Sony Entertainment Television recorded a high of 271 GRPs in week 38 (September 11 to 17, 2011), which was Sony's highest GRPs in many years. Consolidating its no 2 position for the fifth consecutive week, the channel was strikingly close to the numero uno Star Plus with a difference of only 21 GRPs. A month and a half later ' week 45 (October 30 to November 5), Sony hit another high of 287 GRPs, which was again Sony's highest since 2002. But post KBC a different picture was expected to emerge. From an average of 260 GRPs between August 15 to November 17, Sony's GRPs were expected to fall to around 210-220 level. As a result, from a strong no 2 player, the channel was also expected to slide down to no 3 slot.

Sony did fall but it wasn't steep. Against an expected 60 GRP drop, Sony fell by 40 GRPs. The market expected bit of a shock. Even the channel officials were not confident enough of sustaining robust numbers, which was quite evident in their body language, vague posturing and evasive replies to queries on the performance of shows replacing KBC as well as the channel's numbers post KBC. However, Sony has surprised the industry and its analysts with average 240 GRPs in the last eight weeks.


What has helped Sony retain its position as a strong number 2 GEC? "It has capitalised well on the gains from KBC. While most of its shows picked up during KBC, Sony also found reasonably good replacements for the game show," says group accounts director Anil Kumar of media buying agency Starcom. Both Dekha Ek Khwaab and Parvarish are delivering an average of 2 TVRs against 4.5 season average of KBC which, in Kumar's opinion, are decent numbers for new shows against older popular brands that are averaging around 4 TVR.The shortfall has been made up by contribution from Sony's strong weekend band, particularly crime shows like CID, Crime Patrol and Adaalat that have grown by 20 to 25 per cent.

Admits Sony's head of marketing Danish Khan, "A combination of content and aggressive marketing has worked for us. The post KBC drop has been offset by our weekday fiction and weekend shows." According to industry analysts, after KBC, Sony upped the ante both in content and marketing. Though they were anticipating stiff competition from other channels, it turned out to be quite sluggish. That's the reason why Colors is where it was eight weeks ago at 234 GRPs, while Zee is at 169 and Star Plus at 325(all eight-week average GRPs).


While the fall from current levels seems unlikely, industry analysts say that Sony needs to do a lot more to sustain its numbers because the competition will not give it enough room to breathe easily. Sony, on its part, seems to be geared up for challenge. Come January 30 and its prime-time will have two key changes. The popular 10 pm daily Saas Bina Sasural will be moved to 9 pm and its place will be taken by Ekta Kapoor's second fiction show for Sony, Kya Hua Tera Vaada. The idea behind gifting Kapoor the prime fertile is that both the channel and producer feel the show can be a potential star performer at 10 pm, given its theme of infidelity and absence of a clear leader in the slot. Currently, 10 pm shows like Navya, Uttaran, Saas Bina Sasural and Mrs Kaushik Ki Paanch Bahuein are averaging between 2 and 3 TVR.


Next month, Sony will launch another new show, a Hindi remake of Metti Oli at 8 pm by shifting Kuch To Log Kahenge to 11 pm, where it is a slot leader in repeat run. With that for the first time in a couple of years, Sony will have a complete line-up of fiction shows on its weekday band. "Our forthcoming shows have lot of potential and we are hoping that the refreshed weekday fiction band will contribute in our growth in 2012," says Khan. Industry analysts are of the view it is going to be a big challenge for Sony to catch up with Star Plus which is about 80 GRPs ahead. "Dramatic growth is quite unlikely. Hence the top slot is a long, long journey," says Kumar. However, he sees Sony holding on to its current GRPs or may be adding an extra 10 points.


