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Laagi Tujhse Lagan

Daily TRPs : 21st June || Page 51

shish15 IF-Dazzler
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Posted: 17 March 2011 at 12:27am | IP Logged

GEC Watch: Most GECs lose share; is cricket to be blamed?

 

The leading channel, STAR Plus, has lost 15 GRPs over the last week, as per the TAM report.

The No. 1 channel in the Hindi general entertainment channel (GEC) space, STAR Plus, has garnered 275 GRPs in week 11 which is 15 GRPs less than the previous week. Its relative share has come down marginally from 22.7 per cent in Week 10 to 22.4 per cent in Week 11.

The No. 3 channel, Zee TV has also met with a similar fate. It has lost 14 GRPs and its relative share is at 16.5 per cent.

However, Viacom18's channel Colors, at No. 2, is the only one to have increased its GRPs, though very marginal. IT has gained 4 GRPs taking its viewership to 235 GRPs in week 11.

Though Sony has also lost seven GRPs, the week has proved good for it. It has regained its No. 4 position with 133 GRPs, while its rival sister SAB TV has lost 19 GRPS and back at No. 5 with 124 GRPs.

SAB is followed by DD1 at No. 6, which has recorded a relative share of 7.9 per cent.

Imagine TV witnessed a loss in its relative share, from 5.9 per cent in Week 10, to 5.6 per cent in Week 11. While STAR One and STAR Utsav have garnered relative shares of 2.8 per cent and 2.3 per cent, respectively, Sahara One has garnered 2 per cent relative share.

Is the loss of GRPs related to cricket? Agrees Satyajit Sen, executive vice-president, ZenithOptimedia, "Channels have lost shares most probably because of the cricket season. It should be more evident in another week when the World Cup fever becomes more intense."

Sandeep Lakhina, chief operating officer, Starcom MediaVest Group, says, "GECs have lost insignificant market share. The fluctuation is not very visible. If this continues for long, then it ought to be because of the World Cup. In the next few weeks, it will show if it is really because of the cricket tournament. If this is the reason, then the drops should be steeper."

N Sathyamurthy, chief executive officer, Karishma Initiative, explains further, "There are some one-time viewers, too, who keep on switching programmes. Hence, for them, the shares vary from one week to another. GECs are also not doing anything great to help them garner shares in the market. There has been a little bit of stagnation in this segment, with no new reality format shows or any other new shows coming up."

On the list of the 10 most watched programmes on Hindi GECs, Pavitra Rishta on Zee TV rules at No. 1 with a TVR of 6.61. It is followed closely by Yahan Mein Ghar Ghar Kheli on Zee TV, which has a TVR of 5.11.

Saathiya Saath Nibhana on STAR Plus is the third most watched programme, recording a TVR of 4.57, followed by Na Aana Is Des Laado at No. 4, with 4.24 TVR. Yeh Rishta Kya Kehlata Hai is at No. 5, with a TVR of 4.23.

The other shows on the list are Uttaran, Laagi Tujhse Lagan, Balika Vadhu, Pratigya, and Jhansi Ki Rani.





Edited by chochu15 - 17 March 2011 at 12:44am

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AkkiLuvsCOLORS IF-Stunnerz
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Posted: 17 March 2011 at 7:42am | IP Logged

GEC Watch: Most GECs lose share; is cricket to be blamed?

By afaqs! news bureau, afaqs!, New Delhi, March 17, 2011
Section: News Category: Media Publishing

The leading channel, STAR Plus, has lost 15 GRPs over the last week, as per the TAM report.

The No. 1 channel in the Hindi general entertainment channel (GEC) space, STAR Plus, has garnered 275 GRPs in week 11 which is 15 GRPs less than the previous week. Its relative share has come down marginally from 22.7 per cent in Week 10 to 22.4 per cent in Week 11.

The No. 3 channel, Zee TV has also met with a similar fate. It has lost 14 GRPs and its relative share is at 16.5 per cent.

However, Viacom18's channel Colors, at No. 2, is the only one to have increased its GRPs, though very marginal. IT has gained 4 GRPs taking its viewership to 235 GRPs in week 11.

Though Sony has also lost seven GRPs, the week has proved good for it. It has regained its No. 4 position with 133 GRPs, while its rival sister SAB TV has lost 19 GRPS and back at No. 5 with 124 GRPs.

