My friend refused to buy a lulu lemon or a juicy couture hoodie because it had the logo on the inside. She ended up buying a sweater that she hated (worst colour ever, mustard I think) only because it had the logo on it.
I'm cheap, so glad I didnt get the brand obsession from my family. Desi people, especially my mom always get heart attacks when I tell them I go thrift store shopping. My parents have asked me not to tell people about it, especially at desi parties and also asked me not to say a word about it when I go to India this summer. How messed up is that..