Joined: 30 October 2004
|An opinion poll reveals that Ekta has lost her magic. Deebashree
Mohanty speaks to a cross-section of viewers and industrywallas |
|Time may be up for soap czarina Ekta Kapoor to 'entertain' us
with dollops of sindhoor, karvachauth poojas, glycerine and leaps. As many as 63
per cent of people interviewed by Foray say they have had it with the Balaji
genre of programming.|
|Most respondents believe that Kapoor's serials are unrealistic,
replete with hyperbole and, above all, extremely jarring.|
|TV biggies outside the Kapoor camp, too, believe that Kapoor's
midas touch may soon be over. Des Mein...'s Aruna Irani and Sangeeta Ghosh
answer in unison, "Yes, Ekta Kapoor is losing ground. Isn't it obvious? Her
serials are all becoming drab and confusing. Soon, one will forget who was
married to whom. It is high time that she focuses on other stories. Our serial
has already been shortened to half an hour because of
|Says Oni Mitra, Producer Saara Akash: "Balaji's charm seems to
have fizzed out and viewers are looking at other viewing options like my serial.
Kapoor should simply end her serials rather than resort to leaps, which are
irritating, to say the least."|
|Media planners like Saiket from Madison feel, "the leap is
certainly affecting viewership adversely. How much longer can people view the
same old family dramas? It is time that Ekta looks at unexplored grounds. We all
need something different."|
|Shalini of Nexus says in the same vein, "She might be losing
ground but the TRPs do not reflect this. It is because her audience does not
have another choice." Ms Padma Priyadarshini, a Sociology lecturer in Miranda
House says, "extra-marital relationships, divorces and marriages that form the
crux of her serials lead to all kinds of abnormalities in the society today. Her
committed viewers are suffering from a state of simulacra (a sociological
concept defined as a state in which the virtual appears to be real and vice
|Says Gayatri, a class XI student, "Previously, we were glued to
TV because of her serials but now it has become so 'LS' (Low Society) to even
accept the fact that we watch her productions. Ekta Kapoor has become an object
of ridicule. Her serials do not make any sense."|
|Ms Kamini Sethi, a Lajpat Nagar housewife used to be a "great
fan" of Kapoor's serials. But she is vehemently opposed to watching them now.
"Are we fools to keep watching nonsense that she keeps extending? She should
realise that her audience is interested in watching serials not to see fillers
but to see something substantive." Says Mr Ashwin Kumar, a businessman: "Oh God!
Her serials have become so predictable. We can formulate the entire episode in
our mind, so what is the need of watching TV?"|
|But there is Ekta in the Balaji camp as far as supporting Kapoor
and her mind-boggling plots goes. Kkusum's Mansi Joshi says, "Ekta can never
lose ground. She was successful yesterday, is today and always will be. Her TRPs
show it." Kahaani's Chetan Hansraj also voices the same opinion. Says he, "It is
not that she is focussing only on the saas-bahu relationships. She is also
looking at others - like dealing with a murderer in Kkusum and falling in love
with a lover's sister in Kkavyanjali. Even today, people watch her serials with
the same enthusiasm."|
|Ekta loyalist and Kkusum's lead actor Anuj Saxena also chants the
same mantra. "The very fact that she receives so much media attention proves
that she is as popular today as she was some time back."|
|Mahesh, script writer of some of the Balaji's most successful
serials like Kkusum, Kahani...and Kkasauti... says, "I do not think that Ekta is
losing ground. People are still excited about her serials. At Kkavyanjali's
launch, we registered great TRPs." Nivedita Basu, the creative head of Balaji
serials says: "It all depends upon perspectives. I am quite sure people are
equally thrilled watching serials even after the leaps."|
|So, is it time for Ekta to wake up to newer genres of
programming? Watch Balaji's next slew of productions to find out.
Joined: 08 December 2004
Joined: 30 October 2004
Joined: 29 December 2004
Joined: 15 February 2005
Her serials are all becoming drab and confusing. Soon, one will forget who was married to whom.
Joined: 28 January 2005
Joined: 10 December 2004
But there is Ekta in the Balaji camp as far as supporting Kapoor and her mind-boggling plots goes. Kkusum's Mansi Joshi says, "Ekta can never lose ground. She was successful yesterday, is today and always will be. Her TRPs show it." Kahaani's Chetan Hansraj also voices the same opinion. Says he, "It is not that she is focussing only on the saas-bahu relationships. She is also looking at others - like dealing with a murderer in Kkusum and falling in love with a lover's sister in Kkavyanjali. Even today, people watch her serials with the same enthusiasm."
Joined: 25 February 2005
u know wat,even I earlier thought her serials were predictable.But not so now.Let's see why.
Predict this,all of you, for Kkusum:
1)Who killed Mahi?
2)Will Trishul remain a +ve character?
3)Will Kumud go back 2 Garv,or Kshitij?(don't say what u want,predict what will happen)
4)Will Kali ever improve?
try answering these questions,and u'll realise how predictable her serials are.
I know this sounds confusing but....
Author: prettygirl Replies: 13 Views: 1039
|prettygirl||13||1039||17 July 2005 at 1:09pm by akalra|
Author: TiN24 Replies: 8 Views: 826
|TiN24||8||826||15 July 2005 at 7:04pm by mana|
Kkusum n other serials arent DRAGGIN LOL
Author: reepz Replies: 12 Views: 618
|reepz||12||618||12 June 2005 at 1:42pm by *Dipti*|
Author: sweetangel14 Replies: 1 Views: 549
|sweetangel14||1||549||16 April 2005 at 10:25pm by Kiran1018|
ektas new hopefully not long drama
Author: queenbee4eva Replies: 8 Views: 940
|queenbee4eva||8||940||05 February 2005 at 8:31pm by Kareena's World|
She is making a come back to TV after 10 years
The case has been going on for a long tim now..
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