article:sex & the idiotbox

Sex and the Idiot Box

Gautam Hegde, the screenwriter of Sapnon Se, agrees that the shows are getting bolder but clarifies that the intention isn't to titillate. "Most of the shows on General Entertainment Channels consider youth as their target audience. Hence, the themes as well as treatment have become very contemporary. This, however, would not have been possible a few years ago," he says. According to Yash Patnaik, the producer of Odhni, two factors have been instrumental in bringing about this change ' bold content for movies since the film industry often leads the way, and the exposure to international shows. "Now, if the girl shares a kiss with her lover on a show, she is no more considered characterless."