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Channel [v] breaks all records [article]

-Yami- IF-Rockerz
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Posted: 18 October 2011 at 1:31am | IP Logged

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Channel [v] breaks all records in the youth entertainment category


Media News
Mumbai, October 13, 2011

Channel [v] achieved 30 GRPs this week and marched ahead of its close competitors ' MTV and Bindass in the highly fragmented youth entertainment category. The popular youth-based fiction shows Dil Dostii Dance and Humse Hai Liife have been the key propellers of this performance.

Channel [v] has been strengthening its dominance in the youth prime time band of 7-8 pm over the last quarter. The channel for the first time experimented with a daily fiction by launching Dil Dostii Dance in Q2 2011. The show has done exceedingly well and has led the genre for over three months.

The channel's new fiction show Humse Hai Liife ' with just five weeks on-air has now climbed the charts to be the number one show for two consecutive weeks. Both the daily fiction shows, Humse Hai Liife and Dil Dostii Dance are campus-based concepts that focus on determined and passionate youngsters who want to make it big in life through their passions.

The average time spent by the youth (CS15-24 ABC) on Channel [v] during the youth prime-time band of 7-8 pm for weeks 37-41 has been 11.2 minutes; making it second only to Indian television leader, Star Plus (14.2 minutes). This landmark performance shows the pull of the channel among the audience, even when compared to GEC heavyweights.

Commenting on the performance, Mr. Prem Kamath, Executive VP and GM, Channel [v] says, "Our thorough research and understanding of the youth has helped us grab eyeballs time and again. We have pioneered a range of genres - from music, to reality and now fiction, with a single agenda of being in sync with youth preferences and reflecting their lives and aspirations in our content. The success of these properties is evident as viewership of primetime airings has not only beaten competition but also mainstream GEC's."

After the resounding success of campus-based concepts that connect with the youth, the channel has a set of big ticket shows in the pipeline.

*Source: TAM Wk41, HSM CS 15-24 ABC, HSM Markets, Weekly GRPs


http://www.afaqs.com/media/media_newslets/?id=51812_Channel+%5Bv%5D+breaks+all+records+in+the+youth+entertainment+category



YAY partyyy  Party Party we r no 1  Tongue great job cv's  and whole hhl team you ppl deserve all that credits  ,good job hitesh  sir gorky and maan sir     ..and big thank you to channel v keep on rocking Clap



Edited by yami_nivrenfan - 18 October 2011 at 1:54am

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shalu-123PriyaThakursadaf_5-Swetha-rakun 4evadigitalone 33arryline..Serendipity..pratsy

PriyaThakur Senior Member
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Posted: 18 October 2011 at 1:57am | IP Logged
wonderful news!!!! thanks 4 sharing...
now channel will try to launch more youth shows...
-Yami- IF-Rockerz
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Posted: 18 October 2011 at 2:06am | IP Logged
Originally posted by PriyaThakur

wonderful news!!!! thanks 4 sharing...
now channel will try to launch more youth shows...



true channnel v is dng awesome job Embarrassed

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PriyaThakur

PriyaThakur Senior Member
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Posted: 18 October 2011 at 2:48am | IP Logged
Originally posted by yami_nivrenfan

Originally posted by PriyaThakur

wonderful news!!!! thanks 4 sharing...
now channel will try to launch more youth shows...



true channnel v is dng awesome job Embarrassed
hope we get 2 see more n more youth shows...Wink
lasya1997 Goldie
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Posted: 18 October 2011 at 5:12am | IP Logged
thanks for sharing...Hug
BTW u hav any idea about TRP'S...??:):)
mini_ksg_AR Goldie
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Posted: 18 October 2011 at 9:10am | IP Logged
wow...dats so cool ya...congrats to HHL, D3 n Channel V...i lovvv bth the shws bt d3 more wen ksg is there otherwise its HHL...
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Posted: 18 October 2011 at 9:26am | IP Logged
Originally posted by mini_ksg_AR

wow...dats so cool ya...congrats to HHL, D3 n Channel V...i lovvv bth the shws bt d3 more wen ksg is there otherwise its HHL...


aww even i love both the shows... but hhl more LOL
Masooma Bukhari IF-Addictz
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Posted: 18 October 2011 at 9:47am | IP Logged
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Edited by Masooma Bukhari - 18 October 2011 at 9:48am

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