However, the advantage with Sony is its unique positioning. It's not a mass channel like Star Plus and Zee and has not been a clear GEC leader. "It is an alternative GEC that chooses its viewer rather than viewer choosing it," says Sony's ex-fiction head and senior programming analyst Sanjay Upadhyay. In his view, if Star Plus and Zee reach out to Bharat, Sony addresses India' the educated, young, urban viewer. "It is the best alternative in mass entertainment space for a big chunk of viewers who are looking for innovative and progressive content," elaborates Upadhyay. However, having moved closest to the leader last year, there is a possibility for Sony to shake hands with Star Plus in 2012 when it launches the next season of KBC, provided Sony holds on to 250-260 GRPs over next eight months. Kumar doesn't rule out the possibility. Only time will tell if Sony will be able to consolidate its position this year. 



http://www.screenindia.com/news/the-new-no.-2-gec/901594/


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Posted: 22 January 2012 at 10:56pm | IP Logged
love u shewta tiwari... u r rockinggg

Samraat_92

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Posted: 24 January 2012 at 8:14am | IP Logged


Ramna Wadhawan to soon enter Parvarrish...

Tuesday, January 24, 2012 | 3:46:00 PM IST (+05:30 GMT)   Comments 8 Comments
Ramna Wadhawan to soon enter Parvarrish...

Enter the Indian saas, twists and turns awaited in the Sony TVshow...


Lots more twists and turns await Sweety's (Shweta Tiwari) life in Sony TV's Parvarrish - Kuchh Khattee Kuchh Meethi, as her mother-in-law will soon enter the family.

Ramna Wadhawan, a veteran actor who has done both Bollywood and TV, will enter as Sweety's mother-in-law. It has already been established that Sweety is uncomfortable with her mother-in-law because she doesn't like her. On the other hand, Lucky (Vivek Mushran) is super happy and is stuffing all the things that his mom wants him to eat.
 
We contacted Ramna who confirmed the news, "Yes I am entering the show as a Punjabi mother-in-law who always wants her son to eat and stay fit. On the other hand, her daughter in law thinks that she doesn't like her. She is not strict but orthodox. I love the character." 

Ramna Wadhawan will enter in the coming episodes of the show.

Reporter: Ranjini Nair
Author: Sharat Kumar

http://india-forums.com/tellybuzz/buzzin-hot/11139-ramna-wadhawan-to-soon-enter-parvarrish.htm

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Samraat_92

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Posted: 28 January 2012 at 12:00pm | IP Logged
Parvarrish , Kuch Khatti Kuch Meethi

We Have a downright winner with this show ! Audiences have been waiting forever now for such a show to be aired. The story of every Parent  , the dilemma of every teenager,  and the complexities of a modern family has been exceptionally potrayed. What better way than to come up with a show such as Parvarrish(KKKM).Taking home each moment , sleeping with every thought as a parent is the USP of this show. The realism in the story is fresh and relatable. Sony Television has hit the jackpot with launching this show and won bonus points  with having flawless actresses like Shweta and Rupali depicting 2 totally contrast mothers. Bring it on Kids , Mothers are here to stay !!


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Samraat_92

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Posted: 04 February 2012 at 12:26pm | IP Logged

Deeya Singh rules the television Industry with an Iron hand and an incredible mind, recognizing the need of the hour and producing shows that instantly connect with the audience. She established herself as a producer par excellence showcasing her versatility in perfectly reading the pulse of the audience since the days of 'Banegi apni Baat'. Her success story continues with her most recent show, Parvarrish Kuchh Khattee Kuchh Meethi turning 50.Rangmunch.tv presents a producer's take on the show.


http://www.rangmunch.tv/index.php?option=com_k2&view=item&id=216:i-never-believe-in-directors-cut-it-is-the-audience-cut-deeya-singh&Itemid=529


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Samraat_92

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Posted: 04 March 2012 at 2:34am | IP Logged
The Sari, Sindoor & Glycerine Awards...
Hindustan Times
March 03, 2012
First Published: 14:45 IST(3/3/2012)
Last Updated: 20:14 IST(3/3/2012)
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Watching TV is not our favourite thing to do. True, the jerky camera motions that gave us migraines have gone and the Ekta Kapoor kind of saas-bahu show has departed, so you might think we've become converts. But no. TV has changed, but not enough. While we have interesting story concepts, 
they're given the same old saas-bahu treatment. So we still hate watching TV. But since everyone and his goldfish seems to be glued to their screens, we figured there must be something to the idiot box that we missed.

