Geet - Hui Sabse Parayee

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Geet - Hui Sabse Parayee
Geet - Hui Sabse Parayee

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spshastr IF-Sizzlerz
spshastr
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Posts: 10020

Posted: 30 December 2010 at 7:54am | IP Logged

TRPS, TRPS, and TRPS ~ it's all about those three letters and as to how we get those numbers? Along with a good plot, story, logic and screenplay we need a good marketing campaign..

Here are some ways of marketing the show more effectively.


Word of mouth

The age old way of marketing, the time-tested formula.

For this to work CVs need to pull up their socks, because a good plot, logical story and good screen play can only make people recommend the show. to others. Geet has all the elements - good chemistry, a potential for a beautiful plot so CVs time to act is NOW and fix the story line


Interesting promos

Promos the best way of advertising the show. Don't we wait for the promo and analyze it and rip it? Be it the promo where Geet's bangles break or the promo of the fake mangetar. The suspense, the curiosity of what we will see and the wait for one promo to be completed so we can have another one

So how can we use the promos effectively??

The times when we had wonderful TRPs we had some good /intelligent promos which left us wondering and guessing and analyzing. A new Promo every week will help the AAM Janta who are not online to get excited and watch. Promos must leave the audience guessing and analyzing' and excited to watch the episodes.

Of late there has been a drop in the number of promos and even the ones that have come out have either come late in the game or are just clippings from the episodes...


The Precaps and the ads before the episode

CVs need to survey on what the audience wants to see. Maybe ask people to SMS/ conduct a survey or something creative. Knowing the pulse of the audience is essential to show the right precaps and mini promos before episodes.

If audience wants Maneet and they want their happiness, then showing Arjun and Anwesha before the episode will cause viewers to turn the TV off... Eg. Showing Maan and Geet's tailor scene would have helped gain TRPs more than Arjun-Anwesha lift scene.

The captions on the Geet ads before the episode sometimes don't match the show and that leaves the audience frustrated at times.e.g we saw Daarji will be back in Geet's life two days before but it is Brij who is back.

Why not have some quiz/contests based on episode for the viewers during the breaks with some exciting prizes? That will force viewers to watch the whole episode..


SBS

SBS- Oh its 2 pm and the first thot we have is whether Geet was on SBS today. We all wait for those SBS episodes and discuss the same for 50 pages on the den continuously but CVs this is a very important marketing tool that has to be used carefully.

Mahi Mahi dance was shown completely on SBS and the one seen on SBS was better than the one seen on the show. SBS should be used to build the suspense and viewers should not feel they are watching the actual show and the 9.30 pm slot is the edited REPEAT of the show'

Let's take the KBM, if we had not seen Maan saving Geet and the suspense was not out... on SBS I am sure the TRPS would have increased further. SO while we do need to advertise on SBS, probably every day it should not give away the whole show.. It should be the key highlights or the high points alone, not the whole episode..SBS should not give away information abt actors being on vacation etc that spoils the interest for the viewers'

So SBS should maintain the suspense element and ensure that the right  spoilers are released.

SBS can also be used to advertise contests on Geet on FB or star one site..


Facebook /Twitter and online tools

Online marketing can be a boon if used correctly.. or a bane if not used properly..Right now this can be used more effectively than the way its been used.... Why not have some good contests for viewers with exciting prizes( autographed pics, visits to the sets and more)  on FB and advertise the same before or during the show..

Spoiler pictures -  We  love and wait  for them  and OMG over J. I absolutely love them but then they are again better than what I see on screen and when they are released right before an episode giving away the whole storyline it takes the charm of the scene away'.

Tweets should happen from time to time on important high points alone' This gives the team a feel of the expectations audience has

Have some online surveys for what the audience wants and advertise the same during the show.. this is good customer feedback survey and will help with engaging the audience..


Articles

Articles should be released at the right time with authentic content. Articles are mostly wrong and the audience expects something based on the content but gets something totally different and that causes frustration.

Lastly, QUALITY speaks for itself  and no marketing will work without a strong and logical story and plot.The team should have conduct some surveys for customer feedback as well so the team knows what the audience is expecting .



Edited by spshastr - 30 December 2010 at 10:45am

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spshastr IF-Sizzlerz
spshastr
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Posted: 30 December 2010 at 7:55am | IP Logged

DISCLAIMER

The information here is Xclusive to de Den ONLY! Read n FORGET IT!  Infringe our CopyRite and Anj will make u watch the "India Paints" Videos till u c the Light! Everyone Is Welcome, so Post Post! We are like Appy Fizz and Grappo Fizz....Cool to de Core!   
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EVIL RULES

 
1. If U don't like the Devil's Den residents then just fly away!  We don't like to be mean hosts!

2. U can only jappoo Geet HSP ki Geet at Den - So, stay in your maryaada and don't jam about other shows!

3. The Den is not just about CONfakes, but reel takes so discuss dey story constructively in all its gloryBig smile

Do dish about the Actors, but don't diss em or their frogs!  Anj won't post ur IF bail!

