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237 Mayur Paradi$e - HeaVen oF MoSt GenUiNe PeOpLe (Page 121)

...Mitali... IF-Dazzler
...Mitali...
...Mitali...

Joined: 06 January 2011
Posts: 3198

Posted: 14 March 2011 at 7:22am | IP Logged
Originally posted by Surbhi123

mitali tu iski baat kar rahi hain na...........................

After coming up with lot many huge properties in the non-fiction genre, Endemol India is now all set to launch its very first independent fiction property in Chhajje Chhajje Ka Pyaar on Sony Entertainment Television.

Here is Deepak Dhar, Managing Director, Endemol India in an exclusive conversation with TellyBuzz wherein he talks about the next big goal of churning out few unique and differentiated fiction properties..

Chhajje Chhajje Ka Pyaar is Endemol India's first independent fiction launch. Why did it take so long in coming?
Endemol India has given some huge properties to the field of entertainment, and now we are working hard on our fiction genre. As you know, we are co-producing many fiction shows, and this has been a gradual process.

Tell us about the concept and USP of the new show on Sony?
Chhajje Chhajje Ka Pyaar has a unique story to tell. This is a love story that emerges in the northern part of the country. It is the story of two families which are intertwined. 

Can we call it a pure love story?
We always have families involved in love stories. This show will have a range of emotions coming out from the two families, but romance is always the critical part of the story line.

Why Sony Entertainment Television?
Sony has supported us well in the casting process, and in every step of characterization. We are together coming up with a unique tale of fiction, and we are happy with the product.

What went into the casting of Chhajje Chhajje Ka Pyaar?
We were looking for experienced faces who have a standing in fiction genre. For leads, we opted for new faces and have got interesting and endearing faces. We went thro' a very extensive casting process and have brought in the best. The outcome will be a fresh chemistry between the leads. We have experienced actors like Kiran Kumar and are looking forward to associating with him.

The promo of Chhajje looks similar to the pre-launch promo of Yeh Pyaar Na Hoga Kam. What do you have to say?
That's just a perception you have. This is a very different love story and there are no similarities whatsoever.

Endemol has been co-producing their fiction shows with Star like Sabki Laadli Bebo, Miley Jab Hum Tum, Geet Hui Sabse Parayi. Is this the next big leap for the production house?
Yes, we are now concentrating on fiction. We have been steadily growing this in the backyard, but now we are getting it to the front. We are developing a lot of stories, especially the character driven ones and want to be the next driver in business when it comes to fiction.

When you are co producing a fiction show, what level of involvement do you have in the creative issues?
The scenario is not very different when we are co-producing a show. Every show is important to us and we give 100% in both the creative and production aspects. We have our absolute say in everything. Even in co-production, we have put in a lot of money, time and effort to build properties that have become a brand today. Take for example, Miley Jab Hum Tum which has been really very popular. We have been associating with great ideas and great partners and the results have been good.

Viewers have been demanding the comeback of Miley Jab Hum Tum, is there any room for it?
Yes, we are looking into it and are into developing the story line.

Who is heading the fiction department of Endemol India now?
We have Karthik who heads our business. There is Gargi Malvankar who is largely responsible for laying out the strategies and she also looks into the day to day development. We have a lot planned for the next few months and will come up with different launches.

Your hot non fiction properties for COLORS, Bigg Boss and Fear Factor have been channel drivers. Why have you not thought of co producing it?
There is no need for that, as the concept belongs to Endemol. We are definitely looking forward to bringing in new international properties to the country. We will launch 2-3 new non fiction shows in the coming year. There are few game based shows, talent hunts etc that are being churned out at the moment.

The recent season of Bigg Boss has been a hit irrespective of the controversies it faced. What have you to say?
Bigg Boss is a brand today, and has been very steady. We have seen a huge groW*H in its popularity, and are definitely looking forward to the next season. It will bring in a difference and atmosphere.

As per the I&B directive, will the next season of Bigg Boss be placed at a late time slot?

I cannot comment on that.

Salman Khan has been retained for the next season. Comment.
No comments as of now.

There are reports of Ajay Devgn being approached to host the next season of Fear Factor. How true is it?
We will be coming out with the announcements very soon.

Zor Ka Jhatka on Imagine has not done well. What have you to say?
Every brand takes a while to settle down. We are faced with a fair share of challenges, and all we can say is that the concept is engaging and is a great property for us. It is a great hit across the North.

We hear Imagine has had a word with TAM for discrepancy in ratings when it comes to ZKJ. Do you feel the same?
You have to talk to the channel for that.