So we decided to seek the Kamal in the kichad. This meant spending an excruciating 100-plus hours channel-surfing, but we were courageous (we are journalists after all) and after nights of torture, we finally managed to compile a LIKE list.

Because it's true. There actually are a few characters, played by wonderful actors, who are pure delight to watch. Which is such a miracle that we decided to present them with our own, highly coveted Brunch Sari, Sindoor & Glycerine Awards! PS: We also have a loathe list. Heh.

Badi MaaWhich go to 11 characters from Hindi TV serials we actually like
The M-I-L with a heart award
Character/Serial: Badi Maa, Sasural Genda Phool (Star Plus)
To be fair, Supriya Pilgaonkar, the eldest daughter-in-law of the sprawling Kashyap family, has every reason to be like the curmudgeonly Dadisa in Balika Vadhu: her husband deserted her for another woman years ago and then whizzed off to the US of A. 

But since a 'Badi Maa' could hardly be shown walking out of the marriage and hooking up with someone else, she lives up to her title and becomes the backbone of the family, which is more than you can say for most TV Saasu Maas.

PavitraThe Near-normal bahu award
Character/Serial: Archana Manav Deshmukh, Pavitra 
Rishta (Zee TV)
Ankita Lokhande is a pleasant change from the overdressed, terribly tortured, silent, suffering bahus on television. Sure, Pavitra Rishta and its attendant melodrama (the mother-in-law's constant manipulations aimed at driving a wedge between the 'beta aur bahu') can get a bit much.

But Archana is pleasant (in her brocade blouses, cotton sarees, no jewellery), affable, stern when required and has a mellow voice. She almost (yes, it is true) seems normal!

IssThe Mills & Boon award
Characters/Serial: Arnav and Khushi, Iss Pyaar Ko Kya Naam Doon (Star Plus)
This couple has such crackling chemistry, the TV screen could combust. In a landscape littered with effete men and meek women, Arnav and Khushi stand out. He is rich, powerful, cruel, heartless (a simmering Barun Sobti).

She is poor, self-respecting, soft-hearted, spirited (a very pretty Sanaya Irani). They claim to hate each other but are secretly in love. Unfortunately, their story plays out in a typical TV family, full of evil mamijis and nonstop pujas. Some things never change do they?

BhairavThe F-I-l with a heart award
Character/Serial: Bhairav, Balika Vadhu (Colors)
Rather handsome for a father-in-law, Anup Soni is quite good at playing the character. Serious, sombre but very strong and supportive of the women of his house, Bhairav is not involved in kitchen politics, but isn't a wimp either.

He has a mind and speaks it when it's necessary. He is respectful enough of his tyrannical mother, but doesn't buy into her demands if he thinks they don't have merit. The best part though, is his evident support to the women in the house. We could do with more men like him on the small screen.

DevThe god-looker award
Character/Serial: Shiva, Devon ke Dev – Mahadev (Life OK)
We rarely see good-looking men on TV, let alone Gods. But this Shiva makes our hearts somersault. And not just because Kashmiri model-turned-actor Mohit Raina is incredibly hot. His character in this mythological love saga is the apotheosis of raw animalism – the tigerskin robe, a serpent wrapped around his neck. Bhaang is the poison of his choice. And he's the most powerful man (er, God?) to have walked on earth (er, universe). Plus, the rest of the cast isn't aesthetically appealing, so that makes him stand out.

KuchThe bad cop mom award
Character/Serial: Sweety Ahluwalia, Parvarrish – Kuchh Khattee Kuchh Meethi (Sony)
Shweta Tiwari is the loud Punjabi mummy you can't help but like (but are secretly glad she's not yours). She constantly fusses over her kids, is a disciplinarian and tends to go a little over the top.

But that's what Indian mothers do and after all, she means well. She bickers often, talks animatedly, and rolls her eyes, but she's Mamma, and mammas are comforting. Even if they name you Rocky and Ginny.

