Joined: 03 January 2011
|Hindi GECs gain after losing for two weeks|
|(10 October 2012 10:26 pm)|
MUMBAI: The Hindi general entertainment channels (GECs) gained 23 GRPs last week after losing viewers to live T20 World Cup cricket matches in which India played in two previous weeks.
The India vs Pakistan clash did attract a lot of viewership but its impact was not felt as it was on a Sunday, which resulted in viewers not normally watching television on the weekend being glued to TV sets, and GECs too had strong content in programmes like the finale of Jhalak Dikhhla Jaa.
As per TAM (HSM, 4+, C&S) data provided by GECs, the India vs Pakistan match fetched 6.4 TVRs in its first innings when India batter and 7.6 TVRs in its second inning during Pakistan's batting.
The GECs had taken a hit in previous two weeks because of start of the T20 World Cup on 18 September (week 38 of TAM). The combined GRPs from Hindi GECs fell to 1271 from 1322 in week 38 as the T20 matches were telecast live during evening prime time. In week 39, when India played against Australia on 28 September (Friday), the genre further lost GRPs to register 1233 GRPs. However, GECs have seen an improvement in ratings in week 40 when the genre added 23 GRPs to clock 1256 GRPs.
According to ZenithOptimedia managing partner Navin Khemka, The India vs Pakistan match was able to attract more viewers onto the television screen and people who wanted to watch GECs too saw their favourite programmes. "India vs Pakistan match was able to get light viewers onto the television screen on that day. It had driven up the overall viewership of that day, therefore people who wanted to watch GEC for a particular time period, be it because of the airing of Jhalak finale or Ishaqzaade, watched it."
"The impact of live cricket on GECs is more if the matches are played during weekdays. The India vs Pakistan match was played on the weekend against big properties like Jhalak Dikhhla Jaa that aired its final episode," Khemka added.
Weekly GEC update:
Star Plus continues to lead the GEC genre with 274 GRPs, having added five gross rating points (GRPs) during week 40. The channel has crossed the 270 GRP-mark after a gap of seven weeks. In fact, this is the highest recorded rating of any channel in the genre in six weeks.
Star Plus has extended the telecast of two of its weekday shows, 'Yeh Rishta Kya Kehlata Hai' and 'Diya Aur Baati Hum', which rated 4 TVR and 2.8 TVR respectively on Saturday (6 October). However, the average ratings of both the shows dropped; 'Yeh Rishta…' rated 3 TVR (last week 3.4) while 'Diya…' fetched 4.9 TVR (last week 6.7) in the week ended 6 October.
Colors hold on to its second position with its GRPs unchanged. The channel aired the finale of 'Jhallak Dikhhla Jaa' which notched 3.5 TVR on 30 September. The finale episode helped the channel stabilise itself despite India and Pakistan were playing against each other in the same time slot. However, the fiction shows of the channel have seen a drop in viewership. The channel ended the week with 233 GRPs.
Zee TV closed the week with 231 GRPs (last week 217), just two GRPs away from Colors. The ratings of its singing reality show 'Sa Re Ga Ma Pa' fell from 2.5 TVR to 1.9 TVR, though its fiction shows have seen a rise in eyeballs.
Sony Entertainment Television (Set) added three GRPs to end the week with 205 GRPs. It had premiered 'Ishaqzaade' on 30 September, which rated 1.9 TVR in its 12 noon airing and 1.4 TVR in the 8.30 pm telecast. Set did not air its 'Kaun Banega Crorepati-6' episode at 8.30 pm on 30 September. Daily soaps of the channel lost numbers but its crime-based shows - CID (3 TVR) and Crime Patrol (2.7 TVR) and KBC (3.4 TVR) saw an increase in viewership.
Meanwhile, Sab added six GRPs to end the week with 128 GRPs. Life OK with 121 GRPs (last week 124) follows. Sahara One with 33 GRPs (last week 34) remains at the bottom.