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8. Naya Den if we run outta the original 1 for the day can be opened by anyone, but only post these rules & the link to the old den in the 1st post.  Don't forget to leave link of 2ndary dens in original one for the day.  

9. There is Devilsden A/C.  Its for emergencies & our awesome Kreations Corner 
 
DEVIL'S PLEDGE 
 
All the Devils raise hand and repeat after me 
"I SOLEMNLY SWEAR THAT I AM UPTO NO GOOD" 
"And hereby Pledge to diss All de Spoilers n Spoof de Pictures" 

WATCH ON STAR PLAYER 

Star Player is testing whether they could go live at the same time or within the half-an-hour of airtime, but are NOT fully live yet.  So, watch from the site if u can.  Its the least we can do as good viewers.  




Edited by spshastr - 30 December 2010 at 8:18am

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vivacious_gurl IF-Sizzlerz
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Posted: 30 December 2010 at 8:06am | IP Logged
Hi peeps… today we will be exploring the marketing and promotion ideas….. I am going to keep my inputs short as we had already done a detailed promote Geet and award CVs with TRP thread where we gave ideas to the viewers for promoting the soap while today we will be looking at what the PH and the channel can do to promote the soap….we will essentially try to answer 3 questions- How, What and When…I am not segregating How, what, when….
 
There are a number of ways of marketing the daily soap. The print medium, the voice medium, the internet medium, visual medium and events – all can be used effectively to have a good marketing strategy.
 
Print Media
1.     Newspapers can be used effectively once a week to show the precap of the serial. Generally newspapers carry a written precap of 1-2 soaps daily…. Once a week, the soap can target to have its precap shown in various newspapers. Target the day when the most exciting event of the week is to be shown and give a precap in the newspaper that day.
2.     Page 3 of newspapers like Times of India, Mirror, India Express, DNA, Hindustan Times are read widely by readers. Once a month a small article on one of the cast along with the soap's name tagged would get the soap in the limelight….
3.     An event like Maan-Geet marriage should be promoted on a big scale by giving a half page advertisement in the newspaper atleast a week before the date of the episode where the marriage will air.
 
Voice media
1.     With Yash's entry there were contests on radio…such contests should become more frequent.
2.     Promote the serial with a precap and short story on the radio – FM is widely heard by anyone who travels in cars in India and with traffic being a major problem, people are bound to hear the radio through their travel time. Thus radio advertisement makes perfect sense.
3.     Merchandising can be used effectively…. Radio contests can result in Geet HSP merchandise as prizes… T shirts, coffee mugs, caps …
 
Visual medium – TV medium
1.     Promos – Remember the target audience when preparing the promo… target audience for star one is youth…and most people don't like tragic promos…. Promos need to be more cheerful and also promos need to come at the right time…. Promos should come before the entry of a character and not after the entry. For example – Brij's re-entry into GHSP yesterday came in the serial before the promo was released. Most of the promos in the past 2 months have come after the story started moving in the direction of the promo. The promo needs to be released before the story takes a particular turn.
2.     A generic promo is needed every month.  A promo which is a bit longer and can be aired on all sister channels…. A promo which indicates the story line for the next whole months…something which is suggestive and symbolic…. A promo like the office salsa dance promo released on all Star channels except Star one in the month of august…. Such promos generate interest….
3.     SBS and SBB segments – regular SBS and SBB segments are very essential. GHSP is getting it right when it comes to the number of times the serial is covered. However the content is not correct. Revealing too much thru a segment spoils the fun and the viewers then do not feel the need to watch the episode. The segment shud induce the curiosity in viewers to watch the episode… so leave the viewers hanging or wondering as to what is going to happen… just hints shud b given thru the SBS and SBB segment. For example  - Today's SBS and SBB segment showed the entire tub scene…. Whats the fun left now…. All know whats going to happen and how it will happen…. Curiosity got killed… instead the segment shud hv just shown geet waiting at the bath tub n then geet inside the tub getting agitated that she is all wet…maan trying to touch her hair…. The segment shud hv ended there…. Promote a serial..but also know how much to reveal….
4.     Precaps within the serial….finally the PH is getting this right….precaps of interesting events happening in the next day's serial give the viewers a reason to tune in again the next day….
 
Internet
1.     Articles on various e-media channels…. Release article about the new entries and future tracks with teasers on various channels like IF, Telly tadka, telly chakkar and also Star One.
2.     Use Facebook and twitter more effectively to interact with the viewers.
3.     Become more active on the discussion boards of facebook.
4.     The status msgs on twitter and facebook need to be catchy and teasing..not revealing too much…
5.     Spoiler pics- pictures released before the episode should reveal the entire episode…. Just 3-4 pics from the episode and that too dis-joint pictures…single picture from different scenes should be released before the episode to generate interest…post the episode the other pictures can be loaded…. Releasing a series of pictures from the upcoming episode gives away almost the whole episode and then viewers lose interest in watching the episode…
6.     Announce contests on Star one and here GHSP merchandise can be used as prizes….
 