PratigyaThe chalk 'n cheese award
Characters/ Serial: Pratigya and Krishna Thakur, Mann kee Awaaz Pratigya (Star Plus)
 
Pooja Gor not only looks educated but also acts it. She manages to stand for what she thinks is right. Arhaan Behl's shiny maroon shirts, hairstyle from the days of Rajesh Khanna and 'chalbo', 'e liyu' dialect all add up to make him an interesting character.

Totally mawali, very volatile, he dotes on his wife – but doesn't quite know how to get across to her. Intense, confused, cute – he is fun to watch. And oh! He does side with Pratigya.

MonaThe wife you'd want award
Character/ Serial: Mona Singh, Kya Huaa Tera Vaada (Sony)
Ever since Mona Singh debuted as Jassi, she has been our heroine. In this serial, she's a housewife and a mother of three kids, playing the role with ease and conviction.

We love the way she is shown working in the kitchen, fretting over what to put in her kids' tiffin boxes and also for her remark "Biwiyon ko sab pata hota hai". What we love best: her friendly banter with the husband, her 'never' nagging, 'never' making him to be the 'pati parmeshwar' attitude. Plus, Mona Singh is Mona Singh.

ChandraThe hot-bod in uniform award
Character/ Serial: Chandramukhi Chautala, F.I.R (Sab TV)
Have you seen Kavita Kaushik in that uniform? Need we say more? We like a lady who makes a khaki uniform 'werq'. And who thought a Haryanvi accent could be that un-annoying and hot!

Never mind that the characters in that show are more retarded than the entire Indian television industry put together, Chandramukhi's timely slaps are a respite from the five-retakes thappads that are the benchmark of our TV serials. Hang around for her punchy dialogue delivery.

BadeThe big fat Indian husband award
Character/ Serial: Ram Kapoor, Bade Achche Lagte Hain (Sony)
He is fat, eats too much, lives on medicines, (Tablet Kapoor is what his wife calls him), is cranky most of the time and loves his step-family unconditionally (to his wife and friend's peril), but he is adorable.

He is no romantic but at least makes an effort to realise his wife's silly fancies. Ram Kapoor is just the right mix for a husband. He has money, is busy so doesn't interfere too much, but is also attentive and caring. Even with all his imperfections, he is a perfect 10. We want more of him!

AdaalatThe legally hot award
Character/ Serial: Advocate K D Pathak, Adaalat (Sony)

Good looking and, for a change, intelligent. (He doesn't make statements like "yahan par laash hai, iska matlab yahaan khoon hua hai!" like ACP Pradyuman in CID.) K D Pathak is quite a delight to watch as he solves bizarre cases on Adaalat.

That most of his women clients fall for him adds to the masala of this courtroom drama. Ronit Roy stays cool and applies logic (surprise, surprise). He actually has a sense of humour! And we never did mind watching him. 

KucchThe please break up award
Characters/Serial: Dr Ashutosh and Dr Nidhi Verma, Kuch Toh Log Kahenge (Sony)
The silent older man, the bubbly much younger girl… everybody's secret fantasy. How can this go wrong? Enter life-saving surgeon (Mohnish Behl) and fresh-out-of-med-school (Kritika Kamra). Exit viewers. 

He's a good actor and she's fairly pretty, but they have less chemistry than shampoo and a toothbrush. Mr Behl, the doctor thing is done to death. Sing, dance, cook but give up surgery. It's not becoming anymore.

SaraThe calm down, will you? award
Character/Serial: Mona, Ram Milaayi Jodi (Zee TV)
Sara Raza Khan won the Star Parivaar Award for 'Best Patni' in 2009. We would like to take that away from her and blow her a big, wet raspberry for being an extra-bubbly, extra-vivacious (had enough of them in movies) and extra-irritating loud-mouthed Punjabi girl.

She is so over the top that we can't help but think of that as the key reason why her (in-serial) husband kicked the bucket recently. Calm DOWN, woman!

FatherThe gutka king award
Character/Serial: Thakur Sajjan Singh, Pratigya – Mann Kee Aawaaz Pratigya (Star Plus)

Anupam Shyam, the gutka-chewing, limping sasur, makes you want to sign up with the women's liberation movement and then run amok with a stick the moment you set eyes on him. A 'typical' patriarch, he treats women the worst way. 

