Bade Acche Laggte Hai


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Love matures on TV...abut balh

saisamanvi IF-Dazzler

Joined: 13 August 2011
Posts: 2570

Posted: 14 October 2011 at 4:41am | IP Logged
Love matures on TV
Published: Friday, Oct 14, 2011, 8:52 IST
By Prachi Kadam | Place: Mumbai

More and more channels are experimenting with the concept of love in a mature fashion of late. Where Bollywood has always seen success with young romantic stories, televison seems to be headed in the other direction. With shows like Astitva — Ek Prem Kahani, which was aired a couple years back to the current ones like Bade Achhe Lagte Hai, Kuch Toh Log Kahenge and Pratigya, among others, all seemed to have managed to grab audiences' attention.

DNA asks experts if there is positive change in audience sensibilities with regards to mature love stories.

One of the first shows on TV to talk about a love story between an older woman and younger man was Zee's Astitva — Ek Prem Kahani.

"Audience love to see things that have a realistic feel. Astitva was a clutter-breaking, trendsetter show and is an example of a well made, starkly realistic show that has not only won critical appreciation but has also made lay viewers sit up and notice. It was a love story that was aired for about four years focused on the concept of a woman's identity," says fiction head, Zee TV, Sukesh Motwani.

The story was about Dr Simran Mathur, played by actress Niki Aneha Walia, who enters a complex situation when she marries a man, 10 years younger than her, played by actor Varun Badola.

Experts also say that such stories have new challenges because the audience haven't really seen such concepts on TV too often.

"These showsneed to be sensitive, real, moving and dealt subtly in a specific manner. Astitva was successful as it was handled very well. After that for a very long time, the viewer has suffered poor consumer-driven fare. The current trend in Indian cinema is proof of this — it has accepted change and repositioned itself as A-grade entertainment. TV audiences' sensibilities have changed and today viewers no longer want to see regressive middle class stories that resists change," explains a TV expert.

Danish Khan, senior VP
marketing, Sony, feels novelty is the USP for any show.

"Be it Bade Achhe Lagte Hai or Kuch Toh Log Kahenge, both are mature love stories but both are world apart. There is always place for fresh and refreshing stories about romance which feels real as compared to young lovey-dovey romantic stories. Our target audience has certainly evolved and are looking out for realistic content," he reasons.

The following 10 member(s) liked the above post:


cuttiee IF-Sizzlerz

Joined: 28 August 2010
Posts: 18080

Posted: 14 October 2011 at 4:44am | IP Logged
thanx 4 sharing...
M_n_h Goldie

Joined: 07 September 2011
Posts: 2343

Posted: 14 October 2011 at 6:08am | IP Logged
thanks 4 sharing
.Angel IF-Stunnerz

Joined: 31 May 2008
Posts: 36394

Posted: 14 October 2011 at 6:34am | IP Logged
thanks a lot for sharing
Saisweety Goldie

Joined: 11 October 2011
Posts: 1837

Posted: 14 October 2011 at 7:16am | IP Logged
thanks for sharing...
Juneli IF-Rockerz

Joined: 12 May 2006
Posts: 5993

Posted: 14 October 2011 at 8:09am | IP Logged
thx for sharingSmile
pavitra123 Senior Member

Joined: 13 September 2011
Posts: 525

Posted: 14 October 2011 at 8:35am | IP Logged
thanks for sharing...
paulomi_taAnu IF-Rockerz

Joined: 19 April 2011
Posts: 6046

Posted: 14 October 2011 at 9:29am | IP Logged
balh is  amazing ...thnxx for sharing!!

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