Mumbai, Sept 7 (IBNS) Riding high on the success
of its family car Ritz, automobile major Maruti Suzuki is all set to
invade the TV sets by bringing an all new reality show Ritz—Jeele ye
pal.
The reality show goes on air
from Sept 10. Ritz Jeele ye pal has been specially designed in
association with LIN TV, a division of Lintas Media Group to connect and
engage with its customers.
Talking about the uniqueness of Ritz –JLYP, Mr. Shashank Srivastava,
Chief General Manager Marketing, Maruti Suzuki India, said, "The Ritz
has a special place in Maruti Suzuki portfolio. Pegged for young
families, the Ritz has gradually strengthened its position with the
Indian buyers and their families.
"We are confident this programme will help us engage with the young
families even better. Ritz Jeele ye pal is a perfect platform where a
family can sit together and enjoy the goodness of Ritz while being
engaged with the adventure and action."
Ritz Jeele Ye Pal show will see teams of 6 celebrities and their mates
embark on a fun filled and exciting journey with their constant
companion - Ritz.
Ritz Jeele ye pal will be telecast on Star Plus over 6 weekends, Saturdays and Sundays at 7:30pm starting on Sept 10.
The 6 teams comprise of a television celebrity paired with a team mate
selected from a country wide audition. The show which will span across
12 power packed episodes, encompassing emotion, drama and happiness will
bring out a fitting articulation of the brand Ritz's promise 'Live the
Moment'.
The contestants will traverse the journey of Ritz Jeele ye pal filled with both tough and easy challenges.
The celebrity contestants include Kinshuk Mahajan, Annupriya Kapoor, Karan Wahi, Rati Pandey, Gaurav Khanna and Pavitra Puniya.
The celebrity winner will receive the grand prize of living their dream
vacation and the teammate wins a brand new Maruti Suzuki Ritz.