PavtiraThe lock her up award
Character/Serial: Savita Damodar Deshmukh, Pavitra Rishta (Zee TV)
Usha Nadkarni is sooo vicious that she puts most other mothers-in-laws on TV to shame. She's the kind of saas your saas should be prevented from knowing. She never has anything humane to say about her bahu. She lies, mollycoddles her son, throws her bahu out of the house. Every wife's nightmare.

DekhaThe noddy award
Character/Serial: Moniya, Dekha Ek Khwaab (Sony)
Priyal Gor has taken the description 'bubbly' too seriously. She shouts, is hysterical and over-the-top. Also, can she please stop shaking her head all the time?
 It's as though every word she says has an instant and (vigorous) opposite head reaction. And shouldn't she dress in something nicer than those beige rags?

The get a life award
AnandiCharacter/Serial: Anandi, Balika Vadhu (Colors)
Okay. Balika Vadhu has been a path-breaking show in more ways than one and Pratyusha Banerjee has topped the charts as the ideal bahu. But come on, there has to be a limit to her goodness!

Her husband marries another girl and she stays martyr-like, in the hope that one day Jagya will realise his mistake and return to her. She's the sacrificial lamb all the time and that's too much to digest every single day. There's got to be a limit to everything, even martyrdom!

The two-tight-slaps award
Character/Serial: Shipra Sharma, Bade Achhe Lagte Hain (Sony
)
BadeShe's the kind of mother you want to sell on eBay, except there would be no buyers. Renuka Israni is the female lead's mother. So thankfully, she doesn't have much screen time.

She practically forced her daughter to marry a rich, fat boy (whom we adore) and loves her spoilt daughter-in-law for her money. But she constantly yells at her middle class family. You may forgive her for being a loud gold-digger. But every time she whines, you want to do something violent.

GopiThe I-will-never-smile award
Character/Serial: Gopi Bahu, Saath Nibhana Saathiya(Star Plus)
Being a subservient bahu is the order of the day. But even if you light up every bulb in each over-bright palace mansion, we bet our heaviest sari-gown you'd be unable to find someone as meek as Jiaa Manek.

It's not only the irritating deer-stuck-in-the-headlights expression (the only one she has) but that her endurance for trauma borders on the inhuman! PS: Do you see the devil when your husband calls to inquire about your broken limbs, eh Gopi 'Vahu'?

IcchhaThe walk-all-over-me award
Character/Serial: Ichchha, Uttaran (Colors)
Need to repay a debt? Check out  Tina Dutt's School of Endless Giving. Ichchha makes her own life miserable. If after losing your boyfriend, husband, second husband and child, you continue being a meek, forgiving cow, we have only one word for you: MASOCHIST!

From HT Brunch, March 4 II


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Posted: 07 March 2012 at 9:59pm | IP Logged

Tellywood's favorite actress on Women's Day

TNN | Mar 8, 2012, 12.00AM IST
0
Tellywood's favorite actress on Women's Day
Tina Dutta
On W-Day (and Holi), here's taking a look at some TRP-tripping characters from prime time telly who add color to our evenings 

Perfect mix As Priya Kapoor in Bade Achche Lagte Hain, Sakshi Tanwar is independent, fun-loving and a caring person. A working woman who's just turned screen-bahu she enjoys exploring places, believes in charity, enjoys cooking and at the same time keeps an eagle eye on her husband's diet. The ultimate fantasy bahu for any urban family! 

Funny face Daya (played by Disha Vakani) has become a part of Gujarati households over the years thanks to her flamboyant on screen presence. A caring homemaker, her trademark crackling laughter and her strange dialect have made her a much loved character, getting even children glued to the television to have a dekko of her. 

Crusader to fringe bahu Anandi (played by Pratyusha Banerjee) of Balika Vadhu - Kachchi Umar Ke Pakke Rishte had just started off getting our applause as the new face of rural India and symbol of women empowerment when she was voted as the Sarpanch of her village. But the bouquets came too soon, Anandi is currently trying to win her straying hubby back from his second wife. Sic! 

