IMO the main reason of this decline in its Trps is the World Cup... tension between KriYa can also be a reason because many watch this show for them!! i have no idea about the other show on the same time slot so cannot say anything on that, it might be a reason as well.
but content wise this serial is much much better then many others... and i have always felt this show never got its due in terms of Trps, mainly because of its timing in India... but in-spite of the late night time slot it has managed to remain in the Top 10 for so long which speaks volumes of its content and story.... and not just in India this serial is popular in so many parts of the world, I.F is the proof... ๐ ๐ this is so unfair they do not count that while judging the popularity of Tv shows...