Joined: 03 January 2011
Star Plus extends its two top-running primetime fiction shows to six days a week; KBC returns as weekend topper in Week 40
BestMediaInfo Bureau | Delhi | October 11, 2012
Week 40 (September 30 – October 6) of TAM 2012 saw a surprising experiment with primetime programming in the 9-10 PM time band on Star Plus. For the first time, the channel has extended its two top-running fiction shows – 'Diya Aur Baati Hum' and 'Yeh Rishta Kya Kehlata Hai' – to six days a week. The step has been taken to prepare the channel to fight with Colors' big ticket reality show 'Bigg Boss' which runs seven days a week from 9 PM to 10 PM.
According to data sourced from TAM subscribers, in weekday shows, Star Plus is back with five shows in the top 10 club while Colors and Zee TV managed to get two shows each. Sony Entertainment Television continues its presence in the top 10 club with 'Bade Achche Lagte Hain'.
Among weekend shows, Sony has shown an impressive improvement where KBC has again become the weekend leader and its crime shows 'CID' and 'Crime Patrol' have also bounced back. Zee TV's iconic singing reality show 'Sa Re Ga Ma Pa' has averaged 1.9 TVR after opening at 2.5 TVR.
'Diya Aur Baati Hum' on Star Plus witnessed a sharp decline this week; however, the show remained the chart topper, fetching an average TVR of 4.9 in Week 40 (last week 6.7).
Star Plus' other fiction show 'Saathiya' climbed two positions to replace Balika Vadhu as the No. 2 weekday programme. It fetched an average TVR of 3.9 (last week 3.6).
Colors' 'Balika Vadhu' has slipped at No. 3 with an average TVR of 3.6 (last week 4.1).
Sony's flagship fiction show 'Bade Achche Lagte Hain' has also slipped one position to No. 4. The show garnered an average of 3.3 TVR (last week 3.7).
Star Plus' third show in top 5 was 'Is Pyaar Ko Kya Naam Doon'. The show garnered an average TVR of 3.2 (last week 3.0).
Zee TV celebrated 'Rishton ka Happy Birthday' on Tuesday, October 2, which contributed to the channel's growth. The channel's two shows, 'Pavitra Rishta' and 'Punarvivah', came in at No. 6 & 7 with an average TVR of 3.1.
'Yeh Rishta Kya Kehlata Hai' on Star Plus has slipped to No. 8. The show has recorded an average rating of 3.0 TVR (last week 3.4).
Colors' 'Sasural Simar Ka' is at No. 9 with an average of 2.9 TVR (last week 3.3).
'Ek Hazaron Mein Meri Behna Hai' was Star Plus' fifth fiction in the top 10 club this week. The show averaged at 2.8 TVR (last week 2.6).
KBC has returned as the weekend topper in Week 40. The show has fetched an average of 3.4 TVR (last week 2.9).
Colors' India's Got Talent remained at No. 2 with an improved average of 3.3 TVR (last week 3.1).
Sony's crime show CID has recorded an average TVR of 3.0 (last week 2.8).
Sony's other crime show, Crime Patrol, fetched 2.7 TVR this week (last week 2.5).
Zee TV's flagship singing reality show Sa Re Ga Ma Pa has recorded an average TVR of 1.9 in the second week after its launch. The show had opened at 2.5 TVR.
Fear Files on Zee TV has averaged at 1.9 TVR this week (last week 2.0).
Star Plus' crime fiction Arjun has fetched average ratings of 1.5 TVR (last week 1.6).
Zee TV's Ramayan fetched 1.2 TVR this week (last week 1.2).
(The data sourced from TAM subscribers is based on TG CS 4+ years, HSM markets.)
