@Ritu: Yes, SSK is a new show. Compared to last week SSK's ratings are not even 1/3. Looks like viewers saw 1st episode and ran away. Now they are heavily promoting the show getting SRK to do a cameo along with Urmila and Terrence.
I agree though LTL's ratings are quiet high for the crapfest. Also its still the no. 4 show. Which means its relatively safe. Colors will target other crappier shows like RSBP and low trp shows like Mukti Bandhan.
@Spandy: Good point abt LTL's trps remaining high thruout WC. But during WC India had only few matches. Whereas in IPL the interest is there daily. So I think the ratings might increase post IPL. But it will increase for all shows. Overall the good thing is LTL is out of the top 10.
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