Joined: 03 December 2010
On its 7th Anniversary, Saas Bahu Aur Saazish has become the longest running number 1 programme in the history of news television.
After making its debut as a 1 hour programme in April 2011, SBS continued its historically high ratings. The biggest innovation narrowing the gulf between news and entertainment has a number of firsts to its credit.
Saas Bahu Aur Saazish on Star News ranks number 1 in the afternoon band for 7 years in a row-a news television first. It was a pioneering show on a news channel that captured all the excitement and news of popular television serials. The show also brought competing general entertainment channels together on one common platform. "Saas Bahu Aur Saazish has long been the number one brand in entertainment news and information, but we have never lost sight of the importance of delivering that news with viewer relevance. Small wonder the Viewer has stayed with the Programme even in its 1 hour Avtaar as the 30 minute format did not satiate his need for Information," shared Ashok Venkatramani, CEO Star News. The show has taken the Top Spot for the Afternoon Viewers for the second half also without surrendering its dominance in the 1st 30 Minutes.
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