Chhoti Bahu - Sawar Ke Rang Rachi

   

GEC watch

Post Reply New Post

Page 1 of 1

Daisy15

IF-Dazzler

Daisy15

Joined: 08 October 2010

Posts: 3816

Posted: 16 March 2011 at 10:09pm | IP Logged

GEC Watch: Most GECs lose share; is cricket to be blamed?

By afaqs! news bureau, afaqs!, New Delhi, March 17, 2011
Section: News Category: Media Publishing

The leading channel, STAR Plus, has lost 15 GRPs over the last week, as per the TAM report.

The No. 1 channel in the Hindi general entertainment channel (GEC) space, STAR Plus, has garnered 275 GRPs in week 11 which is 15 GRPs less than the previous week. Its relative share has come down marginally from 22.7 per cent in Week 10 to 22.4 per cent in Week 11.

The No. 3 channel, Zee TV has also met with a similar fate. It has lost 14 GRPs and its relative share is at 16.5 per cent.

However, Viacom18's channel Colors, at No. 2, is the only one to have increased its GRPs, though very marginal. IT has gained 4 GRPs taking its viewership to 235 GRPs in week 11.

Though Sony has also lost seven GRPs, the week has proved good for it. It has regained its No. 4 position with 133 GRPs, while its rival sister SAB TV has lost 19 GRPS and back at No. 5 with 124 GRPs.

SAB is followed by DD1 at No. 6, which has recorded a relative share of 7.9 per cent.

Imagine TV witnessed a loss in its relative share, from 5.9 per cent in Week 10, to 5.6 per cent in Week 11. While STAR One and STAR Utsav have garnered relative shares of 2.8 per cent and 2.3 per cent, respectively, Sahara One has garnered 2 per cent relative share.

Is the loss of GRPs related to cricket? Agrees Satyajit Sen, executive vice-president, ZenithOptimedia, "Channels have lost shares most probably because of the cricket season. It should be more evident in another week when the World Cup fever becomes more intense."

Sandeep Lakhina, chief operating officer, Starcom MediaVest Group, says, "GECs have lost insignificant market share. The fluctuation is not very visible. If this continues for long, then it ought to be because of the World Cup. In the next few weeks, it will show if it is really because of the cricket tournament. If this is the reason, then the drops should be steeper."

N Sathyamurthy, chief executive officer, Karishma Initiative, explains further, "There are some one-time viewers, too, who keep on switching programmes. Hence, for them, the shares vary from one week to another. GECs are also not doing anything great to help them garner shares in the market. There has been a little bit of stagnation in this segment, with no new reality format shows or any other new shows coming up."

On the list of the 10 most watched programmes on Hindi GECs, Pavitra Rishta on Zee TV rules at No. 1 with a TVR of 6.61. It is followed closely by Yahan Mein Ghar Ghar Kheli on Zee TV, which has a TVR of 5.11.

Saathiya Saath Nibhana on STAR Plus is the third most watched programme, recording a TVR of 4.57, followed by Na Aana Is Des Laado at No. 4, with 4.24 TVR. Yeh Rishta Kya Kehlata Hai is at No. 5, with a TVR of 4.23.

The other shows on the list are Uttaran, Laagi Tujhse Lagan, Balika Vadhu, Pratigya, and Jhansi Ki Rani.

The following 6 member(s) liked the above post:

Avina_Love4everRadev_AvinaFanPutijaChalhov..yajnaseni..viprakshiashna26

Dear Guest, Being an unregistered member you are missing out on participating in the lively discussions happening on the topic "GEC watch" in Chhoti Bahu - Sawar Ke Rang Rachi forum. In addition you lose out on the fun interactions with fellow members and other member exclusive features that India-Forums has to offer. Join India's most popular discussion portal on Indian Entertainment. It's FREE and registration is effortless so JOIN NOW!

Radev_AvinaFan

Senior Member

Radev_AvinaFan

Joined: 22 February 2011

Posts: 322

Posted: 16 March 2011 at 10:57pm | IP Logged
thanks for sharing

viprakshi

IF-Dazzler

viprakshi

Joined: 13 June 2010

Posts: 3774

Posted: 16 March 2011 at 11:10pm | IP Logged
thanks for sharing

RADEV1000

Goldie

RADEV1000

Joined: 14 March 2010

Posts: 1862

Posted: 16 March 2011 at 11:33pm | IP Logged
no cb.......!!!!!!!!!!!!!!!!!!

PutijaChalhov

Coolbie

PutijaChalhov

Joined: 21 October 2009

Posts: 20965

Posted: 16 March 2011 at 11:35pm | IP Logged
Thanks Madhu

Daisy15

IF-Dazzler

Daisy15

Joined: 08 October 2010

Posts: 3816

Posted: 16 March 2011 at 11:48pm | IP Logged
May be it vl take time fr cb to enter top 10. cvs better dnt rush wid storyline... nxt few wks vl b quite tough

The following 1 member(s) liked the above post:

..yajnaseni..

ashna26

IF-Sizzlerz

ashna26

Joined: 09 January 2010

Posts: 15850

Posted: 17 March 2011 at 6:26am | IP Logged
Thanks Madhu, hope soon CB will come in the top 10 Wink

Post Reply New Post

Forum Quick Jump

Forum Category

Active Forums

Limit search to this Forum only.

 

 

Disclaimer: All Logos and Pictures of various Channels, Shows, Artistes, Media Houses, Companies, Brands etc. belong to their respective owners, and are used to merely visually identify the Channels, Shows, Companies, Brands, etc. to the viewer. Incase of any issue please contact the webmaster.