Posted: 26 April 2011 at 1:50pm | IP Logged
point is a measure of viewership of a particular television program.
One single television ratings point (or TVR) represents 1% of viewers in the
surveyed area in a given minute. As of 2004, there are an estimated 109.6
million television households in the USA. Thus, a single national household
ratings point represents 1%, or 1,096,000 households for the 2004-05 season.
When used for the broadcast of a program, the average rating across the
duration of the show is typically given. Ratings points are often used for
specific demographics rather than just households. For example a ratings point
among the key 18-49 year olds demographic is equivalent to 1% of all 18-49 year
olds in the country.
A TVR is different to a share point in that it is the percentage of all
possible viewers, while a share point is 1% of all viewers watching television
at the time. Hence the share of a broadcast is often significantly higher than
the TVR, especially at times when overall TV viewing is low.
Rating Point (TRP) is used by television advertisers to monitor the most widely
watched TV programs in India based on which AD rates for a program is decided.
Basically this is the ranking list of popular TV programs released by INTAM
INTAM (Indian Television Audience Measurement) is the electronic rating agency
functioning in India. 'People meters' are installed in sample homes and these
electronic gadgets continuously record data about the channel watched by the
family members and the agency prepares a national data on the basis of its
sample homes readings.