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Aishwarya and Rajpal in Coke's new ad

*~Sapna~* IF-Rockerz

Joined: 09 September 2004
Posts: 6537

Posted: 28 February 2005 at 8:12am | IP Logged
Aishwarya and Rajpal in Coke's new ad

By IndiaFM News Bureau, February 28th 2005 - 1200 hrs IST

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After a yearlong break as Coke's brand ambassador, Aishwarya Rai is all set to rock the screen again with Coke's new television campaign. Ash had taken a backseat as Aamir Khan was promoting the 'thanda' concept but now Coke is using her again as part of their new consumer promotional campaign.

With a tagline of Thanda Aish-Cash, the new 60-second commercial has a heavy element of music, with the concept of Haryanvi rap being introduced for the first time. Ad filmmaker Ram Madhvani, who is also the director of critically acclaimed Let's Talk, has made the film.

It is a filmi story line. It's a cute story where Rajpal Yadav wants to be elevated in stature so that his love interest respects him. Everything in the ad is on an exaggerated grand scale and very western in terms of treatment, with a song running in a Haryanvi accent. The film opens with actor Rajpal Yadav as a coolie and Deepti Daryani as a sweeper on the railway platform - also his love interest. He then sees Ash on the platform television where she is explaining the new consumer promotion by Coke with grand prizes to be won. Yadav slips into a dream where he wins a trip to Hollywood with Aishwarya and his picture gets printed in the newspaper. The ad concludes with Daryani having a newfound respect for Yadav.

Considering the success of Aamir Khan campaigns, Coke yet again continues to build on the 'thanda' equity with Thanda Aish-Cash.

Ibad Senior Member

Joined: 11 February 2005
Posts: 791

Posted: 28 February 2005 at 2:11pm | IP Logged
Well thx
I think it will do more business then that of aamir. hehehehehe LOLLOLLOL
queenbee Goldie

Joined: 04 January 2005
Posts: 1418

Posted: 28 February 2005 at 5:06pm | IP Logged
So much brainstorming just to sell sweetened pesticidesConfusedConfusedConfused

I know what prize I'D like to win.. an evening with Ash where I take her on a tour of the Coca Cola factory (not the glam version) ... the next day on a bharat yatra to show her the fields where farmers are spraying coca cola to drive away rodents from their crops... the evening at a forensic lab where they show you what coca cola does to the human tooth after which they list every single chemical ingredient and its long-term detrimental effects on the human nervous system.

Thanx sapnaSmile

Nankri IF-Rockerz

Joined: 13 October 2004
Posts: 5533

Posted: 28 February 2005 at 6:55pm | IP Logged
Thanks for the article
Khushalay Goldie

Joined: 07 February 2005
Posts: 1037

Posted: 02 March 2005 at 2:32pm | IP Logged
oh WoW, so we will see ash again on small screen, i was waiting for it. thX for letting us know.
nali476 Senior Member

Joined: 08 December 2004
Posts: 771

Posted: 02 March 2005 at 5:47pm | IP Logged
I can't stand that Ashwariya Rai! ! ! Angry
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