SAB is followed by DD1 at No. 6, which has recorded a relative share of 7.9 per cent.

Imagine TV witnessed a loss in its relative share, from 5.9 per cent in Week 10, to 5.6 per cent in Week 11. While STAR One and STAR Utsav have garnered relative shares of 2.8 per cent and 2.3 per cent, respectively, Sahara One has garnered 2 per cent relative share.

Is the loss of GRPs related to cricket? Agrees Satyajit Sen, executive vice-president, ZenithOptimedia, "Channels have lost shares most probably because of the cricket season. It should be more evident in another week when the World Cup fever becomes more intense."

Sandeep Lakhina, chief operating officer, Starcom MediaVest Group, says, "GECs have lost insignificant market share. The fluctuation is not very visible. If this continues for long, then it ought to be because of the World Cup. In the next few weeks, it will show if it is really because of the cricket tournament. If this is the reason, then the drops should be steeper."

N Sathyamurthy, chief executive officer, Karishma Initiative, explains further, "There are some one-time viewers, too, who keep on switching programmes. Hence, for them, the shares vary from one week to another. GECs are also not doing anything great to help them garner shares in the market. There has been a little bit of stagnation in this segment, with no new reality format shows or any other new shows coming up."

On the list of the 10 most watched programmes on Hindi GECs, Pavitra Rishta on Zee TV rules at No. 1 with a TVR of 6.61. It is followed closely by Yahan Mein Ghar Ghar Kheli on Zee TV, which has a TVR of 5.11.

Saathiya Saath Nibhana on STAR Plus is the third most watched programme, recording a TVR of 4.57, followed by Na Aana Is Des Laado at No. 4, with 4.24 TVR. Yeh Rishta Kya Kehlata Hai is at No. 5, with a TVR of 4.23.

The other shows on the list are Uttaran, Laagi Tujhse Lagan, Balika Vadhu, Pratigya, and Jhansi Ki Rani.

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prncz IF-Rockerz
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Posted: 17 March 2011 at 7:51am | IP Logged
hope to see laagi on top 5 thisweek ,, Tongue   y a could be crick to be blamed Big smile
niki11 Senior Member
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Posted: 17 March 2011 at 8:03am | IP Logged

this was expected as last week for the first three days tasha was treated as extras and the whole focus was on kala sud seema chaskar ranga and bhola there was too much of negativity ymggk did well bcos they have started the positive track

AkkiLuvsCOLORS IF-Stunnerz
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Posted: 17 March 2011 at 8:07am | IP Logged
yeah u r write......bt LTL is far better than YMGGK it is a 70 style movie type stuff..........LTL rocks.....

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HirkM Newbie
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Posts: 30

Posted: 17 March 2011 at 8:30am | IP Logged

People seems tobe loosing faith in LTL because of all romours around. There was one news I read on tellychakkar and really shocked. Such a painful news it was. They are gonna make dutta die and Nakusha to take revenge. Now do not expect any TRP for LTL. Yea Colors is big channel, whatever LTL will earn (TRP) after Dutta's death, possibally becoz of Channel's name.

niki11 Senior Member
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Posts: 728

Posted: 17 March 2011 at 8:32am | IP Logged
Originally posted by akki-theGreat

yeah u r write......bt LTL is far better than YMGGK it is a 70 style movie type stuff..........LTL rocks.....
Of course ltl is better than ymggk there is no doubt varna pure din kya ltl ke forum par baithe rehte???LOL

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mozart66

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Posted: 17 March 2011 at 8:39am | IP Logged
Originally posted by HirkM

People seems to be loosing faith in LTL because of all romours around. who ? We all are quiet positive and happy here LOLThere was one news I read on tellychakkar and really shocked.Why you are shocked they are publishing same news for last 4 months  LOL Such a painful news it was. They are gonna make dutta die and Nakusha to take revenge. Now do not expect any TRP for LTL.If MR leaves than its expected not shocking Tongue Yea Colors is big channel, whatever LTL will earn (TRP) after Dutta's death, possibally becoz of Channel's name. Colors is the worst channel at present even its name wont be able to save LTL ...Its LTL saving colors Tongue LOL



Edited by Sia79 - 17 March 2011 at 8:39am

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