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hussain nd Juhi Fanclub (Page 104)

Annie4Juhi IF-Sizzlerz
Annie4Juhi
Annie4Juhi

Joined: 08 June 2008
Posts: 13121

Posted: 21 February 2012 at 2:28pm | IP Logged
We want HuJu back <3

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greatsumkumzaryaabJuhi1b8

zaryaabJuhi1b8 IF-Sizzlerz
zaryaabJuhi1b8
zaryaabJuhi1b8

Joined: 14 October 2010
Posts: 18271

Posted: 21 February 2012 at 6:36pm | IP Logged

Brands Cadbury, Hyundai, Maruti, Dulux, Emami and others use TV stars to connect with masses...

NEW DELHI: Now, Malhotras can raise a toast.

After gulping down countless cups of tea during umpteen meetings over the last few months, this middle class family in North West Delhi has finally found a 'perfect' match for their son. Rashmi, their prospective daughter-in-law, is not only beautiful but also has a pet name 'Toasty'-something that instantly clicked with the Malhotras.

Reason: The other Toasty they know is a lovable daughter-in-law, played by Aishwarya Sakhuja in Sony's TV fiction Saas Bina Sasural, who keeps her family together. "I am sure Rashmi has similar qualities like Toasty," says an elated Mrs Malhotra.

Malhotras are not alone in getting influenced by serial characters. There are thousands of such people across the country. And several marketers are now waking up to the potential of small screen stars as brand endorsers.

Over the last six months, a slew of brands including Cadbury, Emami, Hyundai, Maruti, Dulux, Red Label and Lux has roped in popular TV celebrities such as Sakhuja and Hussain Kuwajerwala who can connect well with people at a fraction of cost of hiring a popular Bollywood actor.

"It's a great strategic move by brands," says Prathap Suthan, an advertising industry veteran who created the government's 'India Shining' and 'Incredible India' campaigns.

"The TV characters have a strong resonance with the viewers, especially the middle class that relates to the values shown in the serials," adds Suthan, who is now the chief creative officer of iYogi, an online technical support services provider.

Saurabh Uboweja, director of brand consulting firm Brands of Desire, says that by casting TV stars with successful running soaps, advertisers can have the dual advantage of both role and star endorsement for a sensible signing amount. "They get two candies for the price of one http://articles.economictimes.indiatimes.com/2012-02-20/news/31079590_1_brand-endorsers-tv-stars-emami

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Annie4Juhigreatsumkum

mirza_ajju IF-Dazzler
mirza_ajju
mirza_ajju

Joined: 06 February 2008
Posts: 3246

Posted: 23 February 2012 at 4:16am | IP Logged
Gurmeet and Debina's Anniversary

Juhi Parmar

Juhi PArmar and Sachin Shroff

 
At Priyanka-Vikas Sangeet
Juhi Parmar
 
Hussain Kuwajerwala and Tina 
Juhi Parmar and Sachin Shroff

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Annie4Juhigreatsumkum

greatsumkum IF-Sizzlerz
greatsumkum
greatsumkum

Housewife Banner Contest Winner
Joined: 13 April 2009
Posts: 11169

Posted: 23 February 2012 at 6:21am | IP Logged
Originally posted by Fan of Juhi

@Neha WONDERFULL CREATIONS :)

@Tama Thanks 4 the article :)


Thanks  DearWink

Hug

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Annie4Juhi

greatsumkum IF-Sizzlerz
greatsumkum
greatsumkum

Housewife Banner Contest Winner
Joined: 13 April 2009
Posts: 11169

Posted: 23 February 2012 at 6:23am | IP Logged
Thanks zaru for this articleSmile

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Annie4Juhi

greatsumkum IF-Sizzlerz
greatsumkum
greatsumkum

Housewife Banner Contest Winner
Joined: 13 April 2009
Posts: 11169

Posted: 23 February 2012 at 6:25am | IP Logged
Thanks mirza for sharing such a lovelly picsSmile

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Annie4Juhi

greatsumkum IF-Sizzlerz
greatsumkum
greatsumkum

Housewife Banner Contest Winner
Joined: 13 April 2009
Posts: 11169

Posted: 23 February 2012 at 6:26am | IP Logged
Originally posted by Fan of Juhi

We want HuJu back <3


Yes annieThumbs Up

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Annie4Juhi

greatsumkum IF-Sizzlerz
greatsumkum
greatsumkum

Housewife Banner Contest Winner
Joined: 13 April 2009
Posts: 11169

Posted: 23 February 2012 at 6:34am | IP Logged

 
Signatures



SumkumBig smile






Juhi ParmarSmile






Love ,Heart
Neha

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Annie4Juhi

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