Joined: 03 January 2011
Fiction shows like Zee TV's upcoming 'Qubool Hai' and big-ticket reality shows like Bigg Boss and India's Got Talent on Colors, KBC on Sony and Sa Re Ga Ma Pa on Zee TV are set to experience the maximum jolt in the absence of TRPs
BestMediaInfo Bureau | Delhi | October 17, 2012
TAM ratings are undoubtedly the lifeline of the television industry affecting both revenues and programming, and the temporary suspension of its data will certainly bring a visible impact for TV channels. Advertisers and media planners take the current, weekly performance of channels and their programmes into account for allocating budgets for ads but at the same time, it will be interesting to see how the temporary suspension of TAM data for nine weeks impacts programming which is completely dependent on TRPs.
Given the fact that Hindi general entertainment channels take the largest chunk of ad revenues, they are expected to witness the maximum impact during these nine weeks starting this week. If we take a look at last week's TAM data, Star Plus was No. 1 with 274 GRPs followed by Colors at No. 2 with 233 GRPs, Zee TV at No. 3 with 231 GRPs, Sony at No. 4 with 205 GRPs, SAB at No. 5 with 128 GRPs and Life OK at No. 6 with 121 GRPs.
Considering the average for the last four weeks, Star Plus was at No. 1 with 261 GRPs followed by Colors at No. 2 with 233 GRPs, Zee TV at No. 3 with 231 GRPs, Sony at No. 4 with 217 GRPs, Life OK at No. 5 with 134 GRPs and SAB at No. 6 with 130 GRPs.
Barring the established fiction shows, new fiction shows like Zee TV's upcoming show 'Qubool Hai' and big-ticket reality shows like Bigg Boss and India's Got Talent on Colors, KBC on Sony Entertainment Television and Sa Re Ga Ma Pa on Zee TV are set to experience the maximum jolt in the absence of TRPs.
However, all eyes will be on India's costliest reality show, Bigg Boss, which was launched last week. It will now not even see its opening score on TAM peoplemeters! Colors has put much on stake by making the show cleaner so that it can be watched with family and by bringing it back to the primetime 9 PM slot. Bigg Boss was majorly driven by TRPs in its previous seasons due to which it had faced a number of controversies.
When asked if Bigg Boss will remain free of TRP pressure, Raj Nayak, CEO, Colors, said, "When you take such a big step to change the image of a show, you never keep TRPs in mind. Our effort is to make Bigg Boss available for every age group and market and we are not going to be affected with the TRPs at all."
It will now be interesting to see how Colors achieve its sales target set for Bigg Boss as both TRPs and reach would be unknown even for its opening episode. However, Colors does not seem worried. Nayak told reporters on the occasion of the launch of Bigg Boss Tour last Friday that the channel had already locked in five sponsors while two more would come on board soon. "Vodafone is back with a bang as presenting sponsor and for the first time the show is powered by Samsung Galaxy Note II," informed Nayak.
When asked about his preparations for regular and ad hoc advertisers post suspension of TAM data, Nayak said, "We have our strategies in place and I'm sure we will be able to handle it efficiently."
Joined: 03 January 2011
While the entire data for 10 weeks is being analysed and will be available soon, we are presenting the last week's (Week 50) data for the Hindi GECs
BestMediaInfo Bureau | Delhi | December 24, 2012
TAM Media Research has released the data from Week 41 to Week 50 for all the genres except 'News Channels'. In the wake of the phase-wise DAS implementation across India, the release of TAM TV viewing data was deferred for All-India market for a period of nine weeks starting Week 41 (October 7, 2012, Sunday) and ending Week 49 (December 8, 2012). This deferred data was to be released on December 19, 2012 along with data for Week 50 (December 9-15, 2012) but due to reservations of News Channels, the data was released today.
According to data sourced from TAM subscribers for CS 4+, HSM markets, there seem to be a fierce battle for top positions among Hindi General Entertainment Channels. While the entire data for 10 weeks is being analysed and will be available later, we are presenting the last week's (Week 50) data for the Hindi GECs.