Earth mom Sweet and sacrificing sister, dedicated lover, perfect bahu and good mother, Archana of Pavitra Rishta (played by Ankita Lokhande) gives up on her marriage to please her brattish son and bitchy MIL (yes you heard it right!). You can go on and write a novel on her sacrificing acts, but she's also endearingly real and manages to make her presence felt amid the other tearjerking bahus. 

Sugar & spice girl A vivacious small town girl who comes to Delhi to eke out a living, Khushi (played by Sanaya Irani) in Iss Pyar Ko Kya Naam Doon? gets romantically involved with a rich biz tycoon and even ends up married to him. This Mills& Boonish story could have had a spunkier female character than the mass of emotions that she's been reduced to of late! Get some of your courage back girl and leave the rona-dhona to the other cry babes! 

Dream catcher beti A simple girl who dreams of becoming a Block Development Officer, Krishna (played by Mitali Nag) in Afsar Bitiya has a career interest that sets her apart from other small screen betis. She's so focused that she even rejects the love of an eligible man. Quite hatke! 

The ultimate doormat princess Docile can be redefined if you think the painfully shy and devoted Gopi Bahu (played by Giaa Manek) of Saath Nibhana Saathiya. A Rajkot girl, Gopi's got a permanent worry mark on her face and has the uncanny ability to cow down to everyone (on the show), has enabled the serial to ride high on the TRP charts. An ideal (by telly definition, not ours), hopefully post this W-Day, she'll acquire some backbone too. 

The sacrificial lamb Ichcha of Uttaran (played by Tina Dutta) can arouse varied emotions in you (not necessarily pleasant) as she tries to be the good daughter, friend, DIL, wife, mom. Phew! All that high pitched saccharine sweetness can give you diabetes (pun intended), but has kept the TRPs of the show soaring too! More power to her lachrymose glands. 

Mom from hell Shweta Tiwari as Sweety Singh Ahluwalia in Parvarish... Kuch Khatti Kuch Meethi is small screen's first tiger Mom and quite the showstealer. A strict Punjabi mom to two teenagers, she lives her life by her own rules and expects her family to do the same. Over-protective, intrusive but the ultimate earth mother, this is one woman who everyone loves to hate and love too! 

Diva in khakee As the loud and OTT woman cop, Chandramukhi Chautala, Kavita Kaushik in FIR wears her khakee sexily like no one else can or has on telly. Honest, tough, straightforward with a motormouth and dry sense of humour, Chandramukhi's men might have changed in the last five years, but her ability to nab the baddies and keep the show going for five years remains constant. 

Double whammy Sandhya (played by starling Deepika Singh) of Diya Aur Bati Hum, nursesdreams to become an IPS officer. Destiny might have temporarily made her a bahu of a rigid, and orthodox family, but Sandhya's trying a fine balance of chasing her dreams and making her in-laws happy. 

Compiled by Shruti Jambhekar
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Posted: 14 March 2012 at 6:12am | IP Logged

Shweta Tiwari to help rake in more revenue for Parvarish!

Wednesday, March 14, 2012, 11:49 [IST]
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In Sony TV's popular serial Parvarish, Shweta Tiwari is shown asking the audience what needs to be done in a particular situation that few of the characters in the serial find themselves in. The audience is asked to reply via sms. The concept of getting the audience interact with the channel and the serial characters is slowly gathering momentum.

Shweta Tiwari, who plays Sweety Singh Ahluwalia inParvarish, has asked the audience what they thought about sending her niece Raashi to a boarding school since the little girl is a rebel and misbehaves with her elders. Shweta asks people to send messages and advice them what they should do to take the serialParvarish forward. 

The chances are that this move by the channel will get many people talking and sharing their opinion. In fact, the channel is likely to get more TRPs and more revenue since each message will cost a substantial amount! 

Previously, in Yeh Rishta Kya Kehlata Hain on Star Plus, after Akshara and Natik (the leading protagonists) have a baby boy, Star TV asks the audience to suggest a name for the baby. This not only helped increase their TRP's, but also got the producers a lot of revenue.

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