Pavitra Rishta


Pavitra Rishta
Pavitra Rishta

TOI: Women dominate TV industry

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Posted: 10 March 2011 at 11:53am | IP Logged

Women dominate TV industry!

Akash Wadhwa, TNN | Mar 11, 2011, 12.00am IST

In the women-dominated TV industry, actresses take home fat pay cheques, while their male counterparts have to settle for much less. 

Ever wondered how much an abla, besahara bahu would be getting to shed those copious glycerine tears on television? The answer is — thousands of bucks, daily. Forget the glass ceiling, TV actresses are not only getting their due, but much more than their male counterparts can demand! 

"The TV industry is dominated by women, both, on and off-screen. And it's one of the most lucrative options for women today," opines Rajan Shahi, producer of shows like "Yeh Rishta Kya Kehlata Hai" and "Chand Chhupa Badal Mein". Shahi has launched actresses like Sara Khan and Parul Chauhan, who are counted among the highest paid stars on television today. "If an actor is able to earn enough fame during her first show to fetch her a lead in another serial, she's bound to be in the league of high grossing stars," he reasons. 

Interestingly, since most TV serials in India are women-oriented, the male actors are paid much lesser than their female counterparts. However, the actors aren't perturbed by the gender bias. "Not everybody can be Ronit Roy!" says a popular lead actor, on conditions of anonymity. He further adds, "Although a male and a female lead, both start their career at the same pay package, the female lead's salary increases manifold if the serial becomes a hit, while the male lead only gets a small hike. Which is why male actors work extra hard to make their chemistry work with the female co-star, so that even the men are considered indispensable for the show." 
Take for instance the cast of "Uttaran". While Nandish Sandhu draws '20,000 per day for his role in the serial, the female leads — Rashmi Desai and Tina Dutta — are reportedly drawing approximately '60,000 to '65,000 per day. 

But, Ekta Kapoor, the doyen of small screen, has found a way to keep the pay cheques of the female leads in her serials, in check. "While other production houses sign newcomers at a miserably low pay package of '2200 to '5000 per day, Ekta signs them for a minimum of 15k, but with a lock-in period of three years. So, there is usually no negotiation for a hike in her production house even if the actress or the serial becomes immensely popular a few months after its launch," informs a producer. Case in point: Ankita Lokhande, who has a huge fan following for her role in "Pavitra Rishta", but is getting only '15,000 to '20,000. 

While Dolly Bindra was rumoured to be getting a cool '1 crore per episode, sources say the figure would be somewhere closer to ' 70,000. And that's still not any comparison to what Smriti Irani aka Tulsi was commanding at the height of her career, when she earned '75,000 per shift! "We don't have actresses like Smriti Irani on TV anymore, who will be paid so much. She was one of her kind. Irani, who played Tulsi in "Kyunki Saas Bhi Kabhi Bahu Thi" created history on TV with such an impressive pay package," says Saurabh Tiwari, fiction head of a popular TV channel.

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nikitagmc IF-Sizzlerz

Joined: 01 January 2009
Posts: 16304

Posted: 10 March 2011 at 1:02pm | IP Logged
Hmm.... almost 6 lakhs per month.... not bad Anki... not bad at all...!!!

I wonder how much Sushant is paid... earlier the actors and actresses on TV were paid very heavily-- Rajeev Khandelwal, Cezanne Khan and Apoorva, Varun Badola etc used to get Rs. 8- 10 lakhs. 

The people started limiting it around the recession I think.

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LovePRSoham IF-Rockerz

Joined: 02 December 2010
Posts: 7970

Posted: 10 March 2011 at 3:40pm | IP Logged
Thanks for the information.. Hmm So Ankita is getting less when compared to other actors..But she is the lead of the Number 1 show and very very popular..Not bad at all.. But still would be happy if her pay  is increased as per the current trend as these two are giving their best and it is coz them we are watching the show and making it # 1.. Ekta should give due respect alteast now almost 2 years..
Nisha_90 IF-Sizzlerz

Joined: 02 October 2008
Posts: 10239

Posted: 10 March 2011 at 7:14pm | IP Logged

Anki draws only 15-20K?Shocked dats indeed shocking esp for a #1 show
Tiyali IF-Rockerz

Joined: 17 March 2006
Posts: 9218

Posted: 10 March 2011 at 7:29pm | IP Logged

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nikitagmc IF-Sizzlerz

Joined: 01 January 2009
Posts: 16304

Posted: 10 March 2011 at 10:15pm | IP Logged
Originally posted by tiya229

i am shocked anki only gets 15k-20k per episode. wow. that too for the #1 show in india?? but i think she'll charge more for appearances, interviews, award shows and all that...

i heard somewhere that sushant charges a lakh per dancer performance. hopefully, anki is along the same lines. both of them deserve it...

i hope she gets a price hike and makes atleast 50k per episode. 

@bold::: OH man, this is so cool.... making one lakh for something you love to do... but he deserves it... his performances are of A1 grade and of the level of professional dancers.

Now I'm really wondering how much he made at JDJ...Evil Smile
raddy4 Newbie

Joined: 10 March 2011
Posts: 18

Posted: 10 March 2011 at 11:49pm | IP Logged
vikhyat123 Senior Member

Joined: 15 October 2005
Posts: 238

Posted: 11 March 2011 at 12:20pm | IP Logged
thanx 4 info

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