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TOI: Pregnancy the new TRP puller

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Posted: 21 May 2011 at 1:06pm | IP Logged
 

Pregnancy, the new TRP-puller

ROSHNI K OLIVERA, TNN | May 22, 2011, 12.00am IST



Want a twist? Bring in a marriage track. So far this has been the mantra for television serials. However, suddenly, there seems a shift. 'Pregnancy' has become the flavour of the season, with quite a few serials focussing on the 'main maa bannewali hoon' track. 

Drama Galore 
'Pregnancy' helps makers infuse love and romance in the serial or at least bring in drama. LikeUttaran has been focussing, for the longest time now, on Tapasya's pregnancy and major twists have been brought in, like the child is Rathore's and the main character Veer is impotent! 

Pratigya too had a lot of hullabaloo around Kesar's pregnancy sometime ago. In Pavitra Rishta, lead protagonist Archana is expecting and there's bound to be a twist here too, in the days to come. InBaba Aiso Var Dhoondo, the protagonist Bharti will get pregnant in the coming weeks and there will be a complication because she is a dwarf. "Marriage and pregnancy are two evergreen twists which always work in daily soaps," admits the channel's programming head (fiction), Saurabh Tewari. 

Like in Yeh Rishta Kya Kehlata Hai, Akshara's pregnancy and the subsequent miscarriage struck a chord with the audiences. Says producer-director Rajan Shahi, "For the past two years, the show has sensitively touched all aspects of a young couple's life. The idea of having a child explores the beautiful bond between a couple and their families." 

It's About Trps 
Pratha brought in a baby track too hoping to get some TRP (television rating point) boost. So also in Sasural Genda Phool, one of the bahus will soon be in the family way. Just some time ago, the protagonist Suhana was 'almost pregnant' but it turned out to be brain tumour! 

Serials reflect life, says Uttaran producer Rupali Guha. "TV shows are about emotions. Hence there's love, marriage after which it's about having a family. So, it's a logical progression. A pregnancy track is very relevant as was in the case of our serial," she says. 

Viewers Speak 
What do audiences have to say about this? "It's a co-incidence, I think, that lead actresses in quite a few serials have been pregnant. But it does add to the drama," says Shyamala Rai, a housewife. Risshma Sawant, however, thinks it's the herd mentality. "When one serial works, the others tend to follow the same story. That's why perhaps, we have the pregnancy storyline emerging in many shows." 
Whatever be the case, so long as it's helping to rake in the TRPs, it's fine.


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apa123zaara10SaifliciousbhallaroxIpsittaJaishankarSudhaSangeetswtbabyLovePRSohammijanurSunoNa...Piyatrixnycsweetieomshreejaanu-GayabCat-Tanyaz-Preeti-

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Posted: 21 May 2011 at 1:17pm | IP Logged
thank you for sharing

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bhallarox

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Posted: 21 May 2011 at 1:32pm | IP Logged
Thanks, we would appreciate more if they stop killing the unborn babies for trp...
PR CV's Listening??

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Posted: 21 May 2011 at 2:00pm | IP Logged
No confirmed news of miscarriage .that's good ...

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bhallarox

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Posted: 21 May 2011 at 2:38pm | IP Logged
I hope in the maha sangam eisode Savita takes Archana and Manav home if MAnav has been freed) and takes care of Archana. I hope nothing happens to their babyDisapprove It will hurt Manav a lot
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Posted: 21 May 2011 at 9:26pm | IP Logged
TRP keliye sab kuch karega! Wacko
Aborting, miscarriage, mommy turning villain, soutens...Sleepy
As for PR, their timing of showing Archana preggers is just Thumbs Down but they better show nicer tracks onwards with no MC.
I'm hoping to see the Ds happy at least for some days with Savita-Archana bonding. i think these two are awesome together. I used to like their relationship so much when Archana came to stay with them for 3 months. Savita loved her as a daughter thats why got very upset n angry when she didn't listen to her n got divorced

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archanamanav

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Posted: 21 May 2011 at 10:30pm | IP Logged
any twist would do but nothing like giving away the child to sister or so. I so find this to be  archana's intensionsErmm
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Posted: 22 May 2011 at 3:20am | IP Logged
thank you for the article.

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