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SP again loses a few Grps - Latest Tam

rekha02 IF-Rockerz
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Posted: 15 March 2011 at 10:48pm | IP Logged

GECs stumped by ICC WC 2011

By Campaign India Team on Mar 16, 2011 (47 minutes ago)
filed under Media, India

Genre shrinks as cricket hots up

STAR Plus remained the leader of the Hindi GEC genre, even as the genre was battered by the ICC World Cup.

 
STAR Plus delivered 275 GRPs ( Week 11, TAM, HSM, CS4+), down by 5 GRPs in comparison with the previous week, followed by Colors, which rose by 4 GRPs to hit 235.
 
Zee slipped to 203 GRPs from 217.
 
Sony edged ahead of SAB, as both dropped. Sony dropped to 133 GRPs from 140 in the previous week, while SAB  lost 19 GRPs to end at 124.
 
Imagine continued the slide, down this week to 69 GRPs

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Posted: 15 March 2011 at 11:03pm | IP Logged
Thnaks Rekha !!

Starplus is dropping again ..
Seems like the fall will continue for a while..

And Zee is in 3rd position hmm... Interesting !! Well someone's name is still there on the offical website LOL

I think cricekt fever is hitting on teh channels !!

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harman05anizorrekha02sami01saveeta24

rekha02 IF-Rockerz
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Posted: 15 March 2011 at 11:13pm | IP Logged
Cricket fever is a big tornado for Gec Channels, this trend shall continue until IPL ends. IPL shall cause nmore havoc I guess as it has indians in all the teams.

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saveeta24 IF-Sizzlerz
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Posted: 16 March 2011 at 11:06am | IP Logged
@rekha..thanks for article.
 
cricket is sure having a big effect on the channels GRPS.
 
seems this will continue more till its not over..
 
waiting for the TAM chart to check on certain shows performances..

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rekha02 IF-Rockerz
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Posted: 16 March 2011 at 9:47pm | IP Logged

GEC Watch: Most GECs lose share; is cricket to be blamed?

By afaqs! news bureau, afaqs!, New Delhi, March 17, 2011
Section: News Category: Media Publishing

The leading channel, STAR Plus, has lost 15 GRPs over the last week, as per the TAM report.

The No. 1 channel in the Hindi general entertainment channel (GEC) space, STAR Plus, has garnered 275 GRPs in week 11 which is 15 GRPs less than the previous week. Its relative share has come down marginally from 22.7 per cent in Week 10 to 22.4 per cent in Week 11.

The No. 3 channel, Zee TV has also met with a similar fate. It has lost 14 GRPs and its relative share is at 16.5 per cent.

However, Viacom18's channel Colors, at No. 2, is the only one to have increased its GRPs, though very marginal. IT has gained 4 GRPs taking its viewership to 235 GRPs in week 11.

Though Sony has also lost seven GRPs, the week has proved good for it. It has regained its No. 4 position with 133 GRPs, while its rival sister SAB TV has lost 19 GRPS and back at No. 5 with 124 GRPs.

SAB is followed by DD1 at No. 6, which has recorded a relative share of 7.9 per cent.

Imagine TV witnessed a loss in its relative share, from 5.9 per cent in Week 10, to 5.6 per cent in Week 11. While STAR One and STAR Utsav have garnered relative shares of 2.8 per cent and 2.3 per cent, respectively, Sahara One has garnered 2 per cent relative share.

Is the loss of GRPs related to cricket? Agrees Satyajit Sen, executive vice-president, ZenithOptimedia, "Channels have lost shares most probably because of the cricket season. It should be more evident in another week when the World Cup fever becomes more intense."

Sandeep Lakhina, chief operating officer, Starcom MediaVest Group, says, "GECs have lost insignificant market share. The fluctuation is not very visible. If this continues for long, then it ought to be because of the World Cup. In the next few weeks, it will show if it is really because of the cricket tournament. If this is the reason, then the drops should be steeper."

N Sathyamurthy, chief executive officer, Karishma Initiative, explains further, "There are some one-time viewers, too, who keep on switching programmes. Hence, for them, the shares vary from one week to another. GECs are also not doing anything great to help them garner shares in the market. There has been a little bit of stagnation in this segment, with no new reality format shows or any other new shows coming up."

On the list of the 10 most watched programmes on Hindi GECs, Pavitra Rishta on Zee TV rules at No. 1 with a TVR of 6.61. It is followed closely by Yahan Mein Ghar Ghar Kheli on Zee TV, which has a TVR of 5.11.

Saathiya Saath Nibhana on STAR Plus is the third most watched programme, recording a TVR of 4.57, followed by Na Aana Is Des Laado at No. 4, with 4.24 TVR. Yeh Rishta Kya Kehlata Hai is at No. 5, with a TVR of 4.23.

The other shows on the list are Uttaran, Laagi Tujhse Lagan, Balika Vadhu, Pratigya, and Jhansi Ki Rani.


SP has lost only 5 grps but looks like grps have not affected two shows from Zeetv stable and Sp shows are losing audiences even no2 show has gone to another channel. 


Edited by rekha03 - 16 March 2011 at 9:48pm

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Posted: 16 March 2011 at 9:54pm | IP Logged
Criket hai bhai criket hai

But serials air evevning right prme time
saveeta24 IF-Sizzlerz
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Posted: 16 March 2011 at 9:55pm | IP Logged
@rekha..thanks for article..
 
is cricket really the only main reason for the channels losing GRPS?...
 
amazing as ZEE PR still rocking the chart with a 6.61 TVR..must say cricket is not affecting one bit the audiences watching this show.
 
surprise YMGGK came in second position beating SSN..
 
 two shows of ZEE leading and SP declining further..
 
lets see for next week..
rekha02 IF-Rockerz
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Posted: 16 March 2011 at 9:56pm | IP Logged
It is like blame cricket for losing market share while Sp has newer shows in its kitty which are not delivering like the previous ones.LOL.


Edited by rekha03 - 16 March 2011 at 10:00pm

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