TV serials cash in on Bollywood hits!
Joined: 29 September 2010
Posted: 23 May 2011 at 9:28pm
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MUMBAI: Bollywood borrowed lines from film songs to make successful filmsóbe it " Dilwale Dulhaniya Le Jayenge" or " Hum Hai Rahi Pyaar Ke".
A decade and a half later, the telly world is not only using hit film
songs in its serials, but it has begun using popular lyrics in their
Some television serials that have just gone on air
or will soon be telecast are Ekta Kapoor's "Bade Achche Lagte Hain" (a
song from "Balika Badhu"), "Iss Pyaar Ko Kya Naam Doon" (from "Mujhe
Kuch Kehna Hai") and "Yeh Rishta Kya Kehlata Hai" (from "Meenaxi").
Writer and lyricist Manoj Muntashir said, "Popular songs have an easy
recall and people quickly identify with them. In this over-the-top crop
of new shows, it's hard for a show to cultivate an identity of its own.
The best shortcut is to pick a line from a popular song with which the
audience will immediately connect."
"Gone are the days when
titles reflected the story idea of the show. Now, it's all about
catching the audience's attention. It's as simple as roping in a popular
star and getting a thunderous opening irres-pective of the content and
strength of the film. The same mindset is working in television," he
Filmmaker Mahesh Bhatt, who started the trend of using
film song in the title with Aamir Khan-starrer "Hum Hai Raahi Pyaar Ke",
said, "I plead guilty for ushering in the trend of using mukhda of hit
songs as titles for my films like "Dil Hai Kya Maanta Nahin" and "Phir
Teri Kahani Yaad Aayee". These titles worked because the songs had
already made a deep impact on the minds of the audiences."
Ekta Kapoor, whose serial "Bade Achche Lagte Hai" will go on air on Sony
TV by the end of the month, said, "I love the song and I had got the
title registered about six years ago. It is apt for the story of my
Unlike films, using song as titles doesn't involve
taking permission. Kapoor said, "We don't have to take clearances from
Dr Chandraprakash Dwivedi, who was programming head of
Zee a decade ago, said, "I don't remember a single serial during my
time that had a film song in its title. All had original titles.
Original titles have worked. Serials like 'Hum Log' and 'Buniyad' are
the biggest examples."
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Joined: 17 January 2005
Posted: 23 May 2011 at 11:38pm
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Well I think its the trend now
The reason being the title may convey a part of what the story depicts!!
So many times the lyrics make up the whole story for the character path
I guess the older serials were single word based or that was the flavor earlier and ow they use song titles or the words in the song as titles..
Its all the way they wish to make teh show and attract viewership audience
The promos for this show is so sweet so the bg also starts with the title name as in teh song so hoping it stays up to the level as expected !!
It should be a smooth soft romance of middle age couple or when people fall in love at that age ..
More than mushy mushy romance I would like to see intense beautiful conversation which will show that level of understanding in terms of romance and pleasure between couples!
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