Events
1.     The leads of the show shud attend events together and promote the show.
2.     They can appear as chief guests at various college and school functions as GHSP's target audience is youth.
3.     The PH can become a sponsor of some college event…co sponsor.. and it can be an in kind sponsorship so that merchandise is used and GHSP will get promoted like that….
4.     Events like dance competitions or dialogue competitions can be arranged in the malls …like the radio events or movie promotion events that happen in shopping malls…. The leads can promote the show like this…
 

Ok that's it for the time being…. More pravachan will come tomorrow if I feel upto it …..



Edited by deniac - 30 December 2010 at 12:36pm

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ash08 IF-Dazzler
ash08
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Posted: 30 December 2010 at 8:06am | IP Logged
Intelligent Promotion - Innovative Marketing

According to OTX - an online market research company, a staggering 51% people especially teens know about TV shows from ads or promos seen on TV closely followed by a 33% of people knowing through word of mouth and the remaining 26% through print advertisements. Traditionally, on-air promotions - commercials and interstitials - are considered the effective way of marketing TV shows. But to be effective, people need to actually see the ads.

Ratings can always tell the studios and networks how many people watched their shows, but they can't indicate why people watched. For a show to succeed it is most critical to know in advance if a show is on pace to make a splash or limp out of the gate. Any audience input that can direct minor changes could mean the difference between a show's success and its failure.

The primary audience discussing Geet HSP is the highly influential group of females in the age group of 15-28. The reason Geet could make a mark soon after its launch was luckily for the show, these enthusiastic viewers were among the biggest proponents of online research and feedback mechanisms - telling friends over chat, or Facebook, over the phone or at a coffee joint about the TV show that really touched them. The main reason for their optimism was the lead protagonist who was facing a problem that's so prevalent in some parts of the country. It was a welcome change of pace for them. A dependable cast, an intriguing plot and a favorable timeslot also helped. Having a male protagonist with an air of mystery surrounding him and his actions and the vulnerability of an 18 year old in facing opposition from her family and the world but still finding a reason to smile made the show a strong watcher.

There was a time during the time Dev saw Geet in Delhi that Geet HSP promos were all over the television. On all major networks. That was strategy. Placing the ads at the right time at the right place in the right tone. That was the time we saw a climb of ratings. Interest was generated. The plan was laid. The story was told.

But we are seeing a dip in the ratings for the show now. The show still has a loyal audience who sit through and watch the show and their favorite actors. But for a show to sustain in the long run, it needs a new strategy, a wider audience, a wider reach. A story needs to be told in a way to engage the audience. The show needs to be marketed and promoted. What can be done?

1. Hire a Digital Person who's the semi-public voice for the show:

Yes, GEET on Facebook is a person who talks about the show. But you need a person who is publicly known. Not a digital publicist. But someone who twitters about the show, who has an email address every fan has in their contact list. Someone who has access to the production house and whose primary job is to build excitement for the show. This person needs to dole out photos and info, answering questions and being a "fan" of the show. 90% of the time, fan websites for a show are far superior to the official network efforts. Harness that energy and bring it in-house. Yes, this will cost a bit of a money. But it is still a cost-effective way to build anticipation.
Secondly, having a digital person helps in calming the nerves of the viewers in case a twist comes up in the show. For negative publicity is the worst kind of publicity that any show can receive.

2. Release info about the show frequently.

SBS and SBB is doing this for the show. These shows offer glimpses of what to expect in the next few days. Photos are released on GEET Facebook to generate interest. But sometimes these tend to fire back as the audience does not want to know too much. Generate interest but don't lose audience. If they have seen the entire sequence on SBB or SBS why would they want to repeat watch the same thing on the show again? It is as good as burning out your own audience. Publicize the show, but in the form of behind-the-scenes look, interviews with the leads. A photo or two to generate interest, but not give out the plot.

3. Realize that you cannot control the message.

The most frustrating thing for the makers of a show is that the fans don't always understand what's going on with the show. Sometimes the comments are not complimentary. And darn it, the fans just won't play nice and listen only to the network branding of the show. The truth is no matter how hard you try, you can never control what people say about a show. You can't even really be the place for people to come and talk about the show online. But the makers can be a moderating voice in the discussion. It is important for the makers of the show to help guide the discussion and use the inside knowledge of the show to build interest. Listen to the fans, take their inputs and utilize them if it suits you. Don't ignore them, but don't patronize them too. The future of every television show lies online at a time of declining network budgets and fewer promotional rupees. Even though you cannot harness that energy completely, you can direct in some directions that will help the bottom line.

4. Utilise the digital press wisely.

There are a lot of people writing about television online. Choose them. Check the size of their audience, the quality of their reporting and the likelihood that a story will not just find the intended audience, but be passed around across the web.