Endemol has been a major player in the entertainment world. How do you visualize television today?
There is a huge mix of new as well as traditional content that have been liked by viewers. The same trends will continue in the coming years as well. TV has today become a powerful medium to influence the mindset of people.

ha re c in this he said it is coming back Embarrassed

EtherealRati IF-Stunnerz
EtherealRati
EtherealRati

Joined: 11 April 2009
Posts: 31320

Posted: 14 March 2011 at 7:23am | IP Logged
Originally posted by -Arti4ever-

Originally posted by Surbhi123

Originally posted by -Arti4ever-

Originally posted by Surbhi123

Originally posted by -Arti4ever-

Originally posted by Surbhi123

Originally posted by -Arti4ever-

koi mujhe lub nae kartaaStern Smile... ROFL
btw heyaa all Hug
main jenny se gussa hoon................
kis khushi mainnStern Smile..........
ab wog bhi main batao................khud soach...............Angry
hmmm main tumhara b'day to nae bhuli ya phir koi promise hbi nae....tu hi bata de manjara kyaa haiiWink...LOL
tujhe ab tak nahi pata.................Shocked
arre baba nae pata...ab tu batati hai ki main jaun  yahaan se Stern Smile
jenny.........chalo tell me your way of making avi....it come out really awesome...........Hug
Jenny.. IF-Stunnerz
Jenny..
Jenny..

Joined: 03 June 2010
Posts: 26628

Posted: 14 March 2011 at 7:24am | IP Logged
Originally posted by Surbhi123

Originally posted by -Arti4ever-

Originally posted by Surbhi123

Originally posted by -Arti4ever-

meri surili sur Embarrassed LOL
dekhoo meri first avi on PS Embarrassed
check this.........phir kuych bolio

http://www.india-forums.com/forum_posts.asp?TID=1628249&TPN=112

kyaa hai tumhari aur tumhari frnd ki convo
aur meri aviiiiEmbarrassed
BTW hey mitaliHug
madam tu itni gandi hain............pehli baar avi banai aur mujhe pm tak nahi kiya..........dekh le phir bhi maine teri avi tere dikhane se pehle dhoondh bhi li..........save bhi kar li and use bhi...............Angry
isme gandi kyaa hai re...maine aaj hi banayi yaar LOL ...aur main tumhe batane waali thi par tu online nae aati so PM nae kia.....kahaan use kiiiWink
EtherealRati IF-Stunnerz
EtherealRati
EtherealRati

Joined: 11 April 2009
Posts: 31320

Posted: 14 March 2011 at 7:25am | IP Logged
and agar tu mujhse gussa hoti to main manati....naaki ye kehti ki bhaag rahi hoon.......ROFL

waise yaar mujhe to dhang se gussa hona bhi nahi aata..............ROFL
EtherealRati IF-Stunnerz
EtherealRati
EtherealRati

Joined: 11 April 2009
Posts: 31320

Posted: 14 March 2011 at 7:26am | IP Logged
Originally posted by -Arti4ever-

Originally posted by Surbhi123

Originally posted by -Arti4ever-

Originally posted by Surbhi123

Originally posted by -Arti4ever-

meri surili sur Embarrassed LOL
dekhoo meri first avi on PS Embarrassed
check this.........phir kuych bolio

http://www.india-forums.com/forum_posts.asp?TID=1628249&TPN=112

kyaa hai tumhari aur tumhari frnd ki convo
aur meri aviiiiEmbarrassed
BTW hey mitaliHug
madam tu itni gandi hain............pehli baar avi banai aur mujhe pm tak nahi kiya..........dekh le phir bhi maine teri avi tere dikhane se pehle dhoondh bhi li..........save bhi kar li and use bhi...............Angry
isme gandi kyaa hai re...maine aaj hi banayi yaar LOL ...aur main tumhe batane waali thi par tu online nae aati so PM nae kia.....kahaan use kiiiWink
woh mere presentation mein............i keep on making..........on power point...........i am mad .i know..........ROFL
Jenny.. IF-Stunnerz
Jenny..
Jenny..

Joined: 03 June 2010
Posts: 26628

Posted: 14 March 2011 at 7:26am | IP Logged
Originally posted by Surbhi123

and agar tu mujhse gussa hoti to main manati....naaki ye kehti ki bhaag rahi hoon.......ROFL

waise yaar mujhe to dhang se gussa hona bhi nahi aata..............ROFL
dekhaa maine tera "so called gussa" ROFL
BTW i made on PS nothin special LOLtumse achchi nae hai par 
...Mitali... IF-Dazzler
...Mitali...
...Mitali...

Joined: 06 January 2011
Posts: 3198

Posted: 14 March 2011 at 7:26am | IP Logged
Originally posted by Surbhi123

and agar tu mujhse gussa hoti to main manati....naaki ye kehti ki bhaag rahi hoon.......ROFL

waise yaar mujhe to dhang se gussa hona bhi nahi aata..............ROFL

hey u saw the interview?Wink
EtherealRati IF-Stunnerz
EtherealRati
EtherealRati

Joined: 11 April 2009
Posts: 31320

Posted: 14 March 2011 at 7:27am | IP Logged


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