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TB - Year Gone By & Year Ahead - SONY Head Speak

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nycsweetie

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Posted: 02 January 2011 at 12:50pm | IP Logged

Year Gone By & Year Ahead - Channel Honchos Speak

Saturday, January 01, 2011 | 3:43:26 PM IST (+05:30 GMT)   Comments 44 Comments Year Gone By & Year Ahead - Channel Honchos Speak

TellyBuzz gives you an exclusive conversation with the Channel Heads of few Hindi GECs, wherein they talk of the year gone by and the year ahead..


The Year 2010 has just gone by, and we are into the first day of the New Year. On this occasion, TellyBuzz managed to have a word with the Channel Heads of few Hindi GEC's and get their views on the gains that their channel has seen, channel strategies for the year 2011, the best show according to them in the year gone by and much more:
Danish Khan, Marketing Head, Sony Entertainment Television:

Five Gains from the Year 2010 from the channel's perspective.
  1. Kaun Banega Crorepati went on to become # 1 show on Indian show.
  2. The groW*H story of two fiction shows Krishnaben and Saas Bina Sasural.
  3. Continuous popularity of CID
  4. 10.9 TVRs with 3 Idiots, a good movie backed by good marketing and presentation with yield great result
  5. With Adalaat, getting a new genre legal drama and a protagonist who can last years - KD Pathak

The Learning curves from the Year 2010. (Or the strategies that did not work for the channel)
Variety, Quality and Novelty works brilliantly on Indian Television.

Channel Strategies for the Year 2011. Explain.
NA

The Best Show of 2010, according to you.
Kaun Banega Crorepati on Sony Entertainment Television.

The shows to look forward to in Sony in the year 2011.
Krishnaben Khakrewala.

http://www.india-forums.com/tellybuzz/buzzin-hot/8509-year-gone-by-year-ahead-channel-honchos-speak.htm

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__Sneha__

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Posted: 02 January 2011 at 12:53pm | IP Logged
thanxx 4 sharing..Smile

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sophiam

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Posted: 02 January 2011 at 9:50pm | IP Logged
thanks 4 sharing

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Posted: 03 January 2011 at 1:54am | IP Logged
thanx for sharin!

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Posted: 03 January 2011 at 8:33am | IP Logged
thanks for sharing

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