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Article regarding GEC mentioning CB

misti73 IF-Sizzlerz
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Posted: 21 January 2011 at 12:34pm | IP Logged

Will GEC Break New Ground?


http://www.screenindia.com/news/will-gec-break-new-ground/740090/


ALChougule Posted: Jan 21, 2011 at 1650 hrs IST


2010 was marked by creative stagnation. A report on what's in store this year.

With a few exceptions, for most channels 2010 was a year of little experimentation and sluggish groW*H. Over reliance on too many one-hour specials of fiction shows and special events on weekends was a clear sign of desperation and creative stagnancy. So how would 2011 pan out? Will GECs break new ground? Will channels play safe by continuing with some of the earlier themes and stories that have worked? Or will they attempt new concepts and break new ground?

According to Ashvini Yardi,Head of Programming, Colors, 2011 will be a year of television consciousness. She elaborates, "Broadcasters who have been running after getting the most eyeballs will now start vying for something much more important, getting the right content. Concepts, stories, ideas and content will take precedence. Fiction shows will be in the search for the next big and meaningful idea while reality shows will see a lot of India-centric shows cropping up, and not Indian copies of foreign shows."

However, Star India's executive creative director Vivek Bahl doesn't rule out continuation of some old themes. "But we will also be looking at a lot of fresh themes, in both fiction and non- fiction, which will be reflected in our early launches in 2011," he assures. Star Plus will launch three weekend shows, Wife Bina Life, Pyaar Mein Twist and Love U Zindagi from January 29, which will be followed by Aap Ki Kachheri and new line-up of weekday fiction in March end. Zee's new year programming mantra is not going to be different either. Having launched Dance India Dance Doubles in the last week of 2010, the channel is all set to offer a sequel of Chhoti Bahu and Sanskar Laxmi. "Zee is a socially-responsible channel ( Stern Smile )known for doing progressive stories (ErmmWacko). We are here to entertain our viewers and not preach (Ahh so burning Radhika was entertainment Angry). While doing sweet and heartwarming stories, we will also come up with one or two different shows," promises Zee's head of fiction, Sukesh Motwani.

After launching Maati Ki Banno in the last week of 2010, Colors has replaced Bigg Boss with two dailies Phulwa and Mukti Bandhan in 9 to 10 pm band. On the non-fiction front, the channel's immediate launch is Chak Dhoom Dhoom Team Challenge, which will be followed by Guinness World Records - Ab India Todega. Imagine, which struggled for reach and audience's attention last year promises to take the battle in the enemy's territory with creative and financial fire power this year. "Having broken new ground in fiction with our recent launches Aarakshan, Baba Aisa Var Dhoondo and Gunahon Ka Devta, we will re-open the belly of general entertainment programming in both and fiction and non-fiction genres," claims Sameer Nair, CEO, Turner. With Zor Ka Jhatka Total Wipeout hosted by Shah Rukh Khan to be aired this month, Sameer hopes to stir up the reality TV space. Ratan Ka Rishta is another non-fiction show Imagine is banking on to increase its audience share.

Sony, on the other hand, will continue with its legacy of differentiated content. "We don't follow the typical GEC path. Saas Bina Sasural is a novel concept, so is Krishnaben Khakhrawala, which has a 45-year-old protagonist. We have two fiction shows from YRF, Khote Sikke and Kismat lined up for January besides our non-fiction offering Ma Exchange," says Sony's head of programming Ajay Bhalwankar. Youth channels like MTV, Channel [V] and UTV Bindaas will also follow the same mantra of going with some old formats and bringing in a few new ones. Bindaas has started airing Dadagiri 4 and Love Lock-Up in January. Says Nikhil Gandhi, business head Bindaas, "Youth channels are primarily driven by reality shows woven around romance, relationships, action and music themes. We will innovate in reality space and also get into youth fiction for the first time," he informs.

If Colors and Zee went through several ups and downs in 2010, Star Plus staged a smart recovery. It is likely to stay at the top with some aggressive moves, though 'wounded tiger' Colors will not let it walk away with glory so easily. SAB marched well ahead of Imagine and is gradually inching closer to the fourth position. Sony too gave a scare to Zee for the third slot and the battle between the two will continue with renewed vigour. The new year began with Star Plus leading the GEC space with 396 GRPs with Colors at 103 GRPs behind at 283, followed by Zee at 224, Sony (179), SAB (146) and Imagine (86). While a mix of some old and new ideas, themes and formats is what everyone is promising the immediate worry for GECs is the cricket carnival in the form of cricket World Cup and IPL from February to May. Any trump card that they may have will be opened in June (Confused).


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Posted: 21 January 2011 at 12:59pm | IP Logged


Thanks for the article Misti......

Its right that the competition between the channels have become cut throat and everyone out there is to snatch max. eyeballs for their respective channels. Other article said that there more than 50 shows to be launched the year......so one can imagine the competition. Truly the content needs to be very gripping and strong to be keep the audience glued.....otherwise with so many other shows on the tube, people can get easily distracted and their loyalties shall change. 

ZEE has to be on toes this time......with most of the serials going down the drain. 

