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Article on CB2 and sequels

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PutijaChalhov

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Posted: 04 March 2011 at 10:24pm | IP Logged

Sequel fever hits small screen

March 5th, 2011
Adelaide Travasso


Sequel fever hits small screen

Gone are the days when serials like the saas-bahu sagas Kyunkii Saas Bhi Kabhi Bahu Thi and Kahaani Ghar Ghar Ki, went on interminably. Shows now are comparatively short and crisp a story is wrapped up in a year or even less, leaving scope for another season where the narrative gets a fresh perspective.

"After the serial Choti Bahu ended, we were flooded with calls, sms-es and mails from viewers all over the world to revive the magic of Dev and Radhika (lead characters)," said Sukesh Motwani, fiction head, Zee TV.

Mahi Way, the popular story of an overweight girl who faces problems every day, continued to get a positive response long after it was over. "When we launched our shows in 2010, we had planned them in a way that we did not have to make 400 episodes. We did just 26 episodes, which told the entire story, and we always thought that if the show was successful, we will do a second season and continue the story. That's what we will be doing in Mahi Way 2," Ravina Kohli, creative head of YRF TV, said.

In India major success has been attained only with sequels to non-fiction shows like Kaun Banega Crorepati, Indian Idol, Nach Baliye, Jhalak Dikhhla Jaa, and others'.

Channels also experimented with sequels to fiction shows like Saara Akaash, Sanjeevani, Baa Bahu Aur Baby and Khichdi in the past, but they proved to be dampeners.

So far Office Office and Yes Boss are among the few shows with a successful second innings.

Now producers are market-savvy and wise enough to pack their sequel stories with high audience-appeal content.

"There is so much competition between channels these days... if they do not change content fast enough, the audience is intelligent enough to switch over!"

 

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viprakshi

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Posted: 04 March 2011 at 11:01pm | IP Logged
thanks chalhov.

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PutijaChalhov

navida888

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Posted: 04 March 2011 at 11:21pm | IP Logged

Thanks alot...

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PutijaChalhov

anu17

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Posted: 05 March 2011 at 12:31am | IP Logged
thanks chalhov yaar......

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bholabear

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Posted: 05 March 2011 at 12:46am | IP Logged
Thanks Chalhov. Don't you feel all these articles are repetitive? To me, its like one person has written it and all other media have bought it from that one person and duplicating it all over with minor changes.

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radev_fan

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Posted: 05 March 2011 at 3:33am | IP Logged
thanks a lot for sharing this news chalhov....

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laxmi_avinafan

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Posted: 05 March 2011 at 3:42am | IP Logged
thanks alot for sharing 

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ashna26

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Posted: 05 March 2011 at 5:14am | IP Logged
Thanks for sharing

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