A whole knot of hoax; Article

Soaps1 IF-Stunnerz

Joined: 03 October 2008
Posts: 43629

Posted: 03 November 2011 at 1:53am | IP Logged

A whole knot of hoax

Try selling the idea of a marriage of convenience to youngsters today and you are likely to get a variety of skeptical responses. But evidently, it's a concept that is raking in the moolah for television channels. Serials like Sasural Simar Ka, Parichay, Dharam Patni and Bade Acche Lagte Hain have the protagonists married to one another due to bizarre circumstances. Is this reflective of a belief system that is slowly reducing it's significance in society?

Actor Chetanya Adib, of Balika Vadhu claims this is a tried-and-tested formula with films and serials, but the portrayal determines the success of the show, "As an actor, it is very challenging to essay such a role of being in a compromised relationship. The sentiment of compromise is integral in Indian culture. Today, serials showcase the heart of India and appeal to a greater audience base."

Though culture and traditional themes dominate the telly, many do not associate with such sentiments. Designer Ritu Pande says, "These shows are a far cry from reality in general. Youngsters, especially women, are independent financially and emotionally. Where will you find an eligible single woman or man settle for a marriage of convenience?" Television actress Navya Swamy agrees, "In reality, relationships come with an expiry date. Viewers want to witness myriad emotions which are possible only on television. The Kannada television industry is dabbling with the same ideas through shows like Suryakanti and Radha Kalyana."

Whether youngsters relate to it or not, the formula works like magic and the ratings stand testimony to the same. A programming head in Zee Kannada on the condition of anonymity says, "We have collated data across all regions in India and we can see that the ratings have gone up when we introduce the angle of a compromise wedding. The reality is, soaps are all about spice and masala. That's what people enjoy watching so there is no harm in giving them what they like."


The following 14 member(s) liked the above post:


Jamila1 Groupbie

Joined: 03 July 2010
Posts: 167

Posted: 03 November 2011 at 4:47am | IP Logged
Thanks for sharing

HCshiz Groupbie

Joined: 23 September 2011
Posts: 63

Posted: 03 November 2011 at 5:35am | IP Logged
thnzzz for sharing HeartHeart
KhatamKahani IF-Stunnerz

Joined: 27 December 2009
Posts: 27119

Posted: 03 November 2011 at 8:12am | IP Logged
Thanks for sharing.  It's not just Indian soaps.  East Asian dramas love the idea of contract marriages. And these are shows that have an end date.  I think when it's a show predicated on a main couple, there are only so many ideas that are out there.  
princess_star11 Goldie

Joined: 07 October 2010
Posts: 1135

Posted: 03 November 2011 at 8:22am | IP Logged
Thank you for sharing!

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