So Mr. Strat. planner is promising......he got mouth finally back?? Shocked LOL Okay coming to the words that has been spoken from the mouth he found back, ZEE's shows are progressive?? Progressive? Does he know the meaning? I dont think so......poor guy he wasnt good in Maths and English during his school days. Tell me one show in ZEE thats progressive......whats so socially responsible and progressive in this channel when every other serial shows the same things like.........Husband snatching, bride burning, almost molesting the male lead, or the old age "sacrifice everything for everyone" rule??  Wacko Angry 




Edited by sia_lovely - 21 January 2011 at 1:00pm

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misti73 IF-Sizzlerz
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Posted: 21 January 2011 at 1:12pm | IP Logged
Originally posted by sia_lovely



Thanks for the article Misti......

Its right that the competition between the channels have become cut throat and everyone out there is to snatch max. eyeballs for their respective channels. Other article said that there more than 50 shows to be launched the year......so one can imagine the competition. Truly the content needs to be very gripping and strong to be keep the audience glued.....otherwise with so many other shows on the tube, people can get easily distracted and their loyalties shall change. 

ZEE has to be on toes this time......with most of the serials going down the drain. 

So Mr. Strat. planner is promising......he got mouth finally back?? Shocked LOL Okay coming to the words that has been spoken from the mouth he found back, ZEE's shows are progressive?? Progressive? Does he know the meaning? I dont think so......poor guy he wasnt good in Maths and English during his school days. Tell me one show in ZEE thats progressive......whats so socially responsible and progressive in this channel when every other serial shows the same things like.........Husband snatching, bride burning, almost molesting the male lead, or the old age "sacrifice everything for everyone" rule??  Wacko Angry 




You are welcome Sia.

As for the progressive part and Zee show..........now I get why Zee is progressive..........because the story progresses .........never mind that it makes a circle and comes back to the same position, but it does have to progress from one point to the next to even do that.

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Posted: 21 January 2011 at 1:19pm | IP Logged
Originally posted by misti73

Originally posted by sia_lovely



Thanks for the article Misti......

Its right that the competition between the channels have become cut throat and everyone out there is to snatch max. eyeballs for their respective channels. Other article said that there more than 50 shows to be launched the year......so one can imagine the competition. Truly the content needs to be very gripping and strong to be keep the audience glued.....otherwise with so many other shows on the tube, people can get easily distracted and their loyalties shall change. 

ZEE has to be on toes this time......with most of the serials going down the drain. 

So Mr. Strat. planner is promising......he got mouth finally back?? Shocked LOL Okay coming to the words that has been spoken from the mouth he found back, ZEE's shows are progressive?? Progressive? Does he know the meaning? I dont think so......poor guy he wasnt good in Maths and English during his school days. Tell me one show in ZEE thats progressive......whats so socially responsible and progressive in this channel when every other serial shows the same things like.........Husband snatching, bride burning, almost molesting the male lead, or the old age "sacrifice everything for everyone" rule??  Wacko Angry 




You are welcome Sia.

As for the progressive part and Zee show..........now I get why Zee is progressive..........because the story progresses .........never mind that it makes a circle and comes back to the same position, but it does have to progress from one point to the next to even do that.

LOLLOL Oh yes never thought of it in that angle. Yes......true ZEE serials do progress.......play merry go round from one point to another. 

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Posted: 21 January 2011 at 1:20pm | IP Logged
Aren't there 2 contradicting statements - one after another?  Zee is a socially-responsible channel BUT..... we don't preach, we entertain?  What the hell does that mean?
 
Yes, Mishti, I know, this is Zee, na!!!
 
Haila, do these duffers hear what they speak and know how ridiculous they sound?

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Posted: 21 January 2011 at 1:29pm | IP Logged
Originally posted by gardes

Aren't there 2 contradicting statements - one after another?  Zee is a socially-responsible channel BUT..... we don't preach, we entertain?  What the hell does that mean?
 
Yes, Mishti, I know, this is Zee, na!!!
 
Haila, do these duffers hear what they speak and know how ridiculous they sound?

Thats probably because they themselves dont know what they are showing!

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misti73Neerjaa

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Posted: 21 January 2011 at 1:59pm | IP Logged
Originally posted by misti73

"Zee is a socially-responsible channel ( Stern Smile )known for doing progressive stories (ErmmWacko). We are here to entertain our viewers and not preach (Ahh so burning Radhika was entertainment Angry). While doing sweet and heartwarming stories, we will also come up with one or two different shows," promises Zee's head of fiction, Sukesh Motwani.


Ahh...... so burning an innocent person and letting go of the perpetrator, husband snatching, almost raping the male lead multiple times, showing juvenile tracks like Takshak gufa (and many more.....) are all shown in the name of being socially responsible, progressive and entertaining the audience with sweet and heartwarming stories?WackoConfusedOuchShockedAngry

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misti73 IF-Sizzlerz
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Posted: 21 January 2011 at 3:04pm | IP Logged
Originally posted by gardes

Aren't there 2 contradicting statements - one after another?  Zee is a socially-responsible channel BUT..... we don't preach, we entertain?  What the hell does that mean?
 
Yes, Mishti, I know, this is Zee, na!!!
 
Haila, do these duffers hear what they speak and know how ridiculous they sound?


They are ridiculous and even sound more ridiculous by pompously stating contradicting sentences.Either they just choose some heavy sounding words and form sentences around them or these sentences have been said someone else in the channel and not the person concerned........either way it just projects the channel as ridiculous.

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