here the reason article why aus
Australia tourism is counting on Indian TV Show to lure more tourists
from India. The Balaji Television show Bade Acche Lagte Hain will be
shot in Australia. Tourism Officials are counting on the show to help
ailing Australian tourism industry.
show that stars Ram Kapoor and Saakshi Tanwar started few months back
but immediately grabbed eyeballs in India. Today the show has over 42
million viewers, which makes it one of the top 10 shows in India.
Soon the team of "Bade Acche Lagte Hain" will travel to Australia
to shoot some episodes of the show. The stars of the show will be shown taking their honeymoon in Sydney
. Australia tourism officials are looking at this opportunity to woo more honeymoon travelers from India
. However this would be very difficult job since Switzerland
has been Indians preferred honeymoond destination for past couple of decade.
New South Wales tourism in particular is very excited because India is
11th biggest market for the state. Considering the fact that India will
become one of the top inbound market for Australia by 2020 worth $2.25
billion, the excitement around the show is understandable.
Some experts believe that such promotional stunt by Australia have more
to do with improving image in India. Australia's image in India has
taken a beating after series of attacks on Indians students in 2009.
Some experts believe that racial attacks are major roadblock for
Australian tourism to penetrate deep in the Indian market.