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Bollywood celebs on TV shows-PR

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Posted: 15 September 2011 at 1:13pm | IP Logged

Bollywood celebs in TV soaps

Shruti JambhekarShruti Jambhekar, TNN | Sep 16, 2011, 12.00AM IST
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Salman Khan and Meghna Malik in Na Ana Iss Des Meri Laado
Kareena Kapoor in the much talked about soap Pavitra Rishta. You might find it difficult to connect Bollywood's top actor with small screen.

Well, who would have thought five years back that one day silver screen heroes will come on small screen to create a buzz about their films? But now films have started adding more lather to the daily soaps on General Entertainment Channels (GECs)! After reality shows, now film producers find a better option to take up TV soaps that are popular amongst audiences and spring a surprise for them.

Recently, Bodyguard was not just promoted on almost all reality shows but also on two soaps Naa Aana Iss Des Laado and Pavitra Rishta, the upcoming film Love, Break Up ... Zindagi was promoted on Ram Milaye Jodi and cast of Love U...Mr Kalakaar made a cameo on Yahaan Main Ghar Ghar Kheli and even Dabangg was promoted on Laagi Tujhse Lagan. And not very long back, Akshay Kumar, Emraan Hashmi, Prachi Desai too made their 'soapy' stints which indeed grabbed many eyeballs.

Even film-makers are very smart about what soaps to pick up for their promotional activity. Dia Mirza, who is acting and producing Love, Break Up...Zindagi says, "The premise of Ram Milaayi Jodi is about how opposites attract. That resonates very well with the concept of our film. Besides, I'd watched the promos of RMJ and found the show positive and and ideal to promote my film."

How do television producers react? Producer Rajan Shahi says, "Film promotion in TV soaps is the GEC's call. Since TV soaps have huge audience base so it reaches the target segment. Films get benefit of exposure and film stars' appearance helps creating buzz about the particular episode in which the film stars appear." He adds, "However, the appearance of film stars in TV soaps needs to be woven nicely in that episode and shouldn't look forced."

What do television actors feel when they share a screen space with Bolly stars? Meghna Malik says, "It was a fabulous experience sharing screen space with Salman. The fact that his character Lovely Singh, in the scene comes to rescue my character made it more special." Says Ankita Lokhande, "It was delightful to share screen space with the gorgeous Kareena Kapoor."

Well as long as the audience loves the 'star' act in their daily soaps, GECs and producers will rope in the B-Town biggies for episodic appearances. After all, TRPs ke liye kuch bhi karega.

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Posted: 15 September 2011 at 4:34pm | IP Logged
thanks for posting
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