Newsmaking couple, Sachin Shroff and Juhi Parmar had announced their joint venture with Kamlesh Kunti Singh, the writer of Kumkum and Sindoor Tere Naam Ka, but all has been quiet thereafter. Sachin says, "We are not an established production house; we want to invest our soul in our work. Somewhere we want to set an example but at the same time in the quest for doing something different, we shouldn't end up with something that goes for a toss." Their production house now has two projects in the pipeline, a reality show and a fiction series.
Both Juhi and Sachin are equally involved in the production house. To avoid clashes, Sachin says, "Juhi handles the creative part of the production whereas I handle the finance department. And we don't challenge each other on our roles." The twosome are toying with different names for their production house. http://www.deccanchronicle.com/supplementary/sachin-shroff-juhi-now-set-production-house-848
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