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Roshini1494

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Roshini1494

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Posted: 19 June 2012 at 1:26am | IP Logged
Love based shows close to all young hearts!

Love based shows close to all young hearts!

(just now)
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4. Humse Hai Life

Following the success of their first launch, Channel V has now explored other phase of life and from college life they have taken a U turn to school life. Ha! How we miss the tension free and fun filled days of school. Skipping homework, playing pranks, running away from terrifying subjects like mathematics and what not!! Well, the list can be quite long. But if you too have been missing the wonderful school days then Humse Hai Life will help you in reviving your old memories. Elite School's high status and Sia Dillon's struggle with the high rated students of the school is the USP of this show. The show again brings in a new drama where the lead actress longs to be a boxer. Will she be able to reach her goals successfully dealing with the challenges being thrown her way by Raghavand others?

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Roshini1494

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Roshini1494

Joined: 27 December 2010

Posts: 26483

Posted: 19 June 2012 at 1:34am | IP Logged

In my mind only Abigail can play Sia in Humse Hai Liife: Hitesh Kewalya!


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Roshini1494

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Posted: 19 June 2012 at 1:39am | IP Logged
Youth brigade! 


Dabbling with new concepts,Channel [v] has presented shows that deal with the hopes,aspirations and dilemmas of the youth.Continuing to connect with the audience,the channel is airing fresh and endearing concepts in the form their new shows Dil Dostii Dance and Humse Hai Liife.The latter combines the passion most youngsters have for dance and music.The lead couple of the show is of popular dance stars Shakti and Amar.Another thought provoking concept is in the form of Humse Hai Liife a story of a young girl trying to make her mark in the world of boxing.Speaking on the move to fictionalised programming,Prem Kamath,Executive Vice President and General Manager,Channel [v] says,We have been front runners in bringing fiction into the youth entertainment category in India.Both of our daily fiction shows have managed to connect with the youth within a very short span of time.With these shows,the aim was to inspire the youth to push the envelope. 
Actress Abigail Jain from Humse Hai Liife,says,We finally have youth shows amidst all other soaps and its great to know that audiences are liking them. 
Catch the excitement,the rollercoaster ride of emotions,
and the high octane dance and music extravaganzas Monday to Friday from 7 pm to 8 pm on Channel [v].

 
DOUBLE WHAMMY: Stills from Dil Dostii Dance and Humse Hai Liife 

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Roshini1494

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Roshini1494

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Posts: 26483

Posted: 19 June 2012 at 1:45am | IP Logged

Channel [v] breaks all records in the youth entertainment category

Media News

Mumbai, October 13, 2011

Channel [v] achieved 30 GRPs this week and marched ahead of its close competitors ' MTV and Bindass in the highly fragmented youth entertainment category. The popular youth-based fiction shows Dil Dostii Dance and Humse Hai Liife have been the key propellers of this performance.

Channel [v] has been strengthening its dominance in the youth prime time band of 7-8 pm over the last quarter. The channel for the first time experimented with a daily fiction by launching Dil Dostii Dance in Q2 2011. The show has done exceedingly well and has led the genre for over three months.

The channel's new fiction show Humse Hai Liife ' with just five weeks on-air has now climbed the charts to be the number one show for two consecutive weeks. Both the daily fiction shows, Humse Hai Liife and Dil Dostii Dance are campus-based concepts that focus on determined and passionate youngsters who want to make it big in life through their passions.

The average time spent by the youth (CS15-24 ABC) on Channel [v] during the youth prime-time band of 7-8 pm for weeks 37-41 has been 11.2 minutes; making it second only to Indian television leader, Star Plus (14.2 minutes). This landmark performance shows the pull of the channel among the audience, even when compared to GEC heavyweights.

Commenting on the performance, Mr. Prem Kamath, Executive VP and GM, Channel [v] says, "Our thorough research and understanding of the youth has helped us grab eyeballs time and again. We have pioneered a range of genres - from music, to reality and now fiction, with a single agenda of being in sync with youth preferences and reflecting their lives and aspirations in our content. The success of these properties is evident as viewership of primetime airings has not only beaten competition but also mainstream GEC's."

After the resounding success of campus-based concepts that connect with the youth, the channel has a set of big ticket shows in the pipeline.

*Source: TAM Wk41, HSM CS 15-24 ABC, HSM Markets, Weekly GRPs

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http://www.afaqs.com/media/media_newslets/?id=51812_Channel+%5Bv%5D+breaks+all+records+in+the+youth+entertainment+category

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