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Sonyrecords highest ever TRPs; inches closer to SP (Page 2)

shanti05 IF-Stunnerz
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Posted: 21 September 2011 at 4:54pm | IP Logged
Sony's magic run with Big B continues
 

Indiantelevision.com Team


(21 September 2011 11:25 pm)

 

MUMBAI: Sony Entertainment Television's (SET) magic run with Amitabh Bachchan at the lead continues as it scales new heights, inching closer to the market leader Star Plus.

Pumped up by the game show Kaun Banega Crorepati (KBC), Sony races to 271 GRPs, a new peak after a long gap. Star Plus stays ahead by just 21 GRPs and the gap between Sony and Colors widens as shows like Bade Achhe Lagte Hain gain ground.

Sony had reached 270 GRPs more than a year back, but it was like a flash in the pan with the Aamir Khan movie 3 Idiots providing the spike. Sony had moved to an almost eight-year high as it grabbed 270 GRPs for the week ended 31 July 2010, gaining a mammoth 108 points from the trailing week, as 3 Idiots clocked an average TVR of 10.9.

"We are now in a position to sustain our momentum. Our growth has come from a bunch of shows such as CID and Crime Patrol. KBC and Bade Achhe Lagte Hain no doubt spearheaded this movement. With Kuch To Log Kahenge launching on 3 October at 8 pm, we are looking at adding more GRPs," said Sony Entertainment Television senior vice president and marketing head Danish Khan.


KBC has become the top-rated show with the Thursday episode, featuring Ranbir Kapoor, amassing a staggering 6 TVR. The game show averaged 5.4 TVR and collected 65 GRPs during the week ended 17 September, according to TAM data for the Hindi speaking markets (HSM).

Also aiding Sony's climb were shows like Bade Achhe Lagte Hain (average TVR of 4), CID and Crime Patrol.

"3 Idiots had helped Sony catapult to 270 GRPs, with a 108 GRP jump from the preceding week. So the fall was equally dramatic. Now the rise is more steady as Sony has seen a 28 GRP gain from the trailing week," a media analyst said.

Meanwhile, Star Plus has shed 15 GRPs to collect 292 GRPs for the week ended 17 September. Colors descended to 219 points vis--vis 233 points it garnered in the previous week.

Zee TV added three points to end the week with 184 GRPs. At number five, Sab stood tight with 124 points as against its last week's score of 112.

Imagine TV rose to 75 GRPs, gaining seven points over the preceding week.



Edited by shanti05 - 21 September 2011 at 4:57pm

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anizorsaveeta24krithikas

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Posted: 21 September 2011 at 9:28pm | IP Logged
Wish to see bidaai 2 at the same time slot ,it's the only serial which gave a tough competition to KBC. Hope St. Plus wakes up atleast now and bring back bidaai 2 from where they left.

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anizorsaveeta24shanti05

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Posted: 22 September 2011 at 10:15am | IP Logged



Sony Entertainment TV top's the chart in C&S homes
Channel Date Day Start Time Programme TVR
Sony Entertainment TV 15-Sep-11 Thu 20:27 KAUN BANEGA CROREPATI 4.57
Star Plus 12-Sep-11 Mon 19:00 SAATHIYA SAATH NIBHANA 4.45
Colors 13-Sep-11 Tue 19:59 BALIKA VADHU 3.57
Star Plus 17-Sep-11 Sat 20:00 PRATIGYA 3.39
Colors 14-Sep-11 Wed 22:05 UTTARAN 3.26
Zee TV 16-Sep-11 Fri 21:00 PAVITRA RISHTA 3.22
Sony Entertainment TV 15-Sep-11 Thu 22:32 BADE ACHHE LAGTE HAIN 3.13
Sony Entertainment TV 17-Sep-11 Sat 22:01 C.I.D. 2.82
Star Plus 15-Sep-11 Thu 20:00 IS PYAAR KO KYA NAAM DOON 2.8
Star Plus 14-Sep-11 Wed 21:30 YEH RISHTA KYA KEHLATA HAI 2.79



