Posted: 16 February 2011 at 6:05am | IP Logged
Trade analysts are unanimous that the biggest hit in Aishwarya Rai's
career is Rajinikanth's Endhiran. The film has given her more reach than
any of her Bollywood starrers.
In fact, the film is said to have actually salvaged her career, as all her 2010 releases in Bollywood (Raavan,
Action Replayy and Guzaarish) bombed at the box office. Curiously, it
was reported during the making of Endhiran that the actress' focus was
clearly on her Hindi releases.
However, now, it looks like the
wheel has come a full circle. Seeing the phenomenal success of Endhiran,
Bollywood heroines are willing to do movies in the south, especially if
Rajinikanth is the hero. Recently, Bollywood babes were queuing up to
be his heroine for his next film Raana, directed by K S Ravikumar. It is
being said that the film's producer soundarya rajinikanth
could pick and choose whoever she wanted. Ultimately, the lucky girl
was Deepika Padukone, who won over many others lobbying for the role.
Now, the grapevine is abuzz that ace director Selvaraghavan is talking to aishwarya and a few other mumbai
stars to play the crucial heroine's role in his next project with Kamal
Haasan. K V Anand too is heroine hunting in Bollywood and is rumoured
to be talking to Sonam Kapoor and Sonakshi Sinha for his forthcoming
film with Suriya, Maatran.
Director Vishnu Vardhan, who is
looking for a very glamorous girl for Ajith's Billa 2, says, "Bollywood
heroines always have an edge in Tamil commercial cinema. They have the
right attitude and style, and can carry the show. For my Billa 2, I need
a glamorous-looking heroine to play the mobster's first love. It looks
like it will be a heroine from Mumbai, though nothing has been firmed up
A leading director remarks that K-town has always
depended on Bollywood imports for heroine roles, "except for a brief
period when Asin,
Nayanthara and Trisha ruled the roost". "Right now, we have not found
worthy replacements for these three actresses and that is why we are
going back to big Bollywood heroines. This is bound to create more
pressure on Mumbai girls like genelia,sameera and Shriya, who are now being paired with less shining stars," he remarks.
Producer and film industry analyst Allu Sirish says that for Bollywood
heroines, a Rajinikanth film is the exception. "For most heroines from
Mumbai, producers in the south are money bags. All these heroines are
paid a bomb and for them, it is just a source of income, nothing more. I
meet so many Mumbai girls every day and every one of them wants to
become the next Genelia or Shriya and get a backdoor entry to
A spokesperson of a Chennai-based marketing agency
brings in a different angle to the story. "When Bollywood heroines like
Aishwarya Rai, deepika and Genelia do films in the south, their endorsement deals double, as
there is huge money being spent by Tamil Nadu and Kerala-based
jewellery, textile and finance companies to get glam heroines as their
brand ambassadors. In short, it is a win-win situation for Bollywood
girls when they do Tamil films."