In Week 50 (December 9-15, 2012), Colors topped the Hindi GECs with 239 GRPs followed closely by Star Plus at No.2 with 231 GRPs. Sony Entertainment Television stood at No. 3 with 201 and Zee TV garnered 191 GRPs at No.4.
SAB TV was fifth most watched channel at No.5 with 140 GRPs followed closely by Life OK at No.6 with 130 GRPs. Star Utsav scored 38 GRPs at No. 7 while Sahara One remained at No.8 with 23 GRPs.
Top 10 programmes on Hindi GECs in Week 50:
1. Balika Vadhu (5.8 TVR)
2. Diya Aur Bati Hum (4.8 TVR)
3. Sathiya and Yeh Rishta Kya Kehlata Hai (4.3 TVR)
4. Sasuraal Simar Ka (4.1 TVR)
5. Madhubala (4.0),
6. Tarak Mehta ka Ulta Chashma (3.7 TVR)
7. Sapane Suhane Ladakpan Ke (3.5 TVR)
8. Pyar Ka Dard and Pavitra Rishta (3.4 TVR)
9. Mahadev (3.4 TVR)
10. Qubool Hai, Bade Achche Lagte Hain and Uttran (2.7 TVR)
1. CID (3.3 TVR)
2. KBC (3.3 TVR)
3. Crime Patrol (2.8 TVR)
Among Hindi movie channels, MAX was the No.1 Hindi movie channel in Week 50 with 144 GRPs. Zee Cinema and Star Gold were combinely at No.2 with 111 GRPs.
Joined: 03 January 2011
Data from TAM Media Research, which was scheduled to be released on December 19, 2012, was finally released on December 24, 2012 for week 41 to week 50. News channels, however, have convinced all bodies concerned to further defer the delay of news channels data. This is now scheduled for January 9, 2013.
According to data sourced from TAM subscribers for CS 4+ HSM markets for the GECs, Star Plus ruled the space for five weeks (week 41, 42, 44, 45, 48), while Colors proved to be equally competitive with top ratings for three weeks (week 47, 49, 50) and Sony Entertainment Television for two weeks (week 43 and 46). In terms of ratings, the three players have been neck to neck, further heating up the competition for the top positions among the Hindi general entertainment channels.
During the 10-week period, Star Plus recorded the highest GRPs at 285 in Week 45, while it recorded lowest GRPs at 225 in Week 49. On an average, Star Plus led the Hindi GEC space with 250.4 GRPs. Colors followed with average GRPs of 231.9, with its highest ratings at 267 GRPs in week 47 and the lowest at 210 GRPs in week 46.
A close third was Sony Entertainment Television with an average of 215 GRPs. The channel recorded highest ratings at 255 GRPs in week 43 and the lowest at 190 GRPs in week 49. Zee TV stood at the fourth position with the average ratings of 192.7 GRPs. The channel recorded its highest peak at 218 GRPs in week 49 and its lowest at 182 GRPs in week 46.
The second Hindi general entertainment channel from Sony, Sab was placed in the fifth position with the average ratings of 142.6 while Life OK, Star Plus' sister channel fared in sixth position with an average of 130.7 GRPs. With the average rating of 24.3 GRPs, Sahara One garnered minimum ratings in the Hindi GEC space.
On the digital platform, Star Plus again managed to retain the number one position with an average of 234.2 GRPs while Sony held the second position with an average of 226.8 GRPs, closely followed by Colors with 222.1 GRPs. Though both, Sony and Star Plus managed to record higher ratings than Colors, the channel managed to attain highest ratings from week 47 to 50 on the digital platform.
In fourth position is Zee TV with an average of 167.4 GRPs. Sab recorded an average of 132.9 GRPs while Life OK followed with the average ratings of 111.3 GRPs, with Sahara One recording an average of 21.1 GRPs on the digital platform.
In terms of programming among the recent launches, the opening episode of Big Boss 6 on Colors recorded 4.1 TVR, while averaging on a TVR of 2.5 for the 10-week period. Shaitaan opened with a TVR of 2.0.