Star Plus's Show Stoppers
Serial No. Rank Date Day Start Time Programme TVR
1 2 12/09/2011 Mon 19:00 SAATHIYA SAATH NIBHANA 4.45
2 4 17/09/2011 Sat 20:00 PRATIGYA 3.39
3 9 15/09/2011 Thu 20:00 IS PYAAR KO KYA NAAM DOON 2.8
4 10 14/09/2011 Wed 21:30 YEH RISHTA KYA KEHLATA HAI 2.79
5 11 14/09/2011 Wed 19:30 SASURAL GENDA PHOOL 2.62
6 12 17/09/2011 Sat 21:00 JUST DANCE 2.58
7 17 13/09/2011 Tue 22:00 NAVYA 2.23
8 26 16/09/2011 Fri 21:00 DIYA AUR BAATI HUM 1.69
9 29 13/09/2011 Tue 20:30 DOR 1.58
10 33 12/09/2011 Mon 23:01 MARYADA LEKIN KAB TAK 1.53
11 52 16/09/2011 Fri 13:30 HAMARI DEVRANI 1.05
12 56 13/09/2011 Tue 14:00 SAPNO SE BHARE NAINA 1
13 63 12/09/2011 Mon 14:30 CHEF PANKAJ KA ZAYKA 0.93
14 64 15/09/2011 Thu 13:00 TERE MERE SAPNE 0.93
15 73 17/09/2011 Sat 19:29 RITZ JEELE YE PAL 0.87
16 80 17/09/2011 Sat 22:32 JUST DANCE TAYYARI JEET KI 0.81

Target Group : CS 4 + Yrs ;

For the week from 11/09/2011 to 17/09/2011

Source: TAM peoplemeter system


-----------------------------------------------------------------------------------------------------------------------------------

I hope Rajan Ji bring Bidaaii back with a new dimension and some key characters and get viewers to see this iconic show again




Edited by shanti05 - 22 September 2011 at 10:15am

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krithikassaveeta24

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Posted: 22 September 2011 at 10:24am | IP Logged

@shanti.thanks for sharing..

as from october there will definitely be some more changes in this chart esp for sony channel..a DKP show it will get the interest. and the needed TRP..

SP a 7pm show is topping the chart and still doing great and i have eye on a 9pmslot..nothing changing on that  peak time slot..
 
this question comes in mind is  ending  bidaai been a curse for SP on that slot..one show that replaced it has already got off air and this one dont know as its been wat one month since its launch and no improvement...


Edited by saveeta24 - 22 September 2011 at 10:26am

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krithikasshanti05

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Posted: 22 September 2011 at 10:46am | IP Logged
Yes I agree Saveeta, After hearing Rajan ji's interview, the ripple effects of Bidaaii ending  is seen..

No show ends at No1 position, and long running shows are still on charts so the key thing is if the tracks are getting interesting people wil still watch  the show and also when teh show reaches threshold  the changes get  acceped if they stick to concept and they have good key characters.

There is lot you can read in his interview and  shows now a days work more on stoyrline bases and the character  and then finally actors who deliver it
The character as an individual has to make a mark thats when the show gets its appriciation with the dimension it takes

and finally the ratings talk

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Posted: 22 September 2011 at 2:39pm | IP Logged
with dhoop kinare remake on cards and so much interest generation in public sony may be no 1 in oct 3 week which is coming
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Posted: 22 September 2011 at 2:40pm | IP Logged
bidaai competed with kbc with pride now all those lost trps from bidaai am sure went to kbc well done sp shut some other good shows too..but then what is good anymore now
shanti05 IF-Stunnerz
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Posted: 22 September 2011 at 5:35pm | IP Logged
Originally posted by sami01


with dhoop kinare remake on cards and so much interest generation in public sony may be no 1 in oct 3 week whichis coming
May be more so Sony has grown in grps over the year where as sp showed a downslide after bidaaii ended
Now with bb 5 colors is trying to get bigger

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