5. A strong story to tell.

Any amount of promotion or marketing the show won't work, if there is no story to tell. Along with the star power, there has to be plot twists and edgy writing. There has to be a target audience and the story has to be told so that they get the message. Use the feedback in the form of ratings and audience input to reposition the marketing efforts, to change plots or even recast roles if the script demands.  GEET HSP has a strong storyline. There is a social message in it. Market how the show is different from others. Highlight the problems of the society, but don't preach. The show can reach over to the young girls who are subject to such atrocities, to the families of such girls who suffer, to the organizations that work on rehabilitating such girls, to the men of the society to stand up and offer companionship to such girls. There is no dearth of viewership if the story is told in a gripping way.

6. Use other medium.

The print medium for example. Give out advertisements in the newspapers at the time of a high point. Create a countdown if possible. Advertise on billboards. Never underestimate the person stuck in a traffic looking at the billboard. Include a video ad with other shows streaming online on Star networks. Stream a part of the show on Facebook. But before anyone can watch, ask them to send the promotional clips to a few of their friends, a way of forcing word-of-mouth.

7. Audience involvement.

Have a contest with the audience involvement. Ask them for ideas, ask them what they would like to see. Give out GEET merchandise. Involve them and acknowledge them for they are the ones who keep your show running.

There is an insatiable demand for quality television. Perhaps the answer to this marketing conundrum is as simple as this: make innovative, smart, entertaining shows and the audience will find them.


Edited by ash08 - 30 December 2010 at 8:10am

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bDgT IF-Dazzler
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Posted: 30 December 2010 at 8:07am | IP Logged
Dare to be different

David Blaine the Illusionist markets his credentials on the streets of New York as a street magician and rises to the top of magician charts and you are left wondering at his gall.

Barack Obama speaks at U of Michigan and tries to sell his performance and goals in schools and colleges.

George Bush during his Presidency spent time in that infamous 911 incident reading a nursery rhyme at Booker Elementary School to show the grandfatherly gentleman that is the Commander-in-Chief.

The Orson Welles adaptation of the H.G. Wells story the "War of the Worlds" lead to a scream with Welles's War of the Worlds radio broadcast on October 30, 1938, convincing Americans that Martians were attacking Grover's Mill, New Jersey.and people were seen running in fear that Martians were all set to take over from earthlings.

Closer home, and in recent times, Aamir Khan's 3 Idiots saw some innovative marketing techniques with the famous butt chairs making their presence felt in super malls and public places with being pictured in it becoming a fad or fashion and Khan himself roaming around the country for two weeks in disguise and challenging his fans to spot him.

Shahid Kapoor and Genelia D'Souza spent a night together in a car to promote their film Chance Pe Dance, Amitabh Bachchan read news on a TV channel to promote Rann, while actress Neha Dhupia threw condoms at a college crowd - all this to publicize their films.


That old belief that quality begets you an audience is a thing of the past when choices have multiplied.

The below-the-line activities, a marketing parlance for non-mass media promotions, was a successful formula that producers and stars, even established ones are hitting on to market their product, be it a film or a book or a work of art.

Creating a buzz is the keyword that drives product positioning and it has triggered a new race for fresh and more aggressive marketing methods.


Part II: The Marathon, The Marathon Runner, The Podium


The Marathon

The Boston Marathon or The New York Marathon or even the Pune Marathon always aim to succeed.

It is a long stretch, it is not like a 100 M sprint that is done and over with in the current world record of  9.69 seconds something.by Usain Bolt.

The organizer has to plan for any unplanned event as most times Marathons be it the New York Marathon or the Pune Marathon run on the streets where there could be other eventualities that derail the course of the event or impact it.


The Channel


Star One's overall GEC is about 3 as compared to Star Plus which is about 30 odd. Therein, lies the difference between a 4.0 or something TRP that a show on Star Plus generates in the same time slot against Star One's GHSP.

So, the channel being the event organizer or the host should first off broaden it's marketing spectrum and consider newer and unique segments to target in terms of consumers for their overall content as well as in terms of age group, markets, consumer base. I am sure their marketing heads with great credentials from premier business schools should all be considering factors such as reach, availability, and exploited or currently utilized. 

There is a saying this side of the street that you can't know what you are losing until you are losing it and you can't know what you would gain had you been looking at B Street from the intersection point of D and L street . Well, to befit that analogy, let me give you a simple example, your target consumers are 13-30+ though you might say it is 18-35, cause today youngsters at 13-14 look for serials and most have a mix of literature ranging from Harry Potter to Jane Austen to an M & B on their shelves and these are the consumers that watch with avid interest an SRK-Kajol film.

They start young these days and it is not limited to teenagers alone, even pre-teens watch romance and drama.

Some suggestions:

- Every college has an annual fest and it has some random cultural fest or something. These are good places for getting publicity through viral marketing and sponsorship of a part of the program like a fancy dress competition or even a dance competition with theme of the Channel's main shows. It would work.

