Despite Rs 170cr income, 'RA.One not a hit?'
Eros Entertainment, distributors of Shah Rukh Khan's RA.One, claims that
the superhero film has grossed over Rs 170 cr at the box-office. This
number also includes the international collections until Sunday. But
according to film trade followers, the Anubhav Sinha directorial, which
was made on a
reported budget of Rs 150 cr, is certainly not a hit yet.
sources estimate that the collections haven't exceeded Rs 80 crore in
the first five days. "It's made approximately Rs 80 crore, which is
reasonably good. But not that good, if you compare it with Bodyguard,"
says Amod Mehra, a prominent tradesmith.
However, Nandu Ahuja,
vice president, India theatrical, of Eros International, claims, "The
net figures add up to around R 96 cr to R 97 cr. If you calculate the
gross amount only in India, then it will be about Rs 137 cr. This
includes all the versions." The Aamir Khan starrer 3 Idiots (2009) had
grossed Rs 202 cr, and is considered still the highest earner so far.
that Eros will fail to recover their investment, Amod adds, "RA.One is
not at all a success; forget being a hit. Those who have bought the film
are going to lose money. The figures have started going down and if
this continues, it'll be difficult to match even the R 100 cr figure."
Komal Nahta, another film trade analyst insists, "The collection of
RA.One on Monday was alarmingly low. Including the Tamil and Telugu
versions, it made Rs 92 cr in India until Sunday. On its own, it made Rs
84 crore. It's a success, but not a hit."
Even though RA.One's
first two-days' combined collection (Rs 43.6 cr, according to claimed
figures) broke records set by the Salman Khan-starrer Bodyguard (Rs 39
cr), trade pundits don't feel that's a reason to celebrate.
was made at one-third the price. It didn't have 3D, the amount of
screens, publicity or sponsors that RA.One did," says Mehra adding,
"RA.One's second day collection was better, but Bodyguard's second day
was Ganesh Chaturthi. So the revenue had to fall. It's not like
Bodyguard didn't have a handicap." The SRK starrer released on Diwali,
hence registered reasonably low collections on day one.