Before talking about Today's Episode...first let me blabber a bit about today's Den theme..Promotion and marketting
Since already Smita,Bri,Ash and Gouri have done some tremendous research on this topic and has given out all the important apt points for the betterment of this show...I will try to keep it short and precise...
1)Research on Peoplemeter machine which records Trps:
Geet Team first needs to do a research on which areas/cities of the country r having more Peoplemeters installed which r recording the ratings(trps) and then promote the show more in those areas or cities.,...As far as my research goes,Mumbai and Gujarat r two main cities with maximum peoplemeters installed at present
;So Geet team should try to promote their show mainly in Gujarat and Mumbai city now by mayb sending their main leads to different malls during festive seasons and holding some interesting press conference now in these two cities since Maaneet r suppose to get married which is the next big high point of the show
2)Start showing Wedding Promos and start the Promotions related to it:
Whenever a high point such as marriage comes in a daily soap,the CV team of any show starts promoting it heavily across all news channels for at least one month prior to the actual marriage
;But here if Maaneet marriage is suppose to happen in first week of Jan,why promotions and promos related to marriage has not yet started now ??
;Why actors r not send for press conferences related to marriage like how other daily soap CVs or other channels do ??...Maaneet marriage should b promoted across all news channels...different press conferences should b held for it to grab eyeballs and only then u can expect to get high ratings
3)SBS/SBB ..Spoilers on FBs r important but should b done strategically:
General viewers who contribute to Trps but r not net savvy watch SBS/SBB segments and based on that watch the episode;So SBS and SBB segments r very important especially when some high points r expected
;Even spoiler pics on FBs r important to grab eyeballs
;But that doesn't mean whole episode should b given away in spoiler pics or SBS/SBB segment
;Make sure that these type of promotions through SBS/SBB and spoilers pics r done strategically without giving away the whole episode but making sure that it generates enough curiosity amongst the general viewers forcing them to watch the episode at any cost
4)Release Positive Promos which can generate curiosity and not negativity:
Star one viewers r different from star plus,Zee or colors viewers
;They don't like too much negativity or suspense in a series
;They love to see simple story with some logic and positivty in it
;So while releasing new promos,these things should b taken care of
5)Release Articles which can bring smile to audience's face and not tension or negativity:
Same promo logic applies in this case as well
;Yes twist and turns r important in any show but while releasing articles,one needs to make sure that these articles r not spreading negative vibes among the loyal viewers of the show forcing them to quit the show
;Recently an article was released where Arjun claimed that he will make MSK bankrupt
and thats the kind of article which generates negative vibes and affects the TRPs
;Instead if the article claimed that Arjun will try to make MSK bankrupt but MSK will never fall in his trap ,then the same article would hv fetched high trps during Arjun's entry
;Similarly Articles should hv been released for Brij's entry and not Arjun-Annie love track because its a known fact that viewers like Brij more
;These articles do the work of word of mouth publicity and often helps in ratings
...By now Articles on Maaneet marriage should hv done the rounds all over internet..plss do that asap
6)Lobby for the show and its actors In Popular TV Awards:
Well Awards r not fair and its a known fact
;You should know how to lobby for awards or at least get your actors nominated in those awards and grab eyeballs there
..This helps a lot when it comes to getting high ratings
7)If the Show or Actors r not nominated in awards..at least make them perform in those awards or some promotional stage events:
When GC and DD r such grt dancers,why noone even tried to get them together for a dance act in the recent popular award shows which mostly the trp viewers watch ??...
8)Promote show via Radio as well as street posters/hoardings and newspapers during high points:
Internet or TV should not b the only medium of promotion since there r many trp viewers who love to listen to radio these days while driving their cars and of course putting up posters/hoardings of the show on main highways of major cities during high points of the show like Maaneet marriage can grab instant eyeballs
;Even newspaper advertisements of the show can do a world of good in terms of ratings
9)Keep a check on the promotional events of your rival/competitive shows and channels:
In business its very important to keep a hawk eye on your competitors to know whats working in the market and whats not and then try to make your product superior and then sell it in a even more superior manner
...What worked few months ago,may not necessarily work now..so try to analyse whats working in the current market scenario and promote it accordingly
10)Precaps and written promos shown before the episode should generate interest and positivty
:Instead of showing Arjun-Annie precaps
,there should b more Maaneet in it or something which can generate curiosity and force the viewers to catch the episode
Ok now a short take on the episode today since I m damn tired after the dinner date with my Hubby...
Today's Episode in one word was hilarious..DD undobtedly stole the show today with her terrific comic timing in the last scene...
Things I loved...
- Why was MSK angry with Geet ?What was his real issue for the anger was not clear in the dialgoues...like yesterday he thought she doesn't enjoy him touching her before marriage and so he decides not to touch her before marriage and today he asks Geet not to disclose their private moments to anyone because for others he is still the old MSK;Both r very different issues;If he is angry over Geet for making his public tamasha,then why will he not touch her in private ??...Barry did falter with dialogues here
- Editing was not upto the mark today
- Annie's character still doesn't impress;Geet-Annie scene was good and natural but Nikunj in front of Geet looked very pale though she was not bad today...
- Maaneet relationship needs to hv a story now..I know Brij and Arjun elements r there to bring the story back but right now there is no real story in Maaneet track except for the ruthna-manana on a daily basis and thats one cause of low trps...but I hope after Maaneet marriage,we get a solid story in Maaneet track as well along with the Arjun-Brij elements
- Dev needs to b back asap so that even logic can return fast...
My Episode Rating:8.5/10
...For me last scene and DD's act was enough to give it a high rating