When?
Where?What?How?Smile?which clip?Jaldi bolBefore Gaayu returnsThen we shall talk about how the foll formula is derived:In the case of a TV advertisement that is aired 5 times reaching 50% of the gross audience with only 60% in the target audience, it would have 250 GRPs (= 5 x 50) -- i.e., GRPs = reach x frequency - TRP in this case should be 60% out of 250 GRPs = 150 TRPs - this is the rating point in the target, 60% of the gross rating.
Source:Wikipedia
Ayyo no Vaish
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