Precent/Proof of Concept: A  college fest managed by a Geetian/Geet fan in Ahmedabad had some of the contestants don the garb of GEET the main protagonist in Geet HSP. And it was a roaring success.

- Kitty parties/ladies clubs: These are places where women randomly socialize and share thoughts and ideologies. The Channel could target these groups and try to garner their responses by tailoring one or two episodes based on their needs and fancies.

- Social organizations: A strong concept or theme that can be marketed to specific core social group such as GEET HSP's initial storyline of a small town girl who is deceived etc., within the subject matter and framework of honor killings.

-
Location: Being able to weave in all the locations they want to target by using local famous spots eg., like they used the Hazrat Nizamuddin Dargah for the Teri Deewani segment during that specific time and marketing it to the specific consumers through viral marketing or internet could help fuel more mileage.

Here I would like to add why the Hoshiarpur segment did not work in the initial days in generating TRPs and the Delhi segment worked was that at that time, GHSP had low visibility on online or social media, there was less buzz and lower volumes of content on GHSP generated everywhere

- Billboards. Most shows that are popular in rival channels seem to have well placed Billboards or placards in all the right places and points, which is something to be considered.

- Support a Cause: If the channel is smart, it would tie itself into one of the causes like NDTV has tied itself in to the "Save the tiger" campaign and as a BYPRODUCT of that support is reaping benefits with celebrity marketing of that cause thereby, positioning its brand internationally with the extinct tigers that is a cause for concern from Africa to Americas.

- Promos Commissioning of and Airing of: I know for a fact that it is the channel's prerogative and that it costs tremendous amounts of money, air time, production time, and may be even the Production House is charged/debited for the aired slots as per rate/per airing. So, would it not make sense to make these promos intelligent and superior than the run of the mill products? There was a time when the promos were unique and had a varied flavor and design. They were also well crafted. That is the way to go, SUBTLE marketing wins over quantity.

Merchandising

It has been brought to our attention that it is the Channel that holds Copyrights on all brands of the Serials that it airs such as GHSP/Geet/Geet Hui Sabsey Parayi/Maan/Maan Singh Khurana, which are brands in itself with a strong social presence and online market positioning. I think the channel should capitalize on it and cross sell these brands to advertisers as well as utilize these brands in pushing their products. As also, start to build on these brands through merchandising T-shirts, caps, clothe bags that are modeled on products that are used by these protagonists. These can be done through online Paypal or Ebay account through their official channel and some form of payment systems built into their system and handling and logistics outsourced.

Here I would like to recommend to the Channel a few important posts that could give a glimpse or idea as to what or how:

Which Brands Could 'Geet HSP' Characters Endorse by deejayaqueel


Geet Merchandising Random Ideas Horseplay

Bring on Ur White T's
[this could be run as a slogan contest by the official channel web site and the T's could be sold by the web site with a few given off as freebies]


The Production House

They already have existing Facebook and Twitter pages where their FB page has touched a 6-figure mark in 8 months.

They should capitalize on these numbers.

Invisible marketers/Backup marketing team:  A one third of those 100,000 above users on Facebook that have liked GHSP are your invisible and backup marketing team whose word-of-mouth marketing, whose engagement, whose buzz could act as positive channels or negative channels.

Leveraging them and utilizing them successfully, strategically will lead to a great success story that has not been envisaged when originally the page was conceived. For this you need to get out of your traditional thinking patterns and adapt to a new and fierce marketing technique that may be none of the B-schools of today teach and can only be learned at Starbucks or at how an American traditional blue denim has become a matter of choice to a young 16-yr, old traditional Muslim boy in Muzzfarpur, if you can understand that, you can understand what I am implying.

The power of the web is like hydel electricity power generation, harness it and channel it properly and it could lead to humongous groW*H and success stories. But for that you need out-of-the-box thinking and realization that this is one loyal customer base that you need to exploit to germinate and pollinate.

Local Print Media/Regional Press/Language Press

The PH should also think of using the local media and regional press to push its product with paper inserts/news items in language dailies, or sponsoring story contests in regional/lanugage weeklies and monthlies such as Lokmat, Anand Bazar Patrika, Navbharat Times, Mayapuri etc.,

The Marathon Runner

If we can conceive a story that can catch up with the times and weave current events as sub plots or variations in theme, or as just anecdotes then we can really play a different ball game altogether.

You started with the story of a girl who fights odds, weaved in the social evil of honor killings. Till date it is still rampant in Haryana. But there are about so many wonderful women who have been rehabilitated and there are people fighting the kaap panchayats. If you can bring these anecdotes as a sub text into the story in the end and map it to how real stories like Geet have coped and survived to emerge victorious against such social evils, you can easily catch the pulse of the audience and build on the ship of faith and hope. Think how inspiring it will work as a backbone to the story.

If you can weave in elements like the current injustice of the Arushi murder case etc., into it, don't you think intelligent news items in popular media could push your serial into the limelight?


