Joined: 21 October 2009
Gone are the days when serials like the saas-bahu sagas Kyunkii Saas Bhi Kabhi Bahu Thi and Kahaani Ghar Ghar Ki, went on interminably. Shows now are comparatively short and crisp — a story is wrapped up in a year or even less, leaving scope for another season where the narrative gets a fresh perspective.
"After the serial Choti Bahu ended, we were flooded with calls, sms-es and mails from viewers all over the world to revive the magic of Dev and Radhika (lead characters)," said Sukesh Motwani, fiction head, Zee TV.
Mahi Way, the popular story of an overweight girl who faces problems every day, continued to get a positive response long after it was over. "When we launched our shows in 2010, we had planned them in a way that we did not have to make 400 episodes. We did just 26 episodes, which told the entire story, and we always thought that if the show was successful, we will do a second season and continue the story. That's what we will be doing in Mahi Way 2," Ravina Kohli, creative head of YRF TV, said.
In India major success has been attained only with sequels to non-fiction shows like Kaun Banega Crorepati, Indian Idol, Nach Baliye, Jhalak Dikhhla Jaa, and others'.
Channels also experimented with sequels to fiction shows like Saara Akaash, Sanjeevani, Baa Bahu Aur Baby and Khichdi in the past, but they proved to be dampeners.
So far Office Office and Yes Boss are among the few shows with a successful second innings.
Now producers are market-savvy and wise enough to pack their sequel stories with high audience-appeal content.
"There is so much competition between channels these days... if they do not change content fast enough, the audience is intelligent enough to switch over!"
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DJ's Creative Unit is all set for their next venture on Life OK titled ... 26
TV actor Avinash Sachdev, currently seen in "Iss Pyaar Ko Kya Naam ... 126