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Patiala House poster underwent drastic changes

Zareena IF-Stunnerz
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Posted: 05 January 2011 at 1:04am | IP Logged

Patiala House poster underwent drastic changes


Anushka Sharma has taken precedence in new posters in stead of Rishi Kapoor

The first look poster of Nikhil Advani's Patiala House was to initially feature only Akshay Kumar and Rishi Kapoor as the film focuses on the emotional father-son relationship that their characters share.
 
However, after the recent success of Band Baaja Baaraat, the makers have decided to chuck it and use the Anushka-Akshay jodi to promote the film.


Then

A source reveals, "Though there's a parallel track of cricket and supporting characters, the central theme is the father-son (Akki plays Gattu while Rishi plays his Bauji) relationship.

The initial poster was made keeping this sentiment in mind. Their strategy was to promote the film as a father-son story with lot of emotional drama."

The marketing team of the film will now be using the poster with Akki and Anushka to promote it. It is believed that things changed with the success of Yash Raj's Band Bajaa Baaraat.

"After the positive response to Anushka, the makers decided to pitch the film as a love story between Akshay and her rather than a dad-son drama.


Now

As a result the poster also underwent a change with Rishi going in the background with rest of the cast."

However, director Nikhil Advani claims they always had option of using many posters, "Anushka is a great actress and we are happy that she is a part of Patiala House.

She has proved her talent and charm in her recent hit as well.

So all in all, it's going to be a good experience in Patiala House. Plus, using multiple posters to draw in the audiences was always part of our strategy."


By: Tushar Joshi   Date:  2011-01-05   Place: Mumbai

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Posted: 05 January 2011 at 1:32am | IP Logged
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MadhuriDixit IF-Rockerz
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Posted: 05 January 2011 at 12:13pm | IP Logged
this movie looks really interesting. i think its good that they have two different types of posters so ppl who enjoy serious films and people who like  fun films will all be interested in watching it.

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Posted: 05 January 2011 at 12:16pm | IP Logged
second poster will sell more, good marketing strategy

and noooh, this isn't a cynical comment, its the truth lol.

regardless, I'm pretty excited for this movie! heard the synopsis, i think it's gonna give me one of those victory tingly feelings like Chak De India did
ruky786 IF-Stunnerz
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Posted: 05 January 2011 at 12:16pm | IP Logged
I love this poster, so happy they shot in my home town as well:

http://www.mid-day.com/imagedata/2011/jan/poster1.jpg

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amz1990 IF-Sizzlerz
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Posted: 05 January 2011 at 1:03pm | IP Logged

Although the latter poster will be a better poster for promotions etc. I prefer the first one it gives the film a drama-ish (is that even a word) vibe. What's the movie about? He loves Anushka but the family doesnt accept her!? Confused

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Posted: 05 January 2011 at 1:27pm | IP Logged
YIPPEEE...I guess!Confused

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