The Podium

It is actually the pinnacle and these are many, one is from a creative perspective reaching top notch quality where your product speaks for itself. Two, is from a marketing perspective where you brand builds itself and benefits from itself. Brand positioning in people's mind to brand identification with several facets of life, personality, products, consumer choices in consumption of products related or pushed by your brand. Thirdly, it is about the sheer increase in reach, and audience and thereby, the number of persons switching on and tuning in to your product at that specific time eagerly, loyally till kingdom come.

End note on the theme of Marketing & Promotion: I conclude sincerely herewith on my monologue and self dialogue that is inspired from my addiction to Geet HSP for the past 199 episodes. It is a humble and modest attempt to explore possibilities and is NOT a path-breaking effort. It is done purely for my own satisfaction. It is neither comprehensive nor do I claim it to be factual. - Thank you!!!



Episode 199:

A few short notes:

- What if Brij would not be the ultimate evil in the long run; he might see his sister's happiness and that she is going to be married. Hence the contention for the family dishonor goes out of the window and the BIG TWISTER what if it is that on the day of the SHAADI it is BRIJ who does the KANYADAAN of GEET or brings the whole HP family to do the KANYADAAN - Aisa Bhi Ho Sakta Hai


ADDENDUM ERRATA:

Taking that Athletics analogy further, we can call an individual episode as a 400 M run or 400 M Relay if you take story and time of each episode. So just like a race strategy is needed to win a 400 M run or 400 M Relay Run, we need to plan and strategize an individual episode.

A Very Unique Suggestion by Blueberry_07

Maybe the promotional crew of GHSP could do a MAHIIIIIII roadshow one day...ROFLROFLROFL...since everybody go by Geet as being the Mahiiiiiiiii show ROFLROFL


Edited by bDgT - 01 January 2011 at 7:27am

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spshastr IF-Sizzlerz
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Posted: 30 December 2010 at 8:07am | IP Logged
MSK and adi pinky scene - did not understand why he made Pinky the secretary
MSK - Geet I liked this scene where he said he is Maan only for her.. wonder if she got it... she was busy with fixing the touching part..She is confused on how he is comparing daadi and officeConfused
MSK bana Vishwamitra.. He has made a vaada to not touch her.Khudi all set to seduce her man..
She tries Maan sir but then she loses control and he gets the file..
SHe tries to have chocolate on her hands and Munda gives her tissues..

Brij is back and has committed one murder already .. Yipeeee Brij has become caterer from murderer??Clap
Arjun Brij interaction was good.. i think Arjun will save Geet. I also feel Arjun knows Brij but I maybe wrong.

Arjun Annie was more tolerable today..

Annie and Geet watching dating techniques...
OMG the bath tub scene was hilarious.. DD was fantabulous and GC how did u have that straight face??

Detailed anlaysis coming up

Edited by spshastr - 30 December 2010 at 10:23am

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vivacious_gurl IF-Sizzlerz
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Posted: 30 December 2010 at 8:07am | IP Logged
Today the episode for me was howlarious….. it was really funny seeing Geet behaving so crazy… the gal isnt a despo …her only intention is to make maan break his vow…. She cant understand why he gets so angry when she fools around with him and wants to make sure that he loses his challenge of not touching her till they get married…. All her ways of making him touch her were very cute….
 
When maan told her…am maan for u but am MSK for the staff…. She cutely told him it that all that she did and spoke was infront of family only…no office staff or outside…so why so much anger…. Maan actually thot she is right…it was only family…but he wont accept that…she has hurt his ego…. It hurt him that he has not become a katputli in her hands…someone who dances to her tunes…n that realization isnt going down well with him….
 
I loved the way geet held the file so that in attempting to take it maan wud hv to touch her…. Lolz…. N then called him maan sir so that he will try and kiss her as that's what he had told her the last time she called him sir…. Maan moved towards her but he is focused on not letting her break his vow…so mesmerizes her with his eyes n takes away the file which she is almost dropping …. Chocolate and the seat belt scene was a bit OTT…. Kaise khaya usne chocolate…chi dirty gal… there was chocolate under her lips…I had hoped maan wud hv licked it off…. But this munda is soooooo slow…. Baba adam jamana I tell u…. kudi will give him chances but he wont do anything…. He will die a virgin…lol…yes yes I am saying he is a virgin coz now I feel he cant go beyond foreplay and teasing…
 
NES and NEB – well some progress there… I din hate them today… lol….da brij ki entry into KC… hmm…..interesting…. now his entry into KM is pending for tomorrow…
 
Geet discusses guys n their ego with NE…. n then she takes an idea from a TV show on dating and prepares the bath tub …she is dressed in a hot red short dress…. I must say Drashti looked hot it in…. that gal can carry off western clothes n sarees equally well….
Tub scene was too hilarious…. DD's coming timing is toooo good… I'm sure Gurmeet n Drashti shot separately for this scene…else Gurmeet wud hv been laughing thruout seeing Drashti….
Geet wet and in the tub…that look mesmerizes maan n he is almost about to lose his control and touch her wet hair…move those tresses from her face…. But we all know what is gonna happen…. Geet will suddenly get up n say u spoilt everything…… see SBS/SBB…. This is what I was telling u guys…. U shudnt reveal everything…
 
Tomorrow we will see maan undoing his shirt buttons…but am sure he wont touch Geet… n he will send her away…  n daadi's instructions to Arjun for want of the cook will give da Brij da entry into KM…. phew…maan n geet stop fighting with each other…ur dusham is here…. Get together n keep ur eyes open…satark rehene ki jaroorat hai… naki jhagda karne ki….
 
