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Aishwarya out,Freida pinto in for L'oreal (Page 3)

Terenaina IF-Stunnerz
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Posted: 07 January 2011 at 10:18pm | IP Logged
I think Freida is so beautiful but somehow I don't connect with her
 
who ever said aish's ads isn't played outside of india. I live in the USA and aish is everywhere with her ads, to the mall to the store to tv channels

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Posted: 07 January 2011 at 10:26pm | IP Logged
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doser Senior Member
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Posted: 07 January 2011 at 10:37pm | IP Logged
Even british media has started reporting about this news.popular newspaper telegraph says:

Aishwarya Rai, the Hollywood and Bollywood film star widely regarded the 'world's most beautiful woman,' has been ousted as the Indian face of cosmetic giant L'Oreal by Freida Pinto, according to industry insiders.


Her omission from L'Oreal's 'Happy New Year 2011' campaign marks the end of her reign as the world's best recognised Indian face, commentators said, and her demise as the country's most successful international film star.

It also marks the rise of Ms Pinto, who was relatively unknown until her appearance in Slumdog Millionaire, as one of India's top global stars.

The replacement of Ms Rai in L'Oreal's 'Happy New Year' campaign caps a miserable few months for a woman still regarded as a classical Indian beauty. Newspaper columnists have criticised her for appearing to have put on weight, while her appearance on the cover of the Indian edition of Elle magazine sparked a controversy over her skin colour.

It was claimed the photographs had been altered to make Ms Rai appear white.

Bollywood commentator and editor of The Hindustan Times' Brunch magazine Poonam Saxena said there was a growing perception in India that Ms Rai's reign was now over.

"It marks the waning of her star. She's had some films which have not been successful, she's not looking herself, she has put on a bit of weight, she's married, 37, and it appears she has had her time. That's the perception," she said.

Ms Pinto, she said, represented a more Westernised Indian image. "It's not surprising. In India she is seen as stylish, sexy and attractive, but she would not fit into the Indian definition of beauty which looks lovely in a sari. That's not Freida Pinto."


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.khoobsurat. IF-Sizzlerz
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Posted: 07 January 2011 at 11:00pm | IP Logged
Its a good choice. Because I think more people know frieda than Aish because of slumdog millionaire. Aish is not as popular as people think in hollywood. I had a lot of American friends who ask me who is she. And I never see Aish ads in america anymore. Frieda's ads is what's showing now.

Not only that. But I think Freida is a good choice because her accent is not heavy as Aish's. So she could pass as "American" than Aish.


Edited by lensahunte08 - 07 January 2011 at 11:01pm

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zoyah Goldie
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Posted: 08 January 2011 at 2:01am | IP Logged
they needed a fresh face aish was getting olddddddd
rrui Goldie
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Posted: 08 January 2011 at 2:22am | IP Logged
Originally posted by radsuinda

Originally posted by rrui

Originally posted by radsuinda

Originally posted by rrui

Frieda has not even 1% of mass appeal that Ash has.......loreal has almost become synonymous with ash......they should continue with ash.......

I don't think ash is as popular as freida in the west.I do agree freida won't be considered as attractive in india.


Well....I was not talking about popularity but mass appeal....it means the extent to which people i.e loreal's customer can identify with ash or freida......I think freida is still to establish that connection with audience.........

In the past one and half  yr  freida has done four  international commericial for loreal which is shown all over the world(excluding india).But ash's recent commericals aren't shown anywhere outside india.This clearly proves who has a bigger mass appeal worldwide


Well....I never knew that....but cousin who travels different places aboard due to his job said that ash nsrk r most recognizable stars when it comes to India//bollywood......He said that ash's loreal ads are featured regularly in abroad in fact they are  more popular than her movies........LOL

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