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Actor Chetanya Adib, of Balika Vadhu claims this is a tried-and-tested formula with films and serials, but the portrayal determines the success of the show, "As an actor, it is very challenging to essay such a role of being in a compromised relationship. The sentiment of compromise is integral in Indian culture. Today, serials showcase the heart of India and appeal to a greater audience base."
Though culture and traditional themes dominate the telly, many do not associate with such sentiments. Designer Ritu Pande says, "These shows are a far cry from reality in general. Youngsters, especially women, are independent financially and emotionally. Where will you find an eligible single woman or man settle for a marriage of convenience?" Television actress Navya Swamy agrees, "In reality, relationships come with an expiry date. Viewers want to witness myriad emotions which are possible only on television. The Kannada television industry is dabbling with the same ideas through shows like Suryakanti and Radha Kalyana."
Whether youngsters relate to it or not, the formula works like magic and the ratings stand testimony to the same. A programming head in Zee Kannada on the condition of anonymity says, "We have collated data across all regions in India and we can see that the ratings have gone up when we introduce the angle of a compromise wedding. The reality is, soaps are all about spice and masala. That's what people enjoy watching so there is no harm in giving them what they like."
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