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ZNMD : Teaser on Net 1st

.Omkara. IF-Addictz

Joined: 12 March 2011
Posts: 52418

Posted: 06 May 2011 at 1:29am | IP Logged

'Zindagi Na Milegi Dobara' teaser promo to be aired online

By: Tushar Joshi Date:  2011-05-06 Place: Mumbai

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Zindagi Na Milegi Dobara, teaser promo, online

Producer feels the impact of the promo would be greater with an online premiere

In a marked change from norm, the first teaser promo of Ritesh Sidhwani's Zindagi Na Milegi Dobara will have an online release, not a theatrical one.

Most teasers are attached with the prints of current releases. However, the producers of ZNMD feel that since the film targets youth, the impact of the promo would be greater with an online premiere.

The cast of the film Hrithik Roshan, Farhan Akhtar, Abhay Deol, Katrina Kaif and Kalki Koelchin will attend an event, unveiling the film's promo.

Those wanting to get a first glimpse of the teaser will have to wait till May 15, the date it goes online. A source says, "The plan is to get the audience involved right from the beginning. 

Everyone in the film also has an online presence and they feel that connecting with the web audience across the world will give them the right push for promotion."

Sidhwani says, "Our research showed that the core audience of the film comprises the youth. Also the reach and impact of online media is stronger than we credit it. 

Hence, it was decided that the very first communication of the film should be through the Internet. We will release the first theatrical simultaneously on the mobile and digital platforms.
There will be a huge build-up leading to the event as well."

Edited by Da_BagarhBilla - 06 May 2011 at 1:31am

The following 7 member(s) liked the above post:


ruky786 IF-Stunnerz

Joined: 12 August 2006
Posts: 41373

Posted: 06 May 2011 at 2:04am | IP Logged
Oh ok cool can't waitSmile

Edited by ruky786 - 06 May 2011 at 2:04am
bollywoodbabe1 IF-Dazzler

Joined: 18 September 2009
Posts: 2790

Posted: 06 May 2011 at 2:16am | IP Logged
Yay!!!! Finally!Can't wait for it Big smile
Katalicious IF-Sizzlerz

Joined: 25 May 2010
Posts: 20996

Posted: 06 May 2011 at 10:07am | IP Logged
Something new :) Yay so excited!
And the countdown begins...9 days left :D
theprince IF-Rockerz

Joined: 22 December 2010
Posts: 7547

Posted: 06 May 2011 at 10:11am | IP Logged
Cant wait for the promo

The following 1 member(s) liked the above post:


---ayesha--- Goldie

Joined: 16 December 2009
Posts: 1685

Posted: 06 May 2011 at 10:16am | IP Logged
OMG !!!!! This movie has Abahy deol in it?Now i HAVE to watch it.I can't believe I have to bear katrina another failed attempt to act...but anything for Abhay.I hope he gets enough screen space between these "big stars"...

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HaHaHeHe-Hupp IF-Sizzlerz

Joined: 18 January 2009
Posts: 20444

Posted: 06 May 2011 at 10:17am | IP Logged
really hritik is looking so cool...
Sam_dean4Eva IF-Rockerz

Joined: 08 June 2006
Posts: 8596

Posted: 06 May 2011 at 10:56am | IP Logged
I CANT WAIT!Big smileEmbarrassed

Edited by Shona93 - 06 May 2011 at 10:58am

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