On Star Plus new show 'Khamoshiyan' opened with 4.2 TVR, 'Kaali – Ek punar avtar' recorded a TVR of 1.2, while 'Veera' recorded an opening of 2.1 TVR.
Sony's 'Kaun banega crorepati' averaged 3.3 TVR. The one-hour special episodes of 'Kya hua tera vaada' and 'Bade achche lagte hai' on December 4 and December 5 delivered 2.9 TVR and 3.2 TVR respectively.
New show on Zee TV 'Qubool hai' opened with 2.5 TVR. New show 'Anamika' on Sony Entertainment Television recorded an opening of 1.2 TVR.
The top ten fiction shows in the Hindi GEC space in week 50 were 'Balika vadhu' (5.8 TVR), 'Diya aur baati hum' (4.8 TVR), 'Sathiya saath nibhana' and 'Yeh rishta kya kehlata hai' (4.3 TVR), 'Sasuraal simar ka' (4.1 TVR), 'Madhubala' (4.0), 'Sapne suhane ladakpan ke' (3.5 TVR), 'Pyar Ka dard meetha meetha' and 'Pavitra rishta (3.4 TVR) and CID (3.3 TVR
Joined: 03 January 2011
As per the data provided by one of the TAM subscribers, Star Plus has topped the Hindi GEC (general entertainment channel) list, considering the average of Week 41 to Week 50. The channel garnered an average of 250 GRPs, and stayed at the top of the heap Weeks 41, 42, 44, 45 and 48. It garnered 231 and 225 GRPs in Weeks 50 and 49, respectively.
Colors stood at No. 2 with an average of 231 GRPs and topped the list in Weeks 47, 49 and 50. In the most recent two weeks, the channel garnered 235 and 239 GRPs, respectively. Colors' big ticket property, Bigg Boss, was launched during this time.
At No. 3, Sony registered an average of 215 GRPs, being on the top in Weeks 43 and 46. The channel garnered 201 and 190 GRPs in Weeks 50 and 49, respectively.
Zee TV took the fourth position in the top Hindi GEC flock with an average of 192 GRPs. The channel scored 191 and 218 GRPs in Weeks 50 and 49, respectively.
SAB TV stood at No. 5 with 142 GRPs, garnering 140 and 151 GRPs in Weeks 50 and 49, respectively. At No. 6, Star Plus' sibling channel, Life OK, registered an average of 130 GRPs, while it had 129 and 118 GRPs in its kitty in Weeks 50 and 49, respectively.
At No. 3, Yeh Rishtaa Kya Kehlaata Hai (Star Plus) scured an average of 3.87 TVRs during this period, while the channel's other fiction property, Saathiya Saath Nibhana (No. 4), got 3.72 TVRs.
Grabbing the No. 5 spot was Colors' Sasural Simar Ka with an average of 3.62 TVRs.
Colors' latest fiction property, Madhubala, stood at the sixth position with an average of 3.4 TVRs. Sony's Kaun Banega Crorepati's latest season, at No. 7, has acquired an average of 3.33 TVRs, sharing the position with the channel's flagship thriller fiction series, CID, with same TVRs.
At No. 9, Pyaar Ka Dard Hai, another recent property from Star Plus, has gathered an average of 3.2 TVRs.
Sony's popular fiction property, Bade Achhe Lagte Hain, has clocked an average TVR of 2.9 during the 10-week period. The same position is shared by Life OK's mythology property, Mahadev, and Zee TV's Pavitra Rishta.
Interestingly, the slot earlier held by Iss Pyaar Ko Kya Naam Doon has garnered average TVRs of 3.2 (till Week 48), while currently, the same time-slot, showcasing Kaali, has dropped to 2.5 TVRs (Weeks 41-50) within two weeks of the launch.
Joined: 28 September 2007
Joined: 03 January 2011
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