Drashti took the cake for the episode.... she was tooo good..... ClapClapClapClapClapClap
 
End of my bakwas…

 



Edited by deniac - 30 December 2010 at 12:38pm

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jyoti06 Channel Moderator
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Posted: 30 December 2010 at 8:09am | IP Logged
Before talking about Today's Episode...first let me blabber a bit about today's Den theme..Promotion and markettingSmile
 
 
Since already Smita,Bri,Ash and Gouri have done some tremendous research on this topic and has given out all the important apt points for the betterment of this showThumbs Up...I will try to keep it short and precise...
 
 
1)Research on Peoplemeter machine which records Trps:Geet Team first needs to do a research on which areas/cities of the country r having more Peoplemeters installed which r recording the ratings(trps) and then promote the show more in those areas or cities.,...As far as my research goes,Mumbai and Gujarat r two main cities with maximum peoplemeters installed at presentSmile;So Geet team should try to promote their show mainly in Gujarat and Mumbai city now by mayb sending their main leads to different malls during festive seasons and holding some interesting press conference now in these two cities since Maaneet r suppose to get married which is the next big high point of the showEmbarrassed
 
 
 
2)Start showing Wedding Promos and start the Promotions related to it:Whenever a high point such as marriage comes in a daily soap,the CV team of any show starts promoting it heavily across all news channels for at least one month prior to the actual marriageSmile;But here if Maaneet marriage is suppose to happen in first week of Jan,why promotions and promos related to marriage has not yet started now ??Confused;Why actors r not send for press conferences related to marriage like how other daily soap CVs or other channels do ??...Maaneet marriage should b promoted across all news channels...different press conferences should b held for it to grab eyeballs and only then u can expect to get high ratingsSmile...
 
 
 
3)SBS/SBB ..Spoilers on FBs r important but should b done strategically:General viewers who contribute to Trps but r not net savvy watch SBS/SBB segments and based on that watch the episode;So SBS and SBB segments r very important especially when some high points r expectedApprove;Even spoiler pics on FBs r important to grab eyeballsTongue;But that doesn't mean whole episode should b given away in spoiler pics or SBS/SBB segmentOuch;Make sure that these type of promotions through SBS/SBB and spoilers pics r done strategically without giving away the whole episode but making sure that it generates enough curiosity amongst the general viewers forcing them to watch the episode at any costBig smile
 
 
 
4)Release Positive Promos which can generate curiosity and not negativity:Star one viewers r different from star plus,Zee or colors viewersSmile;They don't like too much negativity or suspense in a seriesOuch;They love to see simple story with some logic and positivty in itEmbarrassed;So while releasing new promos,these things should b taken care ofEmbarrassed
 
 
 
5)Release Articles which can bring smile to audience's face and not tension or negativity:Same promo logic applies in this case as wellSmile;Yes twist and turns r important in any show but while releasing articles,one needs to make sure that these articles r not spreading negative vibes among the loyal viewers of the show forcing them to quit the showOuch;Recently an article was released where Arjun claimed that he will make MSK bankruptLOL and thats the kind of article which generates negative vibes and affects the TRPsOuch;Instead if the article claimed that Arjun will try to make MSK bankrupt but MSK will never fall in his trap ,then the same article would hv fetched high trps during Arjun's entrySmile;Similarly Articles should hv been released for Brij's entry and not Arjun-Annie love track because its a known fact that viewers like Brij moreSmile;These articles do the work of word of mouth publicity and often helps in ratingsSmile...By now Articles on Maaneet marriage should hv done the rounds all over internet..plss do that asapSmile
 
 
 
6)Lobby for the show and its actors In Popular TV Awards:Well Awards r not fair and its a known factLOL;You should know how to lobby for awards or at least get your actors nominated in those awards and grab eyeballs thereWink..This helps a lot when it comes to getting high ratingsTongue...
 
 
 
7)If the Show or Actors r not nominated in awards..at least make them perform in those awards or some promotional stage events:Big smileWhen GC and DD r such grt dancers,why noone even tried to get them together for a dance act in the recent popular award shows which mostly the trp viewers watch ??...
 
 
 
8)Promote show via Radio as well as street posters/hoardings and newspapers during high points: Internet or TV should not b the only medium of promotion since there r many trp viewers who love to listen to radio these days while driving their cars and of course putting up posters/hoardings of the show on main highways  of major cities during high points of the show like Maaneet marriage can grab instant eyeballsSmile;Even newspaper advertisements of the show can do a world of good in terms of ratingsBig smile
 
 
 
9)Keep a check on the promotional events of your rival/competitive shows and channels:In business its very important to keep a hawk eye on your competitors to know whats working in the market and whats not and then try to make your product superior and then sell it in a even more superior mannerEvil Smile...What worked few months ago,may not necessarily work now..so try to analyse whats working in the current market scenario and promote it accordinglySmile
 
 
 
10)Precaps and written promos shown before the episode should generate interest and positivty:Instead of showing Arjun-Annie precapsSleepy,there should b more Maaneet in it or something which can generate curiosity and force the viewers to catch the episodeTongue
 
-----------------------------------------------------------------------------------------------------------
 
 
Ok now a short take on the episode today since I m damn tired after the dinner date with my Hubby...Sleepy
 
Today's Episode in one word was hilariousROFLROFLROFLROFL..DD undobtedly stole the show today with her terrific comic timing in the last sceneThumbs Up...
 
 
Things I loved...
  • I liked the first scene where MSK made it clear to Geet about how their private moments should not b made public in front of othersThumbs Up..MSK has always been a private person and he shows his loverboy image only to GeetWink but will never enjoy it if Geet puts that side of his on display in front of the worldLOL...but still I hv some confusions with today's and yesterday's dialogues which I will mention in my turn-offLOL
  • Loved the way Geet was trying her best to make sure MSK touches her at least onceLOL but MSK was at his best brahmachari modeROFL..
  • Chocolate eating scene inside the car was cuteEmbarrassed;Even if MSK is angry with Geet,he makes sure that he is fulfilling all her wishes whether she is doing an act or notEmbarrassed..
  • Brij-Arjun scene makes the viewer curious about whether they r partners in crime or notThumbs Up;Various questions arise like who bailed Brij out of the jail or how he came to know that Geet is in delhi or how he got inside that catering office so easily in an unknown city...so mayb someone is behind Brij..and it can b either Arjun or NT or mayb a combo of bothErmm
  • Last scene takes the cakeApprove;Some dialgoues were really witty here like MSK asking Geet whether she takes her bath regularly with candles and roses aroundROFLROFL and then Geet trying to act and talk like a foreign returned chickROFLROFLROFL;Also her antics in the bathroom I thought were perfectApprove;She looked uncomfortable in the dress and all her antics but she was doing it only for her man and thats why I thought she was in characterEmbarrassed;I know people might raise issues like this is not the Geet we knew...but I will say there is nothing wrong in a girl trying to seduce her fiance by going out of her comfort zoneEmbarrassed;Whatever she was doing ,it was in private and not a public show..so it was fineSmileDD was superbClapClapClap ;And I was right MSK is a monk and so Geet's hot seduction act left no impact on himROFLROFLROFLROFL...but full marks to GC for keeping a straight face when Geet was doing all the circus thereROFLROFLROFLROFLROFL...DD as usual was superb hereClap
  • Liked the bedroom eyes look MSK gave in the last sceneDay DreamingDay DreamingDay DreamingDay DreamingDay Dreaming..finally his hormones charged up seeing a wet GeetLOLLOLLOLWink...precap is interestingTongue MSK donig his strip show after a long timeTongueLOL....but aage kuch nahin hogaROFLROFLROFLROFL...He was opening his shirt buttons to tell her what happened in that show..and to make her realise these r all cheap things but their rishta is extra pavitraROFL...I will b glad though if I m proved wrongLOLLOL..

 

Turn-Offs

  • Why was MSK angry with Geet ?What was his real issue for the anger was not clear in the dialgouesOuch...like yesterday he thought she doesn't enjoy him touching her before marriage and so he decides not to touch her before marriage and today he asks Geet not to disclose their private moments to anyone because for others he is still the old MSKOuch;Both r very different issuesErmm;If he is angry over Geet for making his public tamasha,then why will he not touch her in private ??...Barry did falter with dialogues hereSmile
  • Editing was not upto the mark todayOuch
  • Annie's character still doesn't impressThumbs Down;Geet-Annie scene was good and natural but Nikunj in front of Geet looked very pale though she was not bad todaySmile...
  • Maaneet relationship needs to hv a story nowSmile..I know Brij and Arjun elements r there to bring the story back but right now there is no real story in Maaneet track except for the ruthna-manana on a daily basis and thats one cause of low trpsErmm...but I hope after Maaneet marriage,we get a solid story in Maaneet track as well along with the Arjun-Brij elementsSmile
  • Dev needs to b back asap so that even logic can return fast...
 
 
My Episode Rating:8.5/10...For me last scene and DD's act was enough to give it a high ratingBig smile


Edited by jyoti06 - 30 December 2010 at 4:22pm

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