Joined: 21 February 2011
Sonakshi Sinha when contacted was ecstatic about being the brand ambassador for D'damas and shared her opinion of celebrating life and living life to the fullest. D'damas adds celebration to both the ordinary and everday special occasions she opines.
The COO of D'damas Jewellery India Pvt Ltd., RK Menon says that Sonakshi Sinha being the confident, versatile new Indian woman has tremendous self belief. She has the charisma, grace, beauty and attitude which goes perfectly with the brand image he states. He adds further saying that they wanted an ambassador who was not only popular but also the personification of true Indian beauty and one who would have an audience connect. Sonakshi he feels is perfect for the role.
D'damas Jewellery campaign captures Sonakshi's essence and her expression of joy as she celebrates life that brings her happiness. It also enhances her beauty and appeal making her more real and relatable. It also captures her celebrating moments which further adds to Sonakshi's beauty and the jewellery.
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