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Ormax Media predicts 2.6 TVR debut

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asdpsanmol

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asdpsanmol

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Posted: 25 April 2011 at 6:19am | IP Logged
Indiantelevision.com's Media, Advertising, Marketing Watch
 
Ormax Media predicts 2.6 TVR debut for Sasural Simar Ka
 

Indiantelevision.com Team


(25 April 2011 4:35 pm)

 

MUMBAI: Colors' latest fiction show Sasural Simar Ka, which is launching tonight at 7.30 pm band, will open with an average TVR of 2.6 in the debut week, predicts Ormax Media.

The prediction is based on the media research and consulting firm's awareness tracking tool Showbuzz. Ormax Media said that depending on the content quality, the TVR can be 10-15 per cent on either side.


The show has replaced Rishton Se Badi Pratha, which moves to the 7 pm slot. It will be a 62 per cent jump for Colors as Pratha was averaging 1.6 TVR on the same slot.

The show will however face competition in its slot from Star Plus' Sasural Genda Phool (3.5 TVR) and Zee TV's Chhoti Bahu (2.2 TVR).


Showbuzz tracks awareness of new programs across six markets. Data over the last two years has been used to create a predictive model for fiction shows. The model predicts the opening week reach of the launches, which can then be used to arrive at indicative TVR, assuming a certain level of content. Ormax Media said.


The model takes into account the marketing buzz created by the show, the performance of the slot, competitive scenario, overall channel performance, audience flow from one show to the other and the category of the program (fiction/ non-fiction).

The company claims that error margins have been less than 15 per cent in most